TommyCarey
Level X3
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5 ways a small business can compete with it's giant competitors with SEO
When it comes to competition, you may have a pretty big uphill battle. Some of your competitors could be giant companies investing hundreds of thousands each year in their optimization, but you shouldn't worry too much about them. There are tricks of the SEO trade that will help you be a competitor no matter the niche, usually, so you can be at ease when it comes to your business.
Now not all niches are equal when it comes to SEO and rankings. Some niches will take longer to rank in while others you will be ranked in, what seems like, overnight. Knowing you competition is good and all, but knowing your plan of attack in order to overcome the giants is even better 
Below I'm going to cover 5 key points in your SEO campaign that you will need to focus on in order to take over your big competitors. You don't have to follow everything to the T, so just use these as a sort of guideline
1. Target a specific niche
When you specialize in a niche you can become the authority in said niche. If you're the authority in the niche then people will come to you and trust what you're saying instead of going to the big multi million corporations that have a wide net in order to take over multiple niches.
Since you're much smaller you can focus all of your attention on a specific niche and it's usually easier for you to take over if the market isn't already saturated. Now if you're trying to compete in the SEO niche with SEO strategies, it could take a long time to be seen as an authority lol I won't get started on all these Pop-Up gurus that are coming from Facebook, twitter, LinkedIn, etc. because it will just annoy me lol.
2. Target long-tailed keywords at first
If you're targeting long-tailed keywords you are going to usually rank higher in a shorter amount of time than if you were to target the short tailed keywords that everyone is trying to rank for. Long-tailed keywords usually will get you some traffic, not as much as the short keywords, but it's plenty of traffic in order to start getting recognized within you niche
3. Focus Local
When it comes to taking over and beating your big competition, you need to think local. If you're not trying to capitalize on your local traffic, you're just taking a step backward. Here are a few points in the local optimization you can think of. These don't always require you to do backlinks, but more of a marketing approach
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idealmike
They say that imitation is the most sincerest form of flattery. I don't know about that but imitation is the name of the game when it comes to success online. How many times do you see and hear people saying to copy others success to find it? And it's so true! While there are going to be hurdles to overcome and they will all have to be dealt with in your own way, according to the power you have available to you. By finding out how they overcome those hurdles and then repeating the same thing yourself, in theory, there's no real reason why you shouldn't be able to see the same success (as a small business owner) those big businesses do!
And when it comes to local content, there are many, many ways you can come up with that! I've started a series of post on WordClerks that talks about some of the ways you can come up with and create local content. One of them is Featuring Local or Regional Celebrities. Since usually every town/city or area has their own local celebs, and by writing about them you can not only improve your local rankings for that area/region, but also build some credibility through it too. But more than this, through content it's possible to outrank those big businesses (as a small business) and become bigger than them provided you can knock out enough content that is!
Cheers!
Mike. Very nice! One thing that you should keep in mind as a small business owner is that those large businesses were once small businesses too! They started off like you, from humble beginnings. And day by day they done things that helped their business to grow. To become as large as it is today. Even some of the biggest brands today started off as nothing but an ideal some guy had that he/she worked on. And by doing those small things, making small steps, baby steps if you will, that lead to what they are today. They would have done all of these things and more. And if that doesn't provide you with a working blueprint to succeed just as much as they have, I don't know what will! Lol :D They say that imitation is the most sincerest form of flattery. I don't know about that but imitation is the name of the game when it comes to success online. How many times do you see and hear people saying to copy others success to find it? And it's so true! While there are going to be hurdles to overcome and they will all have to be dealt with in your own way, according to the power you have available to you. By finding out how they overcome those hurdles and then repeating the same thing yourself, in theory, there's no real reason why you shouldn't be able to see the same success (as a small business owner) those big businesses do! And when it comes to local content, there are many, many ways you can come up with that! I've started a series of post on [b]WordClerks[/b] that talks about some of the ways you can come up with and create local content. One of them is [url=https://wordclerks.com/faq/185/Content-Generation-Idea-Featuring-Local-or-Regional-Celebrities]Featuring Local or Regional Celebrities[/url]. Since usually every town/city or area has their own local celebs, and by writing about them you can not only improve your local rankings for that area/region, but also build some credibility through it too. But more than this, through content it's possible to outrank those big businesses (as a small business) and become bigger than them provided you can knock out enough content that is! :D Cheers! Mike.
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