TommyCarey
Level X3
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When you start a business you don't always think of what type of PPC campaign you're going to run or where you are going to place banners in order to bring in traffic that will turn into sales. You're more focused on getting everything set up in order to run smoothly and you want to be sure all your ducks are in a row while you launch. You're so busy that you may forget how you want to target everyone who doesn't already know who you are and what you're selling, and that's actually pretty normal when it comes to launching a business.
Some small business owners, maybe this is you, decide they don't want to jump into marketing right away because they think their funds are better placed somewhere else within the business. That's pretty normal, but listen to the masses of successful business owners out there when they say they wished they got into marketing sooner rather than later. You can boost your traffic, sales, partnerships, etc. when you start early on, which you should be doing.
Online marketing early on can brand and boost sales
Branding is everything right now, and marketing can help just that, so you should always start off as soon as possible in order to get a jump on your competitors. If your competition sees you coming, they can counter your efforts easily and try to devalue your services or products, which will only lose you sales and make them more profitable. Now, if you start off early with your marketing campaigns, your competitors won't know where you came from and you will already have plenty of sales and reviews to abolish anything negative coming from your competitors.
Your business can be branded early on, which will boost your sales, and you will have less work to do later on when you start a big branding campaign 
Yes, you'll be doing marketing but you will indirectly be branding your website and business along the way which will make it much easier down the road when you decide to do some branding of your own
Marketing budgets gradually increase after starting up
Many companies won't get into marketing because it isn't exactly the cheapest thing to do because it usually consists of a detailed PPC campaign and banner ad campaign in order to get the word out there as quick as possible. In the beginning, you will want to start off slow, maybe $10 a day, then ramp it up as you get more successful. You'll never want to put your entire advertising and marketing budget into a campaign because you never know what will work exactly.
Only use the money you're willing to lose, this way you won't hurt your business in the long run and you can actually be successful if you end up losing what you invested. Your income will gradually increase, so will your marketing budget, and this means you can keep scaling upwards to make even more money later on.
Marketing early on can snag big affiliates
When you're just starting out, you might not have a big enough budget to advertise or market everything on your own, and this is where affiliates come in! If you have a new product or service that could potentially be the hottest on the market, affiliates will flood over to you and start to push your products and/or services pretty hard if they like what they see.
Small affiliates can bring in a sale or two here and there but big affiliates can bring in dozens of sales each day, making you extremely profitable without having to do much of the marketing on your own Yes, you'll have to do strategic marketing in order to bring in affiliates, which won't likely purchase the product or service themselves, but they will be sure to bring in people who will love what you have for sale
Brand ambassadors love new companies
Many people and companies don't target brand ambassadors because they're difficult to acquire, but if you have something cutting edge and people love it, you can bring in some brand ambassadors quite easily. If you're wondering what a brand ambassador is, they're basically affiliates who talk about your products and push them as if they were the owner, but they let people know they aren't a part of the company and they're just an ambassador. You will pay them for their services, and depending on their reach, this could actually cost a pretty penny.
You can start off with smaller brand ambassadors and pay them a few hundred bucks a month in order to boost your own sales. You could also work out a deal with a larger brand ambassador and tell them you will give them XX% of your overall sales since they will be the main source of business growth. Some people will jump on this type of deal because they can make a boatload of cash and others will digitally scoff at you and turn a cold shoulder to you, never to be heard from again
In conclusion
Marketing early on is a great thing to do, even if you're on a limited budget because you can be so much further down the road to success in a year compared to if you were to start your marketing in 6 or 12 months from now. You'll boost sales, get some big affiliates, bring on some brand ambassadors, and eventually grow your marketing budget large enough that you can do everything at once without worrying much about a campaign that might be a bust
Remember to follow me!
https://www.seoclerks.com/user/TommyCarey
Thanks!
