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Does updating a Google Plus page regularly help to increase rankings?



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Does updating a Google Plus page regularly help to increase rankings?

Google Plus has become an important and helpful tool for many. Apart from being just another social media platform, it is also a great tool for SEO purposes. When you update a Google Plus page on a regular basis, will it help you to increase search ranking?

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TommyCarey
That's a good question. I have a few google plus pages for my websites (one for each site) and I don't update them very often but see a decent ranking increase just by having the page. Now I update them maybe once or twice a month, but that's not very much since I could be posting 100 times a day Does updating a Google Plus page regularly help to increase rankings?

I would think that google plus pages would be a good source of traffic from Google since it's their own platform and I'm sure the PR and on page optimization is up to their standards. You know, because they set the pages templates the way they want ;)

Google plus is also a good place to get some high quality traffic. Not too many people target Google plus because it couldn't compete with facebook when it was launched. But there are still tens of millions of people who use it every month. I've pulled a few good leads from Google plus when I was pretty active on there. I was doing more than just posting though, I was actually using as the social platform it wants to be lol. Do some research on who you're targeting and you can make a pretty good list to target.

Thanks,

Razzy



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MasterA
About two months ago, I create a Google Plus page for my website and updated it regularly after reading an article about it. Apparently, it helps increase your rankings if you link back to content from your website on your Google Plus page. I personally didn't see any increase in traffic but I did see some increase in rankings. However, at the same time I have also been doing some link building so I am not sure which one played a bigger role in the increase. I personally think it does play a role in increasing your SERP but it won’t do much by itself. However, using multiple combinations such as website optimization, Google Plus and backlink building will probably work well.



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Drake83
Isn't it a nofollow link? I'm pretty sure it shouldn't affect ranking at all, just like all social media links don't count. It does help get your link indexed faster and if people search for your unique brand and if your website is linked to your Google+ page, it will show the Google+ snippet on the right side search results.



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TommyCarey
It may be nofollow but you still need a good mix of nofollow and dofollow in your linking structure.

There are theories that nofollow social profiles still help in the rankings. It's similar to how a person goes to a news website, sees your logo, logs off but remembers your website because of the logo. Google most likely gives no follow social profiles and business pages a boost since you'll be managing them yourself or paying someone to do it.

Even though it may be nofollow, don't treat it like it's got a disease lol Does updating a Google Plus page regularly help to increase rankings?

Benefits of a Google Plus page:
  • It's easy to rank most Google Plus pages if you have the right content on them.
  • It may be nofollow, but it will help in the long run by bringing in traffic from the page itself.
  • It helps index your links whether they be blog posts, direct links to your website, press releases, etc.


Google plus has a lot of benefits that aren't seen right off the bat. Play around with your page and see what you come up with. I know I love my pages since they will sit there and age while sending me leads every month because I treat them like my own website and build backlinks to them in order to rank for the same keywords I'm getting my main site ranked for ;)


Thanks,

Razzy



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idealmike
I posted earlier in another faq about how I get more traffic from Google+ Communities than I do any other social networking site like it. They are pretty much my go-to place if I want to generate quick traffic to my new blog post or anything else I want to promote. Google+ Communities often have many thousands of users in them and they are of course, very related to your niche or business as well. So posting in them can help grow your business, generate clicks and sales or even subscribers for your newsletters which are super targeted.

Now as for whether updating your Google+ Page regularly can increase rankings then I would have to say yes to this. Firstly because by updating it, you are sending a signal to Google that there's new content at that location and as we all know, Google loves anything that updates regularly because then it can do what it does best, crawl, spider and index that new content. And because you are creating a backlink to your site from it each time as well. Those backlinks (posts) are indexed very fast by Google what with it being itself. I believe Google indexes and ranks them just like it would any webpage or twitter tweet for example.

So it's just one thing to take into consideration but only a very small part of your overall SEO strategy to gaining better SERP rankings with. It probably wouldn't make much difference if it was the only thing you did, but used as part of an overall SEO strategy then it can definitely be effective because it is a high authority site after all and does have a lot of perks to it too. With a Google+ Page people can join and follow it just like they can a Facebook Page. So each time you update it, those users/followers/fans of it see that update in their Google+ timeline and also receive an email notification for it if they haven't opted out of them. This would increase CTR and traffic to your site which would help to improve your ranking overtime if it was kept up so yes absolutely, updating your Google+ Page regularly can improve your ranking from that perspective.



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cmoneyspinner
My experience has been as follows:

At first, my activity at Google Plus, on both my profile and my pages was slow. Even though it was slow, I had no problem getting followers. My G+ network is 5 times bigger than my Facebook and I have been on Facebook much longer. Does that matter? Not really. Because lots of times people just add you to their circles and then they drop off the radar.

What I have noticed is that my G+ posts appear in search engine results (if I properly hashtag them). So if I want to use G+ to drive traffic to my blog or websites, it's probably a good idea to post on my profile and pages.

Also, using Google + Collections is helpful because you can better organize your posts. Early users of G+ can remember how hard it was to find their posts. The older the post, the harder it was to find. With the Collections, you can more easily retrieve your old or new posts. Another benefit is the people who follow your page are automatically added as followers of your collections. However, if people are not in your page circles but want to follow your specific collections they can. Example: My G+ foodie page has about 800 followers. I started a Pizza collection and it has over 40,000 followers.

Overall I think being an active Google Plus user will work out well for you if you learn how to “harness the power”. Though I can see all the really great things that can be done with a G+ page, I have yet to parlay that into getting more traffic to my websites and blogs which are monetized.

The Google+ Communities are good too. But when I tried to create and maintain my own community, I got spammed a lot. When I tried to post in certain communities, the moderators or the auto-spam bot would flag my posts. That was my initial experience. Lately, although I share my posts via the communities, I don't get much feedback from doing it. I like the Collections feature as opposed to the Communities because I'm fully in charge of what gets shared.



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vinaya
This is something I need to consider because I don't have any Google Plus pages. I do use Google+ and share my contents on my Google + once in a while. In my experience, Google + has two main benefits, provide your social signals and generate traffic. Social signals are important for search engine ranking. I did not know just by having a Google Plus Page, your rank will improve.



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Corzhens
It looks like I have to create a Google Plus account because this is the nth time that I have come across a discussion that Google Plus has many advantages (over the popular social media) in terms of SEO capability. I believe that Google is giving Google Plus an edge over other social media sites and it is doing so in a subtle way. With the updating of the contents I guess it is important because it can affect the rankings.



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