Has SSL become an important ranking factor in 2017?

MasterA Level 3

January 25, 2017, 10:02 am

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Has SSL become an important ranking factor in 2017?

Since 2014, HTTPS has officially become a ranking factor and I recently read that Google Chrome will start marking sites without a SSL certificate as insecure. You can read more about SSL as a ranking factor here. As a result, I recently added SSL to my websites. Do you think that SSL will become an important ranking factor in 2017?

Since you can get free SSL certificate these days from websites like Lets Encrypt, it has become so much easier to get a SSL certificate and that means there is no reason not to get one. What are your thoughts about this matter?

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Lynne

I'm not so sure it will be a massive ranking factor, but it will play a role yes. I haven't yet moved my websites over to SSL.

I agree with what IdealMike has said a few times on this forum, it seems to me that an SSL certificate just gives a false sense of security. Scammers can even get an SSL certificate for their scam websites. I think it just gives people that don't understand exactly what it is a false sense of security.

9 years ago

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vinaya

In 2017, SSL certificate has become a key factor, not for just website security and visitors engagement, but also ranking. Chrome has announced that it will no more care about a website that has no HTTPS protocol. When the browser warns that you are risking by visiting this website because there is no SSL certificate), it is very likely that you will not enter the website. If visitors are distracted from the website, you will lose traffic. You don't want to lose traffic, therefore, better get an SSL certificate for your website.

9 years ago

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Corzhens

To be honest, I really don’t know that SSL in websites although I have been reading some posts in this site that it’s about the security of access. That means an SSL is an added protection to the website. And if that is so then why don’t all the websites avail of such service when it is free? Maybe that’s the reason why sometimes I cannot access a site using Chrome because of the https that says not a secured site. I had to shift to Firefox to access such websites.

8 years ago

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SEOClerks

Has SSL become an important ranking factor in 2017?

Has SSL become an important ranking factor in 2017?

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Lynne

vinaya

Corzhens

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