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Recently I was talking about how I only started using PayPal when starting out a website, but I didn't touch on how I was getting the traffic. The method I am using is Adwords, big shocker lol, and it was bringing in a decent amount of traffic too. What I did was set up my adwords campaign and had everything set at $0.06 per click and $10 a day. Now for most niches this wouldn't get you much traffic, but for the niche I'm targeting there is a fairly large amount of searches but not much competition. This means that my CPC can be low and I still get a good amount of traffic even if my ads show up on the second page 
So let's get down to it.
My CPC was set at $0.06 and my daily cost was set at $10. This means that I can get a minimum of 166 clicks a day, which is pretty awesome if you ask me! But there's only one downside to this, and that is, not every click will result in a sale even if your ads are super targeted and spot on. With 166 clicks a day you would think I was getting at least 5 sales, right? Well you'd be wrong and the simple reason for this because not everyone can use PayPal, but they can still click your ads and get to your website. So even if they wanted to purchase, they couldn't, and that's a wasted click for you.
Why are you only offering PayPal as a payment option?
Well I've offered other payment options, like a credit card payment option through Authorize.net, but 95% of the time it results in a charge back which leaves me losing more money than what the service or item costs. I lose more because I'm basically giving away my service or products for free, which costs me money, and I'm also refunding the full amount back to the buyer. So if I get an item for $5 and sell it for $10, I would lose $15 if the person were to file a charge back 
I've started using PayPal as my only payment option for new websites because it deters this kind of fraud. The person purchasing won't usually purchase using paypal and try to file a charge back. Even though it's possible to do this, they wouldn't want to put their paypal account in Jeopardy or risk using their PayPal balance and then not get it back for filing a fraudulent dispute or claim. So by only using PayPal as my payment option in the beginning, I'm losing some sales, but saving myself from dozens (or hundreds) of charge backs that would have come through a payment gateway like authorize.net
Could I use authorize.net if I wanted and be safe?
Sure you can! I've actually had plenty of amazing clients purchase using authorize.net and I've actually built a good business relationship with them over the years. But I have to be honest, this type of buyer is few and far between. I only offered them the authorize.net option when they were having problems with their PayPal accounts and then they liked using that type of payment option more so we stuck with it. I will also offer it to buyers who have purchased multiple times from me over a few months because they've shown trust and professionalism. Now they don't always take me up on authorize.net because they're more comfortable using PayPal, which I understand, but I just wanted to give them the option 
How do I use Adwords and not waste clicks on people who can't use PayPal?
Well that's actually pretty simple, you just have to go to the section where you can target specific countries for your campaign. Within that tab you will see "Exclude" or "Excluded" and you can enter countries in there that you don't want your ads to show up in, and those would be the ones that don't accept PayPal... Get it now? 
But what countries are those, you ask? I've written up a list of the countries that don't accept PayPal and there are right here for you 
So instead of risking it, I play it safe and just exclude the countries above since I always get charge backs from them anyway.
Taking risks in the beginning aren't the smartest thing you can do when running a business. You'll want to establish a good customer base before you start to expand into different areas, and countries.Are you sure you want to delete this post?
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| Match | Count | SQL | Script |
| SELECT * FROM members_ledger WHERE ip = ? AND added>=unix_timestamp(NOW())-86400 | 1 | SELECT querystring, added
FROM members_ledger
WHERE
ip = ? AND added>=unix_timestamp(NOW())-86400 | /opt/clerks-staging/docroot/include/functions/includes/security.php 398 fetchMemberLedger() include_once() |
| SELECT * FROM `questions` as q JOIN categories_faq as c ON q.catid=c.CATID WHERE (q.status=1 OR (q.status=2 AND userid='') ) AND q.quesid='24020' | 1 | SELECT q.*, c.seo as CatSEO, c.name as CatName, c.parentid
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JOIN categories_faq as c ON q.catid=c.CATID
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| SELECT * FROM seoclerks.members WHERE USERID='19821' | 1 | SELECT * FROM seoclerks.members WHERE USERID='19821' | /opt/clerks-staging/docroot/include/functions/includes/member.php 445 GetAllUserDetails() () |
| SELECT * FROM seoclerks.members WHERE USERID=19821 | 1 | SELECT googleplus_profile FROM seoclerks.members WHERE USERID=19821 | /opt/clerks-staging/docroot/include/functions/main.php 16914 GetGooglePlusProfileFromId() () |
| SELECT * FROM ratings_faq as r, seoclerks.members as m WHERE r.USERID=m.USERID AND r.upvote=1 AND r.PID=24020 LIMIT 5 | 1 | SELECT m.username FROM
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b.username, b.userlevel, b.profilepicture FROM answers a, seoclerks.members b
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| SELECT * FROM ratings_faqanswers as r, seoclerks.members as m WHERE r.USERID=m.USERID AND r.upvote=1 AND r.PID=132460 LIMIT 5 | 1 | SELECT m.username FROM
