7 point social media checklist every marketer should follow

7 point social media checklist every marketer should follow

It's no mystery that over 90% of businesses out there are working on their own social media as part of their marketing campaign.  It's also no mystery that every entrepreneur is getting into social media as well.  But why are so many people getting into social media marketing and not focusing on other sectors that will also bring in sales?  Well that's because social media marketing gets you directly linked with the potential client and you're not just putting an ad in front of them which will likely get glanced over and never seen again. 

With social media marketing you can be in contact with a potential buyer the entire time they are thinking about buying, and not just posting an ad and hoping they decide to make a purchase.

There are a lot of social media platforms out there, and some are better than others depending on your target demographic.  LinkedIn is great for B2B while twitter is good for targeting the younger generations and Instagram is good if you're targeting a wide variety of age groups.  Facebook of course is good for all of the demographics since you can get super targeted if you want

Below I will go over my 7 point social media checklist every marketer should follow



1. Pick your main platform
This means that you should pick the social media platform that will get you the biggest return for your time, or money, invested into your social media marketing.  You don't want to pick twitter if you're trying to market to businesses, you would want to go with LinkedIn since the majority of people there are business owners or decision makers.  You wouldn't want to go with Pinterest if you were trying to target the younger generation because the majority of people there are over 25 years old according to most studies.

Of course you can pick any platform you're familiar with and be successful, but picking the one you like and not what your target market likes, will usually return in less profits and sales compared to the right platform.

If you're unsure of what platform to choose, you're always safe with Facebook.  You can set up some simple ads that are super targeted and you can usually bring in a few sales here and there with it


2. Don't work on every platform
Sure, you can set up all your platforms and post to them, but you can't treat them all like your primary platform because you will burn out pretty quickly.  I do urge you to set up your profiles on every platform you can just so you don't get your name or domain name stolen and have someone try to sell it to you later on down the road.  But you don't have to be posting to all of your platforms every day.

If you hired a social media manager then I would say they could manage every page for you on each social media platform, but if you're just starting out, this likely is not an option at the moment.

You can always interlink some of your accounts and have them cross post, but you can't usually do this with all of your social media accounts unless you're using something like hootsuite.

You can always have secondary platforms that you post to regularly, but you will always have that main one you go to when you want to get the news out about something you're selling or updating.


3. Always be networking
Have you ever heard the saying "Always be prospecting"?  Well that is basically the same thing you'll be doing.  You will always want to be networking on your main social media channels because you never know who will be your next paying client

LinkedIn and Facebook are great platforms for this.  LinkedIn is good because you can get in front of the actual business owner and pitch them a service or product while avoiding the dreaded gatekeeper assistant.  Facebook is good because you can request to join closed groups, and once accepted, you have access to plenty of people who are probably interested in what you're offering.  You can't spam though, you have to just post regularly and drop bread crumbs so people can get interested in you


4. Be an Influencer even if you're just starting out
People will always listen to someone who is an industry expert, so you will need to come off as one in order to be taken seriously.  You may not have the following of some of the big wigs in your niche, but you can fight toe to toe with them on social media because it lets even the little fish become great big whales

A few ways you can come off as an influencer:

1. When you're in a group, you can answer any questions with detailed answers.  This will make it seem as if you know everything within your niche and people will take you seriously.
2. Re-publishing your own content on platforms such as LinkedIn and Facebook so that people can see it. 
3. Commenting on the current influencers posts and showing that you know the same information and can go head to head with them if needed.

Doing one or all of these will get your name out there and show people that you know your industry very well.  People will begin to follow you for updates and more information down the road


5. Accumulate Social Proof
When it comes to people making a decision, they will usually check out social media or reviews in order to purchase a service or product.  It's the same with every niche online, you will need some positive words from random people in order to convince others to pay you.

Now this isn't so difficult because your customers will usually be pretty happy and leave you a review.  You can simply ask them to post something on Yelp, Facebook, LinkedIn, etc. in order for you to be seen in a better light by random people

With just a simple "I love this company.  They did such a great job!" is enough to turn a person who was on the fence into a lifetime customer. 


6. Professional Images
You won't want to open up MS paint and make the images you're going to be posting on your social media accounts.  If you want to be seen as a professional, you need professional images. 

Now I'm not saying that you need to hire a photographer for every single image you want to post.  I'm saying that you need to find a nice stock photo company like billionphotos.com and also get handy with Photoshop or something else that allows you to edit images.  Now I'm sure that's pretty intimidating to some people because the unknown is scary, but don't worry.  You can watch a few YouTube videos and get the basics of Photoshop down pat in order to edit anything you want   It should only take an hour or two to learn what you need to in order to merge or customize your images to be seen as a professional


7. Be active and consistent
No one will see you as a leader in your industry if you go inactive.  You need to stay on top of your posts and that means you need to publish something at least once a week.  Now you can go the hootsuite route and schedule dozens of posts to go out when you want them, but you're going to be slightly disconnected when it comes to posting.  You sometimes won't remember what you scheduled and you'll have to read it over before answering any questions that come in.

The more you're posting, the more likely you'll increase your audience.  This is because people will find you once or twice and follow you for more updates.  The more content you have going through your social media profiles, the more likely you'll increase your followers



In conclusion:
In today's world we all need social media marketing.  You could be a mom and pop shop selling baskets or a tech leader, you will always need social media in order to grow a presence online and there's no way around it lol.  Set up your accounts, figure out which ones are your primary and secondaries, then get to posting.  If one account isn't performing how you want it to, figure out if it's the platform or just your content and fix it.



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Thanks!

Razzy