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Organic Rankings [VS] Paid Rankings - Which you should target first

  • TommyCarey Level X3
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    Organic Rankings [VS] Paid Rankings - Which you should target first

    When you start out, you won't know much of a difference between organic rankings and paid rankings.  Both of these rankings are shown on the same pages, but once you pay for and the other is earned over time through various methods of SEO.  As an online marketing, I've been working on various projects for clients in terms of increasing their rankings and managing their advertising accounts in order to get their business in front of the eyes of potential buyers. 

    Many people want to be at the top of the search engine results pages because that's where all the traffic is.  If you end up on page 2 or 3, you won't get a flood of traffic since not many people will look past page 1 for the information they want or need.  Companies usually rely on their organic and paid rankings in order to bring in a consistent amount of sales each day so they can keep the doors open and become the top company in their industry.  Without paid and organic rankings, a website won't get much traffic unless they are advertising directly through webmasters and paying each of them for ad space.

    In this discussion, I'll be going over what organic and paid rankings are exactly, why you need them and which one you should go after first in order to have a successful business in the shortest amount of time Organic Rankings [VS] Paid Rankings - Which you should target first


    What are Organic Rankings Exactly?
    Organic rankings are when you show up on page 1, or lower, within the major search engines such as Google, Yahoo! and Bing.  To get top organic rankings for your websites or blogs, you need to do proper on-page optimization as well as quality off page optimization.


    On Page Optimization:
    You will need to focus on a few things when it comes to on-page optimization, such as:

    • Header tags
      These tags are like putting tabs on the titles within your pages.  This lets the search engines know exactly what is going to be talked about in the next section.  Getting a keyword in the header tags is crucial, especially the first couple.

    • Titles
      These titles are different than the header tags.  These titles are what will show up in the tabs you open up within your browser.  You edit these within the code and add a sentence that titles the page.

    • Descriptions
      These are similar to the Titles because you'll have to add them within the code itself.  These allow you to write up short descriptions of the page, and you can add a couple keywords within each description.

    • Contents Keyword Density
      This is one of the trickier parts of on-page optimization because you need to watch how many times your keyword gets in your content.  I try not to get over a 3% keyword density but some people still feel safe with 5% or higher.  In all honesty, going over 3% keyword density might make your content seem spammy anyway, so try to make it more readable and the search engines will love you more.


    What are Paid Rankings Exactly?
    Paid rankings are pretty easy to explain because you're just paying the search engines for your rankings at the top of their search results.  You will set up a Cost Per Click (CPC) or a Cost Per Measure (CPM) campaign and pay a varied amount depending on your niche.

    • Cost Per Click (CPC)
      A lot of advertisers will go the CPC route because they can be guaranteed a certain amount of clicks for their daily investment.  If you're setting your CPC at $0.25 per click and your daily limit is $10, you can expect around 40 clicks a day.  People can measure the success of their campaigns easier with this type of bid because everything is easy to estimate before you even begin the campaign.

    • Cost Per Measure (CPM)
      A cost per measure campaign is when you pay forever 1,000 impressions of your ad.  You could make more money with this type of advertising if you have well-converting ads and sales pages, but you could also lose a lot of money if you don't put time into your ads.  You can potentially make more with this type of advertising because you could bid $5.00 per measure (1,000 views) and get 100 clicks on your ad.  With CPC you could have bid $0.25 per click, and getting 100 clicks would mean you just spend $25 on your ad that day.  Now, CPM campaigns can also get you 0 clicks for every measure, making your campaign a dead one. 


    What are the Benefits of Organic Rankings?
    Everyone wants organic rankings, but they aren't exactly the easiest thing to obtain since they usually take a while to start showing up.  They take a while because you have to prove to the search engines that you're the main authority within your niche and you should be rewarded with some high-quality traffic from their search results.

    Organic traffic is 100% free to get, you will never have to pay for a single visit if you are ranked #1 for all of your keywords.  The SEO services that you'll likely have to purchase are not free, which will help you immensely when it comes to ranking for all of your keywords.  SEO companies make a decent amount of money because the investment is worth it for most businesses, even though the results aren't seen right away.


    What are the Benefits of Paid Rankings
    The benefits of paid rankings are that you don't have to worry about the search engines to rank you, like organic rankings and search engine optimization.  You can literally pay your way to the top of the search results and get high converting traffic right away, as soon as your ad is approved of course. 


    Which Should I Target First?
    Most people who don't have an advertising budget will start doing their own SEO so they can rank higher for their keywords, which is smart but could actually damage their rankings if they don't know what they're doing.  I would suggest researching SEO's best practices before you go out on your own and building backlinks.  If you do have an advertising budget, I would highly recommend going with Adwords (Googles Advertising Platform) and getting to the top of the rankings as soon as you're approved.  I would also suggest to do SEO, or invest in it, right at the beginning as well as run some ads if you can.  And if you have a big enough budget, you should invest in a credible SEO company as well as some paid ads so you can get traffic in right away as well as build up your authority within the search engines and rank higher over time Organic Rankings [VS] Paid Rankings - Which you should target first



    In conclusion
    Paid and organic rankings aren't anything new when it comes to making money through your website.  Paid rankings are easier to get because you're just buying your way to the top, while organic rankings take time but can bring in a lot of free traffic from keywords you might not even have been targeting.  Both paid and organic rankings have their benefits and downsides, but the benefits vastly outweigh the downsides so you should be doing both in order to be successful online Organic Rankings [VS] Paid Rankings - Which you should target first



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    Razzy

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    DenisP

    DenisP

    I personally feel like everyone should try to shoot for organic ranking, even if you have the budget for paid ranking. If I'm not mistaken, don't sites which have paid ranking have a little "ad" symbol next to them when they turn up in your search results?

