TommyCarey
Level X3
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A lot of people understand that using sales urgency as a marketing tactic to increase sales works very well, but not many people do it right, and that's what this discussion is all about! If you're using urgency to boost sales, you're likely seeing a boost in immediate sales, but you might not be doing it right and that means you could be hurting your website's image.
Your urgency sales system could be working, but if you're just coming off as a spammy company, you're actually losing a lot more sales than you could be making. A good urgency sales system will increase your profits by 20%, but a great one can boost sales up by 50% and it's surprising there aren't many people doing it right beside the massive companies that aren't too worried about making every sale possible.
If you're using an urgency tactic to boost sales or want to use it, then please keep reading this discussion and I'll let you know what you should be doing.
Show some scarcity
A good urgency setup will always have some sort of scarcity, which means you only have XX amount of products or services for sale, and this will increase the likelihood of people purchasing because they don't want to lose out. People are afraid of losing something, so if you're showing that you have 4 of an item or service left, it will push them to purchase.
Now, if you're doing it the right way, you'll show a countdown timer along with a number that drops with every single purchase. So not only do people see they're going to miss out on the sale after 24 hours, but they see that there are only a few items or services left, and that will push them, even more, to purchase because they don't want to miss it.
Know what your customer actually needs
If you don't know what your customers really need from you, you're likely going to offer the wrong service or products for a limited time, and that means you won't profit as much as possible.
The easiest way to know what people really want from your website is to simply ask them! Just put up a form that says "What would you like to see on sale?" and list 4 or 5 items or services and see which gets the most votes. The item with the most votes will be the one getting purchased the most when it comes down to crunch time 
Show visitors some consequences
One of the biggest selling tricks is to tell or show someone what will happen without your product or service, and it's always a bad thing, which will entice those people to purchase from you. Showing them negative outcomes from people who haven't purchased from you will only make them want to purchase because they don't want the same outcome.
If you can do this right, you can sell anything to anyone, and they will be grateful they have your product or service because they dodged a bullet
In conclusion
Creating urgency through scarcity and a countdown timer that shows when someone will lose the sale will almost always increase your profits if you do it right. If you can follow the 3 points I talked about above here, you will be able to create the perfect urgency in order to see those 50% increase in sales, and you will be able to push that back into your company and make even more money
Remember to follow me!
https://www.seoclerks.com/user/TommyCarey
Thanks!
Tommy Carey
Tommy Careys "Art of Sale" lmao
hahahaha that's hilarious :D Tommy Careys "Art of Sale" lmao :D
Maybe I should compile all my methods, techniques, tips and tricks into an ebook and give it away to see what I can do in terms of lead generation haha :D
Yeah, the urgency thing can be hit or miss. The first time a person lands on your website they will likely think "I can get this product or service even after the timer hits 0 because there isn't a limited quantity, they just want me to buy now!" but when they actually see you're not offering it anymore they will trust your countdown timers and they will not miss a second product with a timer on it :D
Scarcity works the same way, people will think you have a lot of the products or services and you're just trying to boost your sales, but they will quickly notice you're the real deal when you don't offer it anymore when your numbers hit 0. They will start to trust you when you're not selling those products or services again because most companies just reset their timers and keep going, but you're legitimate with your scarcity :D
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A good urgency setup will always have some sort of scarcity, which means you only have XX amount of products or services for sale, and this will increase the likelihood of people purchasing because they don't want to lose out. People are afraid of losing something, so if you're showing that you have 4 of an item or service left, it will push them to purchase.Oddly enough, the sales I see often seem to be failing in this regard. I mean, If I miss their deal, I don't think I'm losing out cause they will simply put up what seems to be the same or similar sale. Has anyone else seen this phenomenon?
If you don't know what your customers really need from you, you're likely going to offer the wrong service or products for a limited time, and that means you won't profit as much as possible.Yeah, you certainly need to show scarcity of something they might actually want! However, though, if your some guy selling the same hosting plan a hundred other guys are, then what's so special? [quote]A good urgency setup will always have some sort of scarcity, which means you only have XX amount of products or services for sale, and this will increase the likelihood of people purchasing because they don't want to lose out. People are afraid of losing something, so if you're showing that you have 4 of an item or service left, it will push them to purchase.[/quote]Oddly enough, the sales I see often seem to be failing in this regard. I mean, If I miss their deal, I don't think I'm losing out cause they will simply put up what seems to be the same or similar sale. Has anyone else seen this phenomenon? [quote]If you don't know what your customers really need from you, you're likely going to offer the wrong service or products for a limited time, and that means you won't profit as much as possible. The easiest way to know what people really want from your website is to simply ask them! Just put up a form that says "What would you like to see on sale?" and list 4 or 5 items or services and see which gets the most votes. The item with the most votes will be the one getting purchased the most when it comes down to crunch time [img h=16 w=16]https://www.seoclerk.com/images/emoticon/emoticon-happy.png[/img][/quote]Yeah, you certainly need to show scarcity of something they might actually want! However, though, if your some guy selling the same hosting plan a hundred other guys are, then what's so special?
The easiest way to know what people really want from your website is to simply ask them! Just put up a form that says "What would you like to see on sale?" and list 4 or 5 items or services and see which gets the most votes. The item with the most votes will be the one getting purchased the most when it comes down to crunch time
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DenisP
Anyway, I definitely can say that I’ve fallen victim to sites using urgency tactics. The problem is that some of them messed up their image with me by blatantly lying. For example, recently I bought pants from a site that had a countdown timer for a sale. Well, shortly after the counter ended, it was reset. This happened time and time again on the same set of pants, and they lost my trust as a result. You know, I’ll never not be impressed with the amount of tactics that go into selling products and services. I mean, given just your posts which I’ve read on here, you could pretty much compile everything and get the sales version of Sun Tzu’s “Art of War.” Call it Tommy Carey’s “Art of Sale,” haha. Anyway, I definitely can say that I’ve fallen victim to sites using urgency tactics. The problem is that some of them messed up their image with me by blatantly lying. For example, recently I bought pants from a site that had a countdown timer for a sale. Well, shortly after the counter ended, it was [i]reset[/i]. This happened time and time again on the same set of pants, and they lost my trust as a result.
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