sureshjacob
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In the Google Keyword tool, what do quotation marks vs. brackets mean?
| Match | Count | SQL | Script |
| SELECT * FROM members_ledger WHERE ip = ? AND added>=unix_timestamp(NOW())-86400 | 1 | SELECT querystring, added
FROM members_ledger
WHERE
ip = ? AND added>=unix_timestamp(NOW())-86400 | /opt/clerks-staging/docroot/include/functions/includes/security.php 398 fetchMemberLedger() include_once() |
| SELECT * FROM `questions` as q JOIN categories_faq as c ON q.catid=c.CATID WHERE (q.status=1 OR (q.status=2 AND userid='') ) AND q.quesid='4780' | 1 | SELECT q.*, c.seo as CatSEO, c.name as CatName, c.parentid
FROM `questions` as q
JOIN categories_faq as c ON q.catid=c.CATID
WHERE (q.status=1 OR
(q.status=2 AND userid='')
)
AND q.quesid='4780' | /opt/clerks-staging/docroot/viewfaq.php 496 () () |
| SELECT * FROM seoclerks.members WHERE USERID='12794' | 1 | SELECT * FROM seoclerks.members WHERE USERID='12794' | /opt/clerks-staging/docroot/include/functions/includes/member.php 445 GetAllUserDetails() () |
| SELECT * FROM seoclerks.members WHERE USERID=12794 | 1 | SELECT googleplus_profile FROM seoclerks.members WHERE USERID=12794 | /opt/clerks-staging/docroot/include/functions/main.php 16914 GetGooglePlusProfileFromId() () |
| SELECT * FROM ratings_faq as r, seoclerks.members as m WHERE r.USERID=m.USERID AND r.upvote=1 AND r.PID=4780 LIMIT 5 | 1 | SELECT m.username FROM
ratings_faq as r,
seoclerks.members as m
WHERE r.USERID=m.USERID
AND r.upvote=1
AND r.PID=4780
LIMIT 5 | /opt/clerks-staging/docroot/include/functions/main.php 17159 GetVoters() () |
| SELECT * FROM answers a, seoclerks.members b WHERE a.quesid='4780' AND a.userid=b.USERID and b.status='1' AND a.status=1 ORDER BY a.combined_votes DESC, a.date_answered asc | 1 | SELECT a.answer, a.USERID, a.upvotes, a.downvotes, a.ansid, a.parentid, a.combined_votes, a.date_answered,
b.username, b.userlevel, b.profilepicture FROM answers a, seoclerks.members b
WHERE a.quesid='4780' AND a.userid=b.USERID and b.status='1' AND a.status=1
ORDER BY a.combined_votes DESC, a.date_answered asc | /opt/clerks-staging/docroot/viewfaq.php 1245 () () |
| SELECT * FROM ratings_faqanswers as r, seoclerks.members as m WHERE r.USERID=m.USERID AND r.upvote=1 AND r.PID=24220 LIMIT 5 | 1 | SELECT m.username FROM
ratings_faqanswers as r,
seoclerks.members as m
WHERE r.USERID=m.USERID
AND r.upvote=1
AND r.PID=24220
LIMIT 5 | /opt/clerks-staging/docroot/include/functions/main.php 17159 GetVoters() () |
| UPDATE questions SET total_views = total_views + 1 WHERE quesid='4780' | 1 | UPDATE questions SET total_views = total_views + 1 WHERE quesid='4780' | /opt/clerks-staging/docroot/include/functions/main.php 1765 update_Faqviewcount() () |
| SELECT * FROM questions WHERE quesid!='4780' AND status='1' AND (question like '%In Google Keyword tool, quotation marks vs. brackets mean?%' OR question like '%Google%' OR question like '%Keyword%' OR question like '%tool,%' OR question like '%quotation%' OR question like '%marks%' OR question like '%brackets%' OR question like '%mean?%') -- ORDER BY RAND() LIMIT 15 | 1 | SELECT quesid, question, seo, userid
FROM questions
WHERE quesid!='4780' AND status='1'
AND (question like '%In Google Keyword tool, quotation marks vs. brackets mean?%' OR question like '%Google%' OR question like '%Keyword%' OR question like '%tool,%' OR question like '%quotation%' OR question like '%marks%' OR question like '%brackets%' OR question like '%mean?%')
-- ORDER BY RAND()
LIMIT 15 | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() () |
| SELECT * FROM seoclerks.members WHERE USERID='1323' limit 1 | 1 | SELECT profilepicture FROM seoclerks.members WHERE USERID='1323' limit 1 | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() insert_get_member_profilepicture() |
| SELECT * FROM seoclerks.members WHERE USERID='1129' limit 1 | 1 | SELECT profilepicture FROM seoclerks.members WHERE USERID='1129' limit 1 | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() insert_get_member_profilepicture() |
| SELECT * FROM seoclerks.members WHERE USERID='318' limit 1 | 1 | SELECT profilepicture FROM seoclerks.members WHERE USERID='318' limit 1 | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() insert_get_member_profilepicture() |
| SELECT * FROM members_ledger WHERE script='/opt/clerks-staging/docroot/viewfaq.php' AND querystring LIKE '%id=4780%' AND added>=UNIX_TIMESTAMP(NOW())-1200 GROUP BY USERID | 1 | SELECT USERID, username FROM members_ledger