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| SELECT * FROM ratings_faqanswers as r, seoclerks.members as m WHERE r.USERID=m.USERID AND r.upvote=1 AND r.PID=174341 LIMIT 5 | 1 | SELECT m.username FROM
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| SELECT * FROM ratings_faqanswers as r, seoclerks.members as m WHERE r.USERID=m.USERID AND r.upvote=1 AND r.PID=133134 LIMIT 5 | 1 | SELECT m.username FROM
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LIMIT 5 | /opt/clerks-staging/docroot/include/functions/main.php 17159 GetVoters() () |
| SELECT * FROM ratings_faqanswers as r, seoclerks.members as m WHERE r.USERID=m.USERID AND r.upvote=1 AND r.PID=158955 LIMIT 5 | 1 | SELECT m.username FROM
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| UPDATE questions SET total_views = total_views + 1 WHERE quesid='24020' | 1 | UPDATE questions SET total_views = total_views + 1 WHERE quesid='24020' | /opt/clerks-staging/docroot/include/functions/main.php 1765 update_Faqviewcount() () |
| SELECT * FROM questions WHERE quesid!='24020' AND status='1' AND (question like '%Using Adwords Paypal, to waste money.%' OR question like '%Using%' OR question like '%Adwords%' OR question like '%Paypal,%' OR question like '%waste%' OR question like '%money.%') -- ORDER BY RAND() LIMIT 15 | 1 | SELECT quesid, question, seo, userid
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LIMIT 15 | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() () |
| SELECT * FROM seoclerks.members WHERE USERID='6706' limit 1 | 1 | SELECT profilepicture FROM seoclerks.members WHERE USERID='6706' limit 1 | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() insert_get_member_profilepicture() |
| SELECT * FROM seoclerks.members WHERE USERID='16857' limit 1 | 1 | SELECT profilepicture FROM seoclerks.members WHERE USERID='16857' limit 1 | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() insert_get_member_profilepicture() |
| SELECT * FROM seoclerks.members WHERE USERID='17031' limit 1 | 1 | SELECT profilepicture FROM seoclerks.members WHERE USERID='17031' limit 1 | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() insert_get_member_profilepicture() |
| SELECT * FROM seoclerks.members WHERE USERID='9' limit 1 | 1 | SELECT profilepicture FROM seoclerks.members WHERE USERID='9' limit 1 | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() insert_get_member_profilepicture() |
| SELECT * FROM seoclerks.members WHERE USERID='17457' limit 1 | 1 | SELECT profilepicture FROM seoclerks.members WHERE USERID='17457' limit 1 | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() insert_get_member_profilepicture() |
| SELECT * FROM members_ledger WHERE script='/opt/clerks-staging/docroot/viewfaq.php' AND querystring LIKE '%id=24020%' AND added>=UNIX_TIMESTAMP(NOW())-1200 GROUP BY USERID | 1 | SELECT USERID, username FROM members_ledger
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| /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() () |
| SELECT * FROM categories | 1 | SELECT * FROM categories | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() parseRedundantQueriesCache() |
| select * from categories_software order by name asc | 1 | select * from categories_software order by name asc | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() insert_GetSoftwareCategories() |
| select * from categories_wanttobuy order by name asc | 1 | select * from categories_wanttobuy order by name asc | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() insert_get_wantcategories() |
| select * from categories_wanttotrade order by name asc | 1 | select * from categories_wanttotrade order by name asc | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() insert_get_tradecategories() |
| SELECT * FROM seoclerks.members WHERE USERID='584702.jpg' | 1 | SELECT profilepicture FROM seoclerks.members WHERE USERID='584702.jpg' | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() getUserProfileImage() |
| SELECT * FROM seoclerks.members WHERE USERID='598592.jpg' | 1 | SELECT profilepicture FROM seoclerks.members WHERE USERID='598592.jpg' | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() getUserProfileImage() |
| SELECT * FROM seoclerks.members WHERE USERID='600657.jpg' | 1 | SELECT profilepicture FROM seoclerks.members WHERE USERID='600657.jpg' | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() getUserProfileImage() |
| SELECT * FROM seoclerks.members WHERE USERID='589438.jpg' | 1 | SELECT profilepicture FROM seoclerks.members WHERE USERID='589438.jpg' | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() getUserProfileImage() |
| SELECT * FROM seoclerks.members WHERE USERID='2951.jpg' | 1 | SELECT profilepicture FROM seoclerks.members WHERE USERID='2951.jpg' | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() getUserProfileImage() |
| SELECT * FROM seoclerks.members WHERE USERID='614330.png' | 1 | SELECT profilepicture FROM seoclerks.members WHERE USERID='614330.png' | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() getUserProfileImage() |
| SELECT * FROM seoclerks.members WHERE USERID='617077.jpg' | 1 | SELECT profilepicture FROM seoclerks.members WHERE USERID='617077.jpg' | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() getUserProfileImage() |
| SELECT * FROM seoclerks.members WHERE USERID='585810.jpg' | 1 | SELECT profilepicture FROM seoclerks.members WHERE USERID='585810.jpg' | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() getUserProfileImage() |
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Tronia
I agree with you that PayPal is the best payment option to offer to your customers - I absolutely love using it not only as the consumer but also as the website owner. Thank you for the great tips
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