Cristian
Level X3
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On of the biggest problems, I'm facing as an SEO expert inside an agency is getting stuff my way, the SEO way. When we first start working on a project I always get into some contradictory arguments with the designer over hidden text, later on, I have the same problems with the programmer.
They always want to implement the fastest solution or the "trendiest" idea and this isn't always good for SEO.
So when do we need to implement hidden text with CSS or Javascript and when do you need to keep everything in the open?
First of all, Google admitted that pages that contain hidden text, that can be seen with a "read more button or other CSS/Javascript configuration will always get slightly lower rankings compared with a full shown content on a page.
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| Match | Count | SQL | Script |
| SELECT * FROM `questions` as q JOIN categories_faq as c ON q.catid=c.CATID WHERE (q.status=1 OR (q.status=2 AND userid='') ) AND q.quesid='23015' | 1 | SELECT q.*, c.seo as CatSEO, c.name as CatName, c.parentid
FROM `questions` as q
JOIN categories_faq as c ON q.catid=c.CATID
WHERE (q.status=1 OR
(q.status=2 AND userid='')
)
AND q.quesid='23015' | /opt/clerks-staging/docroot/viewfaq.php 496 () () |
| SELECT * FROM seoclerks.members WHERE USERID='134' | 1 | SELECT * FROM seoclerks.members WHERE USERID='134' | /opt/clerks-staging/docroot/include/functions/includes/member.php 445 GetAllUserDetails() () |
| SELECT * FROM categories_faq WHERE CATID='43' | 1 | SELECT CATID, seo, name, metatitle, h2header, metakeywords, metadescription, metaheader, parentid, image_name FROM categories_faq WHERE CATID='43' | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() GetCategorySeoFromType() |
| SELECT * FROM seoclerks.members WHERE USERID=134 | 1 | SELECT googleplus_profile FROM seoclerks.members WHERE USERID=134 | /opt/clerks-staging/docroot/include/functions/main.php 16914 GetGooglePlusProfileFromId() () |
| SELECT * FROM ratings_faq as r, seoclerks.members as m WHERE r.USERID=m.USERID AND r.upvote=1 AND r.PID=23015 LIMIT 5 | 1 | SELECT m.username FROM
ratings_faq as r,
seoclerks.members as m
WHERE r.USERID=m.USERID
AND r.upvote=1
AND r.PID=23015
LIMIT 5 | /opt/clerks-staging/docroot/include/functions/main.php 17159 GetVoters() () |
| SELECT * FROM answers a, seoclerks.members b WHERE a.quesid='23015' AND a.userid=b.USERID and b.status='1' AND a.status=1 ORDER BY a.combined_votes DESC, a.date_answered asc | 1 | SELECT a.answer, a.USERID, a.upvotes, a.downvotes, a.ansid, a.parentid, a.combined_votes, a.date_answered,
b.username, b.userlevel, b.profilepicture FROM answers a, seoclerks.members b
WHERE a.quesid='23015' AND a.userid=b.USERID and b.status='1' AND a.status=1
ORDER BY a.combined_votes DESC, a.date_answered asc | /opt/clerks-staging/docroot/viewfaq.php 1245 () () |
| SELECT * FROM ratings_faqanswers as r, seoclerks.members as m WHERE r.USERID=m.USERID AND r.upvote=1 AND r.PID=118970 LIMIT 5 | 1 | SELECT m.username FROM
ratings_faqanswers as r,
seoclerks.members as m
WHERE r.USERID=m.USERID
AND r.upvote=1
AND r.PID=118970
LIMIT 5 | /opt/clerks-staging/docroot/include/functions/main.php 17159 GetVoters() () |
| SELECT * FROM ratings_faqanswers as r, seoclerks.members as m WHERE r.USERID=m.USERID AND r.upvote=1 AND r.PID=119573 LIMIT 5 | 1 | SELECT m.username FROM
ratings_faqanswers as r,
seoclerks.members as m
WHERE r.USERID=m.USERID
AND r.upvote=1
AND r.PID=119573
LIMIT 5 | /opt/clerks-staging/docroot/include/functions/main.php 17159 GetVoters() () |
| SELECT * FROM ratings_faqanswers as r, seoclerks.members as m WHERE r.USERID=m.USERID AND r.upvote=1 AND r.PID=119720 LIMIT 5 | 1 | SELECT m.username FROM
ratings_faqanswers as r,
seoclerks.members as m
WHERE r.USERID=m.USERID
AND r.upvote=1
AND r.PID=119720
LIMIT 5 | /opt/clerks-staging/docroot/include/functions/main.php 17159 GetVoters() () |
| SELECT * FROM ratings_faqanswers as r, seoclerks.members as m WHERE r.USERID=m.USERID AND r.upvote=1 AND r.PID=119781 LIMIT 5 | 1 | SELECT m.username FROM
ratings_faqanswers as r,
seoclerks.members as m
WHERE r.USERID=m.USERID
AND r.upvote=1
AND r.PID=119781
LIMIT 5 | /opt/clerks-staging/docroot/include/functions/main.php 17159 GetVoters() () |
| SELECT * FROM ratings_faqanswers as r, seoclerks.members as m WHERE r.USERID=m.USERID AND r.upvote=1 AND r.PID=172324 LIMIT 5 | 1 | SELECT m.username FROM
ratings_faqanswers as r,
seoclerks.members as m
WHERE r.USERID=m.USERID
AND r.upvote=1
AND r.PID=172324
LIMIT 5 | /opt/clerks-staging/docroot/include/functions/main.php 17159 GetVoters() () |
| UPDATE questions SET total_views = total_views + 1 WHERE quesid='23015' | 1 | UPDATE questions SET total_views = total_views + 1 WHERE quesid='23015' | /opt/clerks-staging/docroot/include/functions/main.php 1765 update_Faqviewcount() () |
| SELECT * FROM questions WHERE quesid!='23015' AND status='1' AND (question like '%Hidden Content - CSS Javascript %' OR question like '%Hidden%' OR question like '%Content%' OR question like '%Javascript%') -- ORDER BY RAND() LIMIT 15 | 1 | SELECT quesid, question, seo, userid
FROM questions
WHERE quesid!='23015' AND status='1'
AND (question like '%Hidden Content - CSS Javascript %' OR question like '%Hidden%' OR question like '%Content%' OR question like '%Javascript%')
-- ORDER BY RAND()
LIMIT 15 | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() () |
| SELECT * FROM seoclerks.members WHERE USERID='9399' limit 1 | 1 | SELECT profilepicture FROM seoclerks.members WHERE USERID='9399' limit 1 | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() insert_get_member_profilepicture() |