    At least in my experience, when I see that a site has paid for their rank, I feel no inclination to click on it. It gives me this automatic assumption that their content isn't good enough to be ranked organically, so instead they have to pay for it. Because of this, I scroll right by them and go to the first organically ranked search result.

    This isn't always the case, but I do find that it is my initial impulse.
    8 years ago

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    Corzhens

    Corzhens

    I also agree with organic ranking because it is one of the safest means to get traffic and be on a good position in the search engine search list and that is aside from the fact that it is not expensive since you are the one doing the chore. But the issue with organic ranking is that you need to put in a big amount of time especially when the site is new that you need to fight for the ranking against the established sites.
    7 years ago

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    DenisP

    DenisP

    I think that when it comes to pursuing any sort of endeavor on the internet, the number one sacrifice you’re going to have to make is time, especially if you want to do things honestly. As with all things in life, money can help speed up the process, but getting things done quickly and honestly doesn’t come cheap. Sure you can invest less money and time, but that involves doing things dishonestly, which almost never pays off in the end.

    Whenever you go into an internet project, you have to go in with the expectation that it’s going to be a while before you see any progress.
    7 years ago

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    TimothyAlex

    TimothyAlex

    AT the end of the day, organic search ranking is the always the best. First, because it is free traffic. But, also because it is continuous. Paid inclusion disappears once the money is spent.
    8 years ago

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    DarthHazard

    DarthHazard

    I agree. There is nothing better than something that is free. Organic traffic will always be the best option because you do not have to pay any money to rank higher up and you can actually learn a lot from the various articles and tutorials you watch about rankings and search engine optimisation.
    8 years ago

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    overcast

    overcast

    I think title and the content inside takes the most effort. Because that's what decides how long the people are going to be on your page. And even better option would be for you to understand how to handle the traffic and make the sale or form of affiliate conversion. So it all depends on the copywriter who writes the content for the website. It is not going to be anything easy. One should try things one at a time.
    8 years ago

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    Tronia

    Tronia

    I think that everybody should always aim for the organic ranking. Sure, the paid method works as well but it can be quite costly if you're a beginner with a low budget and just trying to get your new website or a blog higher up in the rankings. I have tried the organic ranking with my own blog and if you do it properly, it's so effective, it's unbelievable. It is the best traffic hands down and that's why I will always opt for it overpaying. Learn how to do SEO and you will benefit a lot in the long run.
    8 years ago

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    DarthHazard

    DarthHazard

    I think if you can, try and focus on organic rankings as much as you can because it can save you a lot of money. For a lot of niches, if you are targetting a keyword that is not as popular then you can do all the work yourself and manage to get yourself to the top of search results. Personally, if you are going with paid rankings, I would choose cost per click because of the fact that it is a lot more effective.
    8 years ago

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    vinaya

    vinaya

    I was startled to read "paid ranking" on the title. I know what organic ranking was, however, I was not sure what the OP meant by paid ranking. When I scrolled down and spotted the segment for paid ranking, I smiled at myself. Paid ranking was just another work for paid search listing. Paid listing or paid ranks are the ads served by the search engines for the related keywords. The ads earn money for the search engines and engagements for the advertisers. If you have something to sell, you should definitely use PPC or CPM campaigns in order to boost your paid ranking.
    8 years ago

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    wiseagent

    wiseagent

    Without a doubt and without thinking twice: organic rankings.

    The reason?

    Well... I believe that in this way, the growth is really something done in a real way and not something that needed the advantage to have a paid growth that most of the time may not be something real. The organic path may take time to show effect, but it will be something more pleasurable.
    8 years ago

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    jpyy

    jpyy

    Paid ranking might be no different than the organic type. Mainly because nowadays organic ranking is very tough and will probably involve a lot of money. However, though, as a third option, social media boosting and/or guest posting might be cheaper, not sure. Has anyone tried that way? Has anyone tried banner ads?
    8 years ago

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    Judas2018

    Judas2018

    I think both have their advantages. I dabble in both but ultimately organic rankings are where you want to go long term. Paid rankings can vary in results depending on who you're paying for them - and how much. It's really hit or miss with paid rankings. Although I think they can be useful in nicely topping the effective work you're already doing with organic rankings.
    8 years ago

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    Corzhens

    Corzhens

    When it comes to organic and paid methods for the SEO ranking, I would always go for the free which is organic. It’s not about the money to spend or that I can save but the personal approach. For starters, the content is the number 1 in the list of factors for SEO ranking so I will focus on that. Make the contents original and directly relevant to the niche. For contents outside the niche, it loses its value and that page may even receive a negative point from the search engine. Relevant contents is a sure thing with the ranking.
    8 years ago

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