Cristian
Level X3
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Google Adwords just got another update. After the 2014 update where Adwords restricted people from eliminating close variations of certain keywords, it now evolved into something completely different and now advertisers can't eliminate certain keywords variations altogether.
In other words, Google is putting a bunch similar keywords that basically mean the same thing into the same pot.
For instance, you now can no longer exact match a certain user's search, in the past, if I wanted my ad to appear only for "party dress lady" that was possible, but eliminating exact match keywords my ad can now appear for "lady dress party" (words reworded) or whatever else Google thinks may the same as my main keyword.
This can create a lot of problems for advertisers who aren't in full control anymore. Personally, I would like to configure my ads to the smallest detail so I can make sure the vast majority of people that do click on my ad are indeed potential clients and I won't waste money on people that may not be interested from the start in what I have to offer.
Google knows this very well but I think this moves just proves time and time again that Google doesn't actually care and all they want is more money from the advertisers.
Have you read about Google Adwords latest changes? What do you think about all this?
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| SELECT * FROM categories_faq WHERE CATID='36' | 1 | SELECT CATID, seo, name, metatitle, h2header, metakeywords, metadescription, metaheader, parentid, image_name FROM categories_faq WHERE CATID='36' | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() GetCategorySeoFromType() |
| SELECT * FROM categories_faq WHERE CATID='30' | 1 | SELECT CATID, seo, name, metatitle, h2header, metakeywords, metadescription, metaheader, parentid, image_name FROM categories_faq WHERE CATID='30' | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() GetCategorySeoFromType() |
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b.username, b.userlevel, b.profilepicture FROM answers a, seoclerks.members b
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idealmike
And like most large Google changes whether in Adwords or Google Search, there is usually a down side and a plus side to it and it behooves you to find out those plus sides to it and capitalize on it. Example where Google isn't looking so much at the function words as the meaning and intent behind the users search itself. And Adwords is basically ignoring these function words and looking at the other instances of words which can reveal more about the intent or the meaning of the search for the user. Which sort of is the opposite of using exact match in the first place. But still, Google claims that advertisers could see a 3% rise in click through rate because of it.
And that's because Google Search is always evolving, learning, growing, to always be much more orientated for the people that search with it over the advertisers that advertise on it. Basically, the advertisers have to learn to adapt and that's how it can be in the world of advertising anyway. And they're a resourceful lot usually so will learn to live with it and should see some benefit from it too in fact. But that is yet to be seen lol.
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