Cristian
Level X3
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AMP or Accelerated mobile pages have been in the SEO news for quite some time now, while Google continues pushing AMP pages more and more in mobile search results.
The AMP technology just works! It makes a better surfing experience for everyone and in the era of smartphone speed and simplicity goes a long way for many marketers. If you really want to make money online you need to stay one step ahead of everyone else, if you wait around for things to get official and mainstream you may already lose the success train. Be innovative and creative with your Adwords campaigns and this is where AMP comes into play.
Maybe not many marketers are aware of this, but I'll let you in on a little secret: You can use AMP landing pages in Adwords to increase your conversion rates!
It is true that Google Adwords doesn't yet support AMP at a native stage, but I'm sure things will quickly change in the future, in the meanwhile you can still use AMP pages in your Adwords campaigns! And guess what? Both the users and Adwords will love you for doing it!
Why? The answer is simple because Google and its organic users value SPEED!
For the ones of you that don't know much of what AMP really is it was developed in 2015 by Google as a set of code criteria for web pages which get cached in Google's own special AMP cache making them lighting fast, loading almost instantly. Since then Google has continued to improve the AMP project and started to give preferential treatment to pages that did had AMP implemented, ranking them higher in the mobile search results and therefore getting them more organic traffic.
But what has this to do with Adwords?
Well, Google has a similar set of values when it comes to ads in Adwords, it values speed! Pages that have AMP have a clean code and the speed of which they load affects Adwords's speed score in a hugely positive way!
Even if Adwords doesn't yet load them from Google's catch the code of AMP pages is so good and loads so fast that it essentially gets way better scores than any normal web page.
Appetently, after switching to AMP pages in Adwords Wired Magazine start receiving a 25% improvement in their Click Throw Rate. This is huge! And guess what? If you get a high CTR you also get an improved Adwords Quality Score.
Ok so let's list the main benefits of using AMP pages in your Adwords campaigns:
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| Match | Count | SQL | Script |
| SELECT * FROM `questions` as q JOIN categories_faq as c ON q.catid=c.CATID WHERE (q.status=1 OR (q.status=2 AND userid='') ) AND q.quesid='22574' | 1 | SELECT q.*, c.seo as CatSEO, c.name as CatName, c.parentid
FROM `questions` as q
JOIN categories_faq as c ON q.catid=c.CATID
WHERE (q.status=1 OR
(q.status=2 AND userid='')
)
AND q.quesid='22574' | /opt/clerks-staging/docroot/viewfaq.php 496 () () |
| SELECT * FROM seoclerks.members WHERE USERID='134' | 1 | SELECT * FROM seoclerks.members WHERE USERID='134' | /opt/clerks-staging/docroot/include/functions/includes/member.php 445 GetAllUserDetails() () |
| SELECT * FROM categories_faq WHERE CATID='36' | 1 | SELECT CATID, seo, name, metatitle, h2header, metakeywords, metadescription, metaheader, parentid, image_name FROM categories_faq WHERE CATID='36' | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() GetCategorySeoFromType() |
| SELECT * FROM categories_faq WHERE CATID='30' | 1 | SELECT CATID, seo, name, metatitle, h2header, metakeywords, metadescription, metaheader, parentid, image_name FROM categories_faq WHERE CATID='30' | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() GetCategorySeoFromType() |
| SELECT * FROM seoclerks.members WHERE USERID=134 | 1 | SELECT googleplus_profile FROM seoclerks.members WHERE USERID=134 | /opt/clerks-staging/docroot/include/functions/main.php 16914 GetGooglePlusProfileFromId() () |
| SELECT * FROM ratings_faq as r, seoclerks.members as m WHERE r.USERID=m.USERID AND r.upvote=1 AND r.PID=22574 LIMIT 5 | 1 | SELECT m.username FROM
ratings_faq as r,
seoclerks.members as m
WHERE r.USERID=m.USERID
AND r.upvote=1
AND r.PID=22574
LIMIT 5 | /opt/clerks-staging/docroot/include/functions/main.php 17159 GetVoters() () |
| SELECT * FROM answers a, seoclerks.members b WHERE a.quesid='22574' AND a.userid=b.USERID and b.status='1' AND a.status=1 ORDER BY a.combined_votes DESC, a.date_answered asc | 1 | SELECT a.answer, a.USERID, a.upvotes, a.downvotes, a.ansid, a.parentid, a.combined_votes, a.date_answered,
b.username, b.userlevel, b.profilepicture FROM answers a, seoclerks.members b
WHERE a.quesid='22574' AND a.userid=b.USERID and b.status='1' AND a.status=1
ORDER BY a.combined_votes DESC, a.date_answered asc | /opt/clerks-staging/docroot/viewfaq.php 1245 () () |
| SELECT * FROM ratings_faqanswers as r, seoclerks.members as m WHERE r.USERID=m.USERID AND r.upvote=1 AND r.PID=117165 LIMIT 5 | 1 | SELECT m.username FROM
ratings_faqanswers as r,
seoclerks.members as m
WHERE r.USERID=m.USERID
AND r.upvote=1
AND r.PID=117165
LIMIT 5 | /opt/clerks-staging/docroot/include/functions/main.php 17159 GetVoters() () |
| SELECT * FROM ratings_faqanswers as r, seoclerks.members as m WHERE r.USERID=m.USERID AND r.upvote=1 AND r.PID=123241 LIMIT 5 | 1 | SELECT m.username FROM