Tommy Carey
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[size=100]Hard work? Since I started trying to make money working online "Hard Work" become my middle name. :D :D[/size]
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WHERE r.USERID=m.USERID
AND r.upvote=1
AND r.PID=155152
LIMIT 5 | /opt/clerks-staging/docroot/include/functions/main.php 17159 GetVoters() () |
| SELECT * FROM ratings_faqanswers as r, seoclerks.members as m WHERE r.USERID=m.USERID AND r.upvote=1 AND r.PID=155233 LIMIT 5 | 1 | SELECT m.username FROM
ratings_faqanswers as r,
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WHERE r.USERID=m.USERID
AND r.upvote=1
AND r.PID=155233
LIMIT 5 | /opt/clerks-staging/docroot/include/functions/main.php 17159 GetVoters() () |
| SELECT * FROM ratings_faqanswers as r, seoclerks.members as m WHERE r.USERID=m.USERID AND r.upvote=1 AND r.PID=155114 LIMIT 5 | 1 | SELECT m.username FROM
ratings_faqanswers as r,
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WHERE r.USERID=m.USERID
AND r.upvote=1
AND r.PID=155114
LIMIT 5 | /opt/clerks-staging/docroot/include/functions/main.php 17159 GetVoters() () |
| SELECT * FROM ratings_faqanswers as r, seoclerks.members as m WHERE r.USERID=m.USERID AND r.upvote=1 AND r.PID=155147 LIMIT 5 | 1 | SELECT m.username FROM
ratings_faqanswers as r,
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AND r.PID=155147
LIMIT 5 | /opt/clerks-staging/docroot/include/functions/main.php 17159 GetVoters() () |
| SELECT * FROM ratings_faqanswers as r, seoclerks.members as m WHERE r.USERID=m.USERID AND r.upvote=1 AND r.PID=155151 LIMIT 5 | 1 | SELECT m.username FROM
ratings_faqanswers as r,
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WHERE r.USERID=m.USERID
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AND r.PID=155151
LIMIT 5 | /opt/clerks-staging/docroot/include/functions/main.php 17159 GetVoters() () |
| SELECT * FROM ratings_faqanswers as r, seoclerks.members as m WHERE r.USERID=m.USERID AND r.upvote=1 AND r.PID=155126 LIMIT 5 | 1 | SELECT m.username FROM
ratings_faqanswers as r,
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LIMIT 5 | /opt/clerks-staging/docroot/include/functions/main.php 17159 GetVoters() () |
| SELECT * FROM ratings_faqanswers as r, seoclerks.members as m WHERE r.USERID=m.USERID AND r.upvote=1 AND r.PID=155145 LIMIT 5 | 1 | SELECT m.username FROM
ratings_faqanswers as r,
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WHERE r.USERID=m.USERID
AND r.upvote=1
AND r.PID=155145
LIMIT 5 | /opt/clerks-staging/docroot/include/functions/main.php 17159 GetVoters() () |
| SELECT * FROM ratings_faqanswers as r, seoclerks.members as m WHERE r.USERID=m.USERID AND r.upvote=1 AND r.PID=155189 LIMIT 5 | 1 | SELECT m.username FROM
ratings_faqanswers as r,
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WHERE r.USERID=m.USERID
AND r.upvote=1
AND r.PID=155189
LIMIT 5 | /opt/clerks-staging/docroot/include/functions/main.php 17159 GetVoters() () |
| SELECT * FROM ratings_faqanswers as r, seoclerks.members as m WHERE r.USERID=m.USERID AND r.upvote=1 AND r.PID=155172 LIMIT 5 | 1 | SELECT m.username FROM
ratings_faqanswers as r,
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WHERE r.USERID=m.USERID
AND r.upvote=1
AND r.PID=155172
LIMIT 5 | /opt/clerks-staging/docroot/include/functions/main.php 17159 GetVoters() () |
| SELECT * FROM ratings_faqanswers as r, seoclerks.members as m WHERE r.USERID=m.USERID AND r.upvote=1 AND r.PID=155236 LIMIT 5 | 1 | SELECT m.username FROM
ratings_faqanswers as r,
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WHERE r.USERID=m.USERID
AND r.upvote=1
AND r.PID=155236
LIMIT 5 | /opt/clerks-staging/docroot/include/functions/main.php 17159 GetVoters() () |
| SELECT * FROM ratings_faqanswers as r, seoclerks.members as m WHERE r.USERID=m.USERID AND r.upvote=1 AND r.PID=155789 LIMIT 5 | 1 | SELECT m.username FROM
ratings_faqanswers as r,
seoclerks.members as m
WHERE r.USERID=m.USERID
