Why you should publish great content to platforms like Medium and Quora

TommyCarey Level X³

November 25, 2019, 8:13 pm

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Why you should publish great content to platforms like Medium and Quora

Many people out there are trying to boost their websites to the top of the rankings for difficult keywords but most of them are failing at one thing. They aren't posting enough content around the internet on 3rd party platforms to boost their backlinks, authority, and traffic.

Sure, you might be posting content to your blog here and there but not many of us are going out of our way to publish 100% unique content on 3rd party platforms to boost our own websites. The few of us that are doing this are ranking better than most, pulling in traffic, branding their websites, and are going to be more successful over time than the ones who are not.

They're established and trusted
Websites like Medium.com and Quora.com are trusted by Google and that means you'll get value from posting to them. You won't get a ton of value if you're posting 1,000 things a day, so try to limit your time there when searching to place links, but you should definitely participate and funnel people to your website through discussions

Since they're trusted and have a high DA, you will notice your links from them are going to help you out even if you're not posting to something that is specifically related to your business or website. You will get a big boost from a general link, and anchored link, or an image link compared to a small-time niche-specific website where you did a guest post. Yes, you should still get those smaller niche related backlinks because you never know how big those sites will get, but you shouldn't avoid sites like Medium.com or Quora.com since they're not specific to your site.

You can get traffic from your posts
One of the best things I've noticed from these platforms is that you can get traffic directly from them if your posts do well. You can get thousands of views for your post, get a ton of clicks, and turn those people into customers. If they don't turn into customers you can then retarget them and try bringing them back by advertising coupons or discounts

You can brand yourself as an authority
I love these types of platforms because you can brand yourself as an authority over time. If someone asks a question and you give them an amazing answer, they will trust you and likely look for your responses on other questions. If they ask a second question, where you're giving the best response again, you've instantly branded yourself in their eyes as the authority and they will come directly to you for their needs. This is where you start to profit, even more, get more traffic, and possibly get some referrals from the person you've helped

They will diversify your backlink profile
Every website that is successful has a very diverse backlink profile. If you were to look them up using Ahrefs you would see links coming in from all over the place, even Medium.com, and Quora.com, and that's because people talk about them there. This generates links for them from all over the internet, some good and some bad, but for the most part, it will help them ou.

You don't want to turn down a good link even if it's not related to your website. A good backlink will always help you out, even if it's not niche-specific, so be sure to get your anchors ready when a good backlink placement pops up and gives you a chance to drop a link lol.

Final Thoughts,
I used to be a pretty active member on 3rd party platforms until I started bringing on team members to hunt down links like this. They could spend an entire day writing up content to place on Medium and answering questions on Quora and I wouldn't be the slightest bit angry. I know these types of links will always help out my website or a client's website, which is why I don't mind them building these for days on end, and I know my clients love all the traffic and sales as a result lol.

Thanks for reading

Tommy Carey
https://www.seoclerks.com/user/TommyCarey

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cmoneyspinner

I recognized the value of Medium years ago. I don't so much publish at Quora but I do realize that site is also respected. LinkedIn is another site where your content can be published.

6 years ago

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TommyCarey

Ahhh yes, I forgot about LinkedIn

Why you should publish great content to platforms like Medium and Quora

I remember when they launched their blog section a while back and only allowed select individuals to publish content. I was one of the lucky ones who got early access and published plenty of content

I didn't see much of a traffic stream coming from those posts, but I still dropped my links in the articles lol

One thing I noticed about Medium is that it needs to be more strict about the content that gets published. I've been coming across articles that are clearly spun garbage and they're going live and getting indexed. I write great content for all of my websites and I don't want to get any sort of penalty from good platforms after they let 1,000s of people each day post crap within their inner pages lol. If they don't change they will end up like ezinearticles.com and be penalized into obscurity lol.

6 years ago

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rehiga

This Tips Works on Pinterest too Right? I Hope So
Thank You, Mr. Tommy.

6 years ago

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TommyCarey

Yup!

I don't rely on Social Media platforms for SEO benefits but they do help by generating additional traffic and speed up the branding of your website

I'm actually writing up a discussion on how one can automate their social media branding by using a single App on their phone lol. It's easier than you would think

6 years ago

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vickyhudson

I completely agree with the points in this article. I prefer Medium for promotion. The key is to make sure you’re driving traffic from the Medium articles back to your website.

You can mention your website in bio or include a link to a lead magnet. Seek out articles written by popular authors in your area of expertise to post comments and interact with the readers. Make sure you’re adding value and sharing relevant ideas so you can get noticed by their audience (“hey, great post!” isn’t going to cut it.)

If the readers like your comments and click on your profile, they’ll then see your bio and all the posts you have published. Include links in your posts to drive traffic back to your website for readers to get in-depth information. If appropriate, add a call-to-action mentioning your lead magnet to convert Medium readers into email subscribers. You can track your ranking with the help of Sitechecker.

Optimize Your PostsMedium is “crowded.” Your headlines need to capture attention and pique the readers’ interest within seconds so they’d click through and read your article. Analyze the headlines of popular posts that perform well with your target audience to gain insights on how to write titles that’ll attract the right readers.

When you publish a post, you’ll have the opportunity to add tags to the article. Make sure to tag your posts strategically so your audience can discover your content.

6 years ago

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SEOClerks

Why you should publish great content to platforms like Medium and Quora

Why you should publish great content to platforms like Medium and Quora

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cmoneyspinner

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