The art of writing an article that will attract visitors

The art of writing an article that will attract visitors

Everyone pitches article writing in order to make a few bucks here and there, but not everyone can actually write a quality piece of content, so you'll need to up your game if you want to make money as a writer.  If you're writing solely for your own website, and you're trying to convert people into sales, you'll still need to know what you're doing but at least no one can reject your work lol

Writing isn't the easiest thing to do even if you know how to type fast.  You need to do the right research, understand how the words should flow, and you should definitely know proper grammar and spelling to be taken as seriously as possible   You could always use something like Grammarly to help you out with sentence structure, punctuation, spelling, etc. and you might learn a bit, but it's not going to tell you if your content is garbage or if it's going to convert people into a sale.

Don't worry, that's why I'm writing this discussion!  Hopefully, you'll learn how to write up some content in a way that people will want to come back and read everything you've written

Write about what you know about, not what you want to know
Whenever I'm writing about something for my websites, it's always something I know, and that means I either knew everything about what I was writing or I researched it to a point where I was familiar with all the things going into the content

You don't need to know everything in the world in order to write well, you just need to know how to do proper research and then put something in your own words.

People say to avoid cliches like you're avoiding the plague
I absolutely hate when people tell strangers to not use cliches in their writing because it makes you look less professional.  Avoiding something like the plague is a common one that gets thrown around, and snobby writers hate it, but you should use it if you really want because it's your article

You can't build your own writing personality if you're afraid of what others are going to think and judge you for.  As long as your content is niche specific, high quality, and doesn't offend anyone you should be fine.  Don't worry about the critics saying you shouldn't use cliches, they should be avoided like the plague lmao

Don't take shortcuts
Whenever you're writing content you should NEVER take a shortcut in order to finish something.  This means you should never take someone's article and add a few of your own words in it to think you're now publishing content that is unique.  If you do this, you won't get any love from the search engines and the people reading it may have seen it somewhere else already. 

Another shortcut people try to take is to spin their content, which just takes a few articles and turns them into 100 pieces of garbage content, then they post these articles to their own website in hopes to get additional traffic.  People hate spun content, even if it is 100% unique, it always looks like garbage and you should never believe anyone who pitches you a spinner and says it's amazing

Don't set word count goals for each article
One thing I see a lot when paying a writer to do some work for me when I'm already swamped is they do the bare minimum word count.  I'll order a 2,000-word article and get exactly 2,000 words.  This means they padded my content to the point where they pushed it up to exactly 2,000 words and they stopped. 

Whenever I'm writing content for a client I will get an idea of when I hit the word count but I won't stop until I get a point across.  I've had clients order 500 words from me and get 1,500 back because I didn't want to give them content that wasn't finished.  Maybe that's why all my customers like my work lol

If you set a word count for your content, you're going to limit yourself, and that means you're always going to have the exact same word count content on each page and that just looks odd.  Just write to the point where you get all the information in the content and be done with it.  You'll usually end at a much higher point than where you thought you would and the content won't suffer because you're padding it to push up the numbers.

Know your keywords before you start
If you don't know your exact keywords for the content, you're writing without a purpose, so you need to get started on that research right away.  You may wing it in the beginning, get some interest, but people won't stick around for long unless you're writing a few articles here and there that keep their interest peaked.

By knowing your keywords, and what your people want to read, you can put together the absolute best content for your niche that will always keep people around.


In conclusion
Writing content isn't the easiest thing to do even if you type fast.  It's more than having a 75+ wpm typing skill and a high IQ, you need to know how to form the words in text form and convey them in a way that keeps your readers interested in the current article as well as the next 10 they can find on your blog or website   If you can't keep them interested, you're doing something wrong, and maybe you should just avoid it like the plague and outsource to a freelancer that knows what he or she is doing haha


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Thanks!

Tommy Carey