AND r.upvote=1
AND r.PID=155789
LIMIT 5 | /opt/clerks-staging/docroot/include/functions/main.php 17159 GetVoters() () |
| SELECT * FROM ratings_faqanswers as r, seoclerks.members as m WHERE r.USERID=m.USERID AND r.upvote=1 AND r.PID=155785 LIMIT 5 | 1 | SELECT m.username FROM
ratings_faqanswers as r,
seoclerks.members as m
WHERE r.USERID=m.USERID
AND r.upvote=1
AND r.PID=155785
LIMIT 5 | /opt/clerks-staging/docroot/include/functions/main.php 17159 GetVoters() () |
| SELECT * FROM ratings_faqanswers as r, seoclerks.members as m WHERE r.USERID=m.USERID AND r.upvote=1 AND r.PID=155790 LIMIT 5 | 1 | SELECT m.username FROM
ratings_faqanswers as r,
seoclerks.members as m
WHERE r.USERID=m.USERID
AND r.upvote=1
AND r.PID=155790
LIMIT 5 | /opt/clerks-staging/docroot/include/functions/main.php 17159 GetVoters() () |
| UPDATE questions SET total_views = total_views + 1 WHERE quesid='26045' | 1 | UPDATE questions SET total_views = total_views + 1 WHERE quesid='26045' | /opt/clerks-staging/docroot/include/functions/main.php 1765 update_Faqviewcount() () |
| SELECT * FROM questions WHERE quesid!='26045' AND status='1' AND (question like '%Most small businesses regret jumping online marketing sooner%' OR question like '%Most%' OR question like '%small%' OR question like '%businesses%' OR question like '%regret%' OR question like '%jumping%' OR question like '%online%' OR question like '%marketing%' OR question like '%sooner%') -- ORDER BY RAND() LIMIT 15 | 1 | SELECT quesid, question, seo, userid
FROM questions
WHERE quesid!='26045' AND status='1'
AND (question like '%Most small businesses regret jumping online marketing sooner%' OR question like '%Most%' OR question like '%small%' OR question like '%businesses%' OR question like '%regret%' OR question like '%jumping%' OR question like '%online%' OR question like '%marketing%' OR question like '%sooner%')
-- ORDER BY RAND()
LIMIT 15 | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() () |
| SELECT * FROM seoclerks.members WHERE USERID='498' limit 1 | 1 | SELECT profilepicture FROM seoclerks.members WHERE USERID='498' limit 1 | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() insert_get_member_profilepicture() |
| SELECT * FROM seoclerks.members WHERE USERID='231' limit 1 | 1 | SELECT profilepicture FROM seoclerks.members WHERE USERID='231' limit 1 | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() insert_get_member_profilepicture() |
| SELECT * FROM seoclerks.members WHERE USERID='840' limit 1 | 1 | SELECT profilepicture FROM seoclerks.members WHERE USERID='840' limit 1 | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() insert_get_member_profilepicture() |
| SELECT * FROM seoclerks.members WHERE USERID='1129' limit 1 | 1 | SELECT profilepicture FROM seoclerks.members WHERE USERID='1129' limit 1 | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() insert_get_member_profilepicture() |
| SELECT * FROM seoclerks.members WHERE USERID='1177' limit 1 | 1 | SELECT profilepicture FROM seoclerks.members WHERE USERID='1177' limit 1 | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() insert_get_member_profilepicture() |
| SELECT * FROM members_ledger WHERE script='/opt/clerks-staging/docroot/viewfaq.php' AND querystring LIKE '%id=26045%' AND added>=UNIX_TIMESTAMP(NOW())-1200 GROUP BY USERID | 1 | SELECT USERID, username FROM members_ledger
WHERE script='/opt/clerks-staging/docroot/viewfaq.php'
AND querystring LIKE '%id=26045%'
AND added>=UNIX_TIMESTAMP(NOW())-1200
GROUP BY USERID
| /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() () |
| SELECT * FROM categories | 1 | SELECT * FROM categories | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() parseRedundantQueriesCache() |
| select * from categories_software order by name asc | 1 | select * from categories_software order by name asc | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() insert_GetSoftwareCategories() |