| SELECT * FROM seoclerks.members WHERE USERID='1508' limit 1 | 1 | SELECT profilepicture FROM seoclerks.members WHERE USERID='1508' limit 1 | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() insert_get_member_profilepicture() |
| SELECT * FROM seoclerks.members WHERE USERID='17130' limit 1 | 1 | SELECT profilepicture FROM seoclerks.members WHERE USERID='17130' limit 1 | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() insert_get_member_profilepicture() |
| SELECT * FROM seoclerks.members WHERE USERID='1323' limit 1 | 1 | SELECT profilepicture FROM seoclerks.members WHERE USERID='1323' limit 1 | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() insert_get_member_profilepicture() |
| SELECT * FROM seoclerks.members WHERE USERID='840' limit 1 | 1 | SELECT profilepicture FROM seoclerks.members WHERE USERID='840' limit 1 | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() insert_get_member_profilepicture() |
| SELECT * FROM members_ledger WHERE script='/opt/clerks-staging/docroot/viewfaq.php' AND querystring LIKE '%id=23015%' AND added>=UNIX_TIMESTAMP(NOW())-1200 GROUP BY USERID | 1 | SELECT USERID, username FROM members_ledger
WHERE script='/opt/clerks-staging/docroot/viewfaq.php'
AND querystring LIKE '%id=23015%'
AND added>=UNIX_TIMESTAMP(NOW())-1200
GROUP BY USERID
| /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() () |
| SELECT * FROM categories | 1 | SELECT * FROM categories | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() parseRedundantQueriesCache() |
| select * from categories_software order by name asc | 1 | select * from categories_software order by name asc | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() insert_GetSoftwareCategories() |
| select * from categories_wanttobuy order by name asc | 1 | select * from categories_wanttobuy order by name asc | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() insert_get_wantcategories() |
| select * from categories_wanttotrade order by name asc | 1 | select * from categories_wanttotrade order by name asc | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() insert_get_tradecategories() |
| SELECT * FROM seoclerks.members WHERE USERID='272.jpg' | 1 | SELECT profilepicture FROM seoclerks.members WHERE USERID='272.jpg' | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() getUserProfileImage() |
| SELECT * FROM seoclerks.members WHERE USERID='589438.jpg' | 1 | SELECT profilepicture FROM seoclerks.members WHERE USERID='589438.jpg' | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() getUserProfileImage() |
| SELECT * FROM seoclerks.members WHERE USERID='596129.png' | 1 | SELECT profilepicture FROM seoclerks.members WHERE USERID='596129.png' | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() getUserProfileImage() |
| SELECT * FROM seoclerks.members WHERE USERID='600657.jpg' | 1 | SELECT profilepicture FROM seoclerks.members WHERE USERID='600657.jpg' | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() getUserProfileImage() |
| select * from categories_faq order by name asc | 1 | select * from categories_faq order by name asc | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() insert_GetFaqCategories() |
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idealmike
And that's some serious experimentation and data crunching that Shai Aharony and is team have done there! Clearly showing what the advantages are to not hiding text when it comes to what Google sees when you do.
And this is something that might seem very small and trivial as though it doesn't matter much. But sometimes, even the smallest of things like this can have a dramatic affect on a website ranking when it comes to how Google looks at it.
I think you're right mate, you should only do this when there is absolute cause to, when you already have enough text on that page so that the hidden text isn't the only content that contains your keywords etc.
TBH, I'm surprised that Google still can't read it anymore anyway, even if it is hidden with a CSS read more tag. I would have thought that the Google spiders would be able to click on that to read it but apparently not. Huh. Yeah, this seems like a no brainer to me! And it's fair play that you stand up for what you know to be right when it comes to SEO for your clients and they should respect and appreciate that too! Because it can seem right from a coder or programmers perspective to do such a thing as that, but they, although very good at what they do, don't fully understand the implications of doing such a thing as hiding text. And that's some serious experimentation and data crunching that Shai Aharony and is team have done there! Clearly showing what the advantages are to not hiding text when it comes to what Google sees when you do. And this is something that might seem very small and trivial as though it doesn't matter much. But sometimes, even the smallest of things like this can have a dramatic affect on a website ranking when it comes to how Google looks at it. I think you're right mate, you should only do this when there is absolute cause to, when you already have enough text on that page so that the hidden text isn't the only content that contains your keywords etc. TBH, I'm surprised that Google still can't read it anymore anyway, even if it is hidden with a CSS read more tag. I would have thought that the Google spiders would be able to click on that to read it but apparently not. Huh.
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