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SEM [vs] SEO - How they are different.

  • TommyCarey Level X3
    • 5

    Write the reason you're deleting this FAQ

    SEM [vs] SEO - How they are different.

    I always get the question "What's the difference between SEO and SEM?" and even though they're similar, the descriptions and methods behind them are vastly different... If that makes sense SEM [vs] SEO - How they are different.


    I'll start off with SEO.
    SEO is Search Engine Optimization and it's the act of optimizing the pages on your website in order to increase your rankings within the search engines in order to pull in traffic from the search results. By gaining traffic from the search results of the search engines you are getting super targeted traffic that converts much higher than anything else. The only thing that converts as well as natural rankings within the search engines is paid rankings through adwords (Google advertising), Yahoo! and Bing advertising. This will put your ad at the top of the search results right near all the natural listings gained through SEO methods.

    Optimizing your pages consists of focusing on your titles, descriptions, header tags, alt tags and keyword density. You'll also have to avoid any black hat techniques like keyword stuffing, hidden text and doorway pages. These blackhat methods will not work anymore and will only hurt your website in a short amount of time.



    Now on to SEM
    SEM or Search Engine Marketing is the act of marketing in a way that you're building a brand as well as funneling in sales through ad slots and content posted around the web. Search engine marketing is wording your ads or pages in order to increase conversions. SEO can be involved with SEM because when you're building a brand through SEM you're actually doing some SEO at the same time. When you see someone posting a service thread on a forum they are marketing their website on a third party platform in order to build awareness and pull in sales. By doing this they are also doing some SEO by adding links to their sales threads so people, and search engines, can click through to their website.

    SEM also falls into banner advertising as well. Wording the text on your banners can increase your conversions ten fold if done right. If you do the proper marketing through text on your banners, you will build brand awareness and people will remember you SEM [vs] SEO - How they are different.



    Remember to follow me SEM [vs] SEO - How they are different.
    https://www.seoclerks.com/user/Razzy


    Thanks,

    Razzy

    #Seo #Sem #Onlinemarkeing #Searchengineop #Searchenginema #Marketing #Optimizaiton #Onpageoptimiza #Offpageoptimiz SEO
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    idealmike

    idealmike

    And don't forget SMO (Social Media Optimization) and SMM (Social Media Marketing). Although they are both basically the same thing, more or less. Where as SMO is the process of creating and building up your social media pages and profiles and reaching as many people as possible. SMM is basically doing the same sort of stuff but is more reach out to other social media sites and channel or even just very similar to doing SEO on a website which you build up through doing SEO and or SEM. All of these things are so inertly woven together where all of the different things, processes, methods or actions that make up each of them can all be pretty much categorized in the same way.

    But the keyword is optimization. And that can cover everything from the ideal when it first hits your head, to taking payment from your clients and customers. Because like any business, a website or social media profile, will always need to be optimized and streamlined so that payments can be made much faster and easier as time goes by and technology, including peoples habits change and evolve in time. SEM [vs] SEO - How they are different.
    9 years ago

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    Lynne

    Lynne

    Oh yes Mike, now we are looking at a bit of a spider web with all these different aspects being so intertwined.

    This reminds me of a discussion a while back, I think it was to do with what you call yourself, an SEO freelancer? And exactly what that covers.

    There are so many different aspects to SEO and I am starting to really enjoy understanding the little differences.
    9 years ago

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    Lynne

    Lynne

    Thanks for explaining the differences here. Would you say the that off page SEO falls into SEM as well as SEO?

    The way you have explained it is that SEO more refers to the methods you implement on your own website, so it would be the on page SEO?

    I am starting to love this online marketing journey, it is so interesting and there are so many things you can do to get yourself ranked and gain traffic that are absolutely free. It is amazing how much I have learned in the last few years. I spent a lot of money, on all the wrong things the way I see it.

    I should have been focusing on spending my money on SEO packages that would juice up my rankings as opposed to throwing money into the big black hole of PPC compaigns with Adwords. I also see that I could have spent a lot less money than I did...but I prefer spending my money on things that will benefit my website for many years to come instead of just getting a few hits today!
    9 years ago

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    Cristian

    Cristian

    I believe both SEM and SEO are becoming more and more part of the same thing, you can't really have that without the other. Like you now can't have SEO without UIX.
    9 years ago

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    Corzhens

    Corzhens

    The main difference that I see based on your explanation is that you can do SEO work on your site without spending anything except for the time and effort while with SEM you have to pay the search engine for advertising your business. I have been seeing popular products that are advertised when I do a search so maybe that type of marketing is effective because those products have tv commercials already but they are still availing of the SEM.
    7 years ago

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