| select * from categories_wanttobuy order by name asc | 1 | select * from categories_wanttobuy order by name asc | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() insert_get_wantcategories() |
| select * from categories_wanttotrade order by name asc | 1 | select * from categories_wanttotrade order by name asc | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() insert_get_tradecategories() |
| SELECT * FROM seoclerks.members WHERE USERID='596028.jpg' | 1 | SELECT profilepicture FROM seoclerks.members WHERE USERID='596028.jpg' | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() getUserProfileImage() |
| SELECT * FROM seoclerks.members WHERE USERID='589438.jpg' | 1 | SELECT profilepicture FROM seoclerks.members WHERE USERID='589438.jpg' | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() getUserProfileImage() |
| SELECT * FROM seoclerks.members WHERE USERID='600657.jpg' | 1 | SELECT profilepicture FROM seoclerks.members WHERE USERID='600657.jpg' | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() getUserProfileImage() |
| SELECT * FROM seoclerks.members WHERE USERID='667072.jpg' | 1 | SELECT profilepicture FROM seoclerks.members WHERE USERID='667072.jpg' | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() getUserProfileImage() |
| SELECT * FROM seoclerks.members WHERE USERID='680865.jpg' | 1 | SELECT profilepicture FROM seoclerks.members WHERE USERID='680865.jpg' | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() getUserProfileImage() |
| SELECT * FROM seoclerks.members WHERE USERID='675722.gif' | 1 | SELECT profilepicture FROM seoclerks.members WHERE USERID='675722.gif' | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() getUserProfileImage() |
| SELECT * FROM seoclerks.members WHERE USERID='617077.jpg' | 1 | SELECT profilepicture FROM seoclerks.members WHERE USERID='617077.jpg' | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() getUserProfileImage() |
| SELECT * FROM seoclerks.members WHERE USERID='601667.jpg' | 1 | SELECT profilepicture FROM seoclerks.members WHERE USERID='601667.jpg' | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() getUserProfileImage() |
| SELECT * FROM seoclerks.members WHERE USERID='584026.png' | 1 | SELECT profilepicture FROM seoclerks.members WHERE USERID='584026.png' | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() getUserProfileImage() |
| select * from categories_faq order by name asc | 1 | select * from categories_faq order by name asc | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() insert_GetFaqCategories() |
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cmoneyspinner
The only thing is I didn't find them; they found me. I'm OK with that. I think the companies were new companies. At any rate, they were new to me! I realize now from your discussion that I probably should have negotiated a set payment instead of a payment based on a percent of sales resulting from buyers who used my "referral code". I mean ... if the potential customers don't click on my link, visit their site and use my code, then basically ... my social media is pretty much free advertising for them.
Great post! You've got me thinking. Brand ambassadors? I think that's what I am. Sort of. (O.o) The companies approached me (sent me an eMail) and asked if they could use my social media account to market their products. That's pretty much being an affiliate. Right? The only thing is I didn't find them; they found me. I'm OK with that. I think the companies were new companies. At any rate, they were new to me! I realize now from your discussion that I probably should have negotiated a set payment instead of a payment based on a percent of sales resulting from buyers who used my "referral code". I mean ... if the potential customers don't click on my link, visit their site and use my code, then basically ... my social media is pretty much free advertising for them. Great post! You've got me thinking.
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