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I recently published a new topic: "?What is the difference between SERP and PageRank?"
And I would love to keep going in the lines of that, so this will be a question about SERP and PageRank, and which of those things are the most important.. - SERP or PageRank?
I've seen people selling blog posts and these sort of things and higher PR usually means that they'll charge you more money for it. A person who have a PR 2 site will charge less than a person who owns a PR 9 site. - Right?
That being said, I've also read that SERP is in fact much more important than PR. And they usually explain it like this:
You could have a PR3 site that hardly shows up for important keyword searches making it pretty useless because people won´t find it, and you could have a PR0 ranking on the first page of the search engines for keywords that bring in traffic, making it much
more valuable.

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TommyCarey
And since page rank isn't really a factor in the rankings anymore, I'd rather have high SERPs
Page rank use to be what everyone was chasing because the higher the page rank, the easier it was to rank for keywords in a short amount of time. I know people who had PR 6's and PR 7's and would put up a brand new article and it would be ranked in the top 10 for a low to medium competition keyword in less than 48 hours. They literally did no off page optimization and the article would be ranked and bringing in traffic
I myself use to chase the mythical PR 10 links to increase my rankings, but they are extremely rare and even if you could get a link of that quality, it was most likely a nofollow link providing absolutely no value to your rankings. I think my highest PR was 6 and it was pretty great. But with Google now not prioritizing websites with high PR, no one is really going after those links.
People still sell high PR links because there are still loads of buyers. But if all of their buyers found out that the links don't do as much as they did a year ago, the buyers are going to be extremely pissed off that they're dropping $100+ on a single link when it's value may be the same as a link they could post themselves on a blog with a lower PR but a higher authority
Buying links from sellers who claim they have High PR pages is risky sometimes because they oversell due to the fact that the profit potential is too great and they get greedy. Some of these sellers will sell 100's of these links and eventually ruin their own websites because of it. But they don't really care because they just made $10,000 on a website that they set up 6 months ago and paid a couple hundred bucks on content
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