ratings_faqanswers as r,
seoclerks.members as m
WHERE r.USERID=m.USERID
AND r.upvote=1
AND r.PID=123241
LIMIT 5 | /opt/clerks-staging/docroot/include/functions/main.php 17159 GetVoters() () |
| SELECT * FROM ratings_faqanswers as r, seoclerks.members as m WHERE r.USERID=m.USERID AND r.upvote=1 AND r.PID=163357 LIMIT 5 | 1 | SELECT m.username FROM
ratings_faqanswers as r,
seoclerks.members as m
WHERE r.USERID=m.USERID
AND r.upvote=1
AND r.PID=163357
LIMIT 5 | /opt/clerks-staging/docroot/include/functions/main.php 17159 GetVoters() () |
| SELECT * FROM ratings_faqanswers as r, seoclerks.members as m WHERE r.USERID=m.USERID AND r.upvote=1 AND r.PID=170347 LIMIT 5 | 1 | SELECT m.username FROM
ratings_faqanswers as r,
seoclerks.members as m
WHERE r.USERID=m.USERID
AND r.upvote=1
AND r.PID=170347
LIMIT 5 | /opt/clerks-staging/docroot/include/functions/main.php 17159 GetVoters() () |
| UPDATE questions SET total_views = total_views + 1 WHERE quesid='22574' | 1 | UPDATE questions SET total_views = total_views + 1 WHERE quesid='22574' | /opt/clerks-staging/docroot/include/functions/main.php 1765 update_Faqviewcount() () |
| SELECT * FROM questions WHERE quesid!='22574' AND status='1' AND (question like '%Increase Adwords conversion rates AMP landing pages!%' OR question like '%Increase%' OR question like '%Adwords%' OR question like '%conversion%' OR question like '%rates%' OR question like '%landing%' OR question like '%pages!%') -- ORDER BY RAND() LIMIT 15 | 1 | SELECT quesid, question, seo, userid
FROM questions
WHERE quesid!='22574' AND status='1'
AND (question like '%Increase Adwords conversion rates AMP landing pages!%' OR question like '%Increase%' OR question like '%Adwords%' OR question like '%conversion%' OR question like '%rates%' OR question like '%landing%' OR question like '%pages!%')
-- ORDER BY RAND()
LIMIT 15 | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() () |
| SELECT * FROM seoclerks.members WHERE USERID='840' limit 1 | 1 | SELECT profilepicture FROM seoclerks.members WHERE USERID='840' limit 1 | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() insert_get_member_profilepicture() |
| SELECT * FROM seoclerks.members WHERE USERID='2077' limit 1 | 1 | SELECT profilepicture FROM seoclerks.members WHERE USERID='2077' limit 1 | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() insert_get_member_profilepicture() |
| SELECT * FROM seoclerks.members WHERE USERID='9' limit 1 | 1 | SELECT profilepicture FROM seoclerks.members WHERE USERID='9' limit 1 | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() insert_get_member_profilepicture() |
| SELECT * FROM seoclerks.members WHERE USERID='1129' limit 1 | 1 | SELECT profilepicture FROM seoclerks.members WHERE USERID='1129' limit 1 | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() insert_get_member_profilepicture() |
| SELECT * FROM seoclerks.members WHERE USERID='3160' limit 1 | 1 | SELECT profilepicture FROM seoclerks.members WHERE USERID='3160' limit 1 | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() insert_get_member_profilepicture() |
| SELECT * FROM members_ledger WHERE script='/opt/clerks-staging/docroot/viewfaq.php' AND querystring LIKE '%id=22574%' AND added>=UNIX_TIMESTAMP(NOW())-1200 GROUP BY USERID | 1 | SELECT USERID, username FROM members_ledger
WHERE script='/opt/clerks-staging/docroot/viewfaq.php'
AND querystring LIKE '%id=22574%'
AND added>=UNIX_TIMESTAMP(NOW())-1200
GROUP BY USERID
| /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() () |
| SELECT * FROM categories | 1 | SELECT * FROM categories | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() parseRedundantQueriesCache() |
| select * from categories_software order by name asc | 1 | select * from categories_software order by name asc | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() insert_GetSoftwareCategories() |
| select * from categories_wanttobuy order by name asc | 1 | select * from categories_wanttobuy order by name asc | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() insert_get_wantcategories() |
| select * from categories_wanttotrade order by name asc | 1 | select * from categories_wanttotrade order by name asc | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() insert_get_tradecategories() |
| SELECT * FROM seoclerks.members WHERE USERID='19821.png' | 1 | SELECT profilepicture FROM seoclerks.members WHERE USERID='19821.png' | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() getUserProfileImage() |
| SELECT * FROM seoclerks.members WHERE USERID='602499.jpg' | 1 | SELECT profilepicture FROM seoclerks.members WHERE USERID='602499.jpg' | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() getUserProfileImage() |
| SELECT * FROM seoclerks.members WHERE USERID='600657.jpg' | 1 | SELECT profilepicture FROM seoclerks.members WHERE USERID='600657.jpg' | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() getUserProfileImage() |
| select * from categories_faq order by name asc | 1 | select * from categories_faq order by name asc | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() insert_GetFaqCategories() |
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TommyCarey
I seriously feel like I should quit now since I didn't think of this lol.
Thanks Cristian
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