Do forums have the SEO advantage since Hummingbird update?

Beverly Level X³

December 21, 2013, 7:14 am

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Do forums have the SEO advantage since Hummingbird update?

Since the Hummingbird update, Google seems to be focusing more on something called, 'conversational search', where a search engine user will ask a question rather than entering a string of keywords into the search box. This happens most times when someone is using a smart phone. Search results are based on the question rather than just keywords.

When referring to the Hummingbird update, one site says:

“Conversational search” is one of the biggest examples Google gave. People, when speaking searches, may find it more useful to have a conversation.

“What’s the closest place to buy the iPhone 5s to my home?” A traditional search engine might focus on finding matches for words — finding a page that says “buy” and “iPhone 5s,” for example.

Hummingbird should better focus on the meaning behind the words. It may better understand the actual location of your home, if you've shared that with Google. It might understand that “place” means you want a brick-and-mortar store. It might get that “iPhone 5s” is a particular type of electronic device carried by certain stores. Knowing all these meanings may help Google go beyond just finding pages with matching words.

source: http://searchengineland.com/google-hummingbird-172816

Many forum threads are phrased as a question or contain questions which users answer. In this way, a forum or FAQ site might have the advantage since the Hummingbird update.

How are you tweaking your own site to adjust to this new 'conversational search' trend?

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Do forums have the SEO advantage since Hummingbird update?

Do forums have the SEO advantage since Hummingbird update?

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