WHERE script='/opt/clerks-staging/docroot/viewfaq.php'
AND querystring LIKE '%id=4780%'
AND added>=UNIX_TIMESTAMP(NOW())-1200
GROUP BY USERID
| /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() () |
| SELECT * FROM categories | 1 | SELECT * FROM categories | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() parseRedundantQueriesCache() |
| select * from categories_software order by name asc | 1 | select * from categories_software order by name asc | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() insert_GetSoftwareCategories() |
| select * from categories_wanttobuy order by name asc | 1 | select * from categories_wanttobuy order by name asc | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() insert_get_wantcategories() |
| select * from categories_wanttotrade order by name asc | 1 | select * from categories_wanttotrade order by name asc | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() insert_get_tradecategories() |
| SELECT * FROM seoclerks.members WHERE USERID='4147.jpg' | 1 | SELECT profilepicture FROM seoclerks.members WHERE USERID='4147.jpg' | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() getUserProfileImage() |
| select * from categories_faq order by name asc | 1 | select * from categories_faq order by name asc | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() insert_GetFaqCategories() |
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luthove
Not only will the search engine search for the keyword(s) you’re using but also similar phrases and relevant variations. Broad match will include misspellings, plurals and synonyms.
Pros: You can drive significantly more traffic to your ads. You spend less time coming up with long-tail keywords.
Cons: Your traffic is less targeted and less likely to convert. Your keyword may not be strongly correlated to your ad or landing page, and that can hurt your Google Quality Score.
Next week we’ll talk about how you can use negative keywords to ensure your keywords are more targeted.
2. “Phrase match” keywords
Search engines only trigger ads when keywords in your phrase are matched. To create phrase match keywords, surround your keyword phrases in quotes.
Pros: Phrase match is more targeted than broad match, and more flexible than exact match.
Cons: It won’t drive the traffic that broad match does, but won’t be as targeted as exact. It’s a nice in-between way to use keywords.
3. [Exact match] keywords
Search engines only trigger ads when the exact phrase is matched. To create exact match keywords, surround your keyword phrases in brackets.
Pros: Extremely targeted traffic that is more likely to convert.
Cons: Will drive less traffic. To compensate, you’ll need a very comprehensive list of keywords.
Broad Match vs Phrase Match vs Exact Match
We’ve put together a table to help you understand when an exact match type triggers an ad. 1. Broad match keywords Not only will the search engine search for the keyword(s) you’re using but also similar phrases and relevant variations. Broad match will include misspellings, plurals and synonyms. Pros: You can drive significantly more traffic to your ads. You spend less time coming up with long-tail keywords. Cons: Your traffic is less targeted and less likely to convert. Your keyword may not be strongly correlated to your ad or landing page, and that can hurt your Google Quality Score. Next week we’ll talk about how you can use negative keywords to ensure your keywords are more targeted. 2. “Phrase match” keywords Search engines only trigger ads when keywords in your phrase are matched. To create phrase match keywords, surround your keyword phrases in quotes. Pros: Phrase match is more targeted than broad match, and more flexible than exact match. Cons: It won’t drive the traffic that broad match does, but won’t be as targeted as exact. It’s a nice in-between way to use keywords. 3. [Exact match] keywords Search engines only trigger ads when the exact phrase is matched. To create exact match keywords, surround your keyword phrases in brackets. Pros: Extremely targeted traffic that is more likely to convert. Cons: Will drive less traffic. To compensate, you’ll need a very comprehensive list of keywords. Broad Match vs Phrase Match vs Exact Match We’ve put together a table to help you understand when an exact match type triggers an ad.
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