Cristian
Level X3
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Now that we've talked about what Google Possum update is all about let's focus on the actual effects Possum had over local rankings after the initial implementation in September 2016.
The update changed Google maps and the way websites rank as local businesses this is the reason no one is making a fuss over this update. But I think this is hugely relevant and I'll let you know why:
Because most studies out there say that Google Possum had changed the results for at least 60% of the total local based keywords out there, take a look at this chart below:
This is what I consider massive changes that happened over night!
For the ones of us that have websites ranking for local groups, it is vital to stay on top of these updates and figure out the ranking signals to outrun our competitors in the SEO game.
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| Match | Count | SQL | Script |
| SELECT * FROM `questions` as q JOIN categories_faq as c ON q.catid=c.CATID WHERE (q.status=1 OR (q.status=2 AND userid='') ) AND q.quesid='20315' | 1 | SELECT q.*, c.seo as CatSEO, c.name as CatName, c.parentid
FROM `questions` as q
JOIN categories_faq as c ON q.catid=c.CATID
WHERE (q.status=1 OR
(q.status=2 AND userid='')
)
AND q.quesid='20315' | /opt/clerks-staging/docroot/viewfaq.php 496 () () |
| SELECT * FROM seoclerks.members WHERE USERID='134' | 1 | SELECT * FROM seoclerks.members WHERE USERID='134' | /opt/clerks-staging/docroot/include/functions/includes/member.php 445 GetAllUserDetails() () |
| SELECT * FROM seoclerks.members WHERE USERID=134 | 1 | SELECT googleplus_profile FROM seoclerks.members WHERE USERID=134 | /opt/clerks-staging/docroot/include/functions/main.php 16914 GetGooglePlusProfileFromId() () |
| SELECT * FROM ratings_faq as r, seoclerks.members as m WHERE r.USERID=m.USERID AND r.upvote=1 AND r.PID=20315 LIMIT 5 | 1 | SELECT m.username FROM
ratings_faq as r,
seoclerks.members as m
WHERE r.USERID=m.USERID
AND r.upvote=1
AND r.PID=20315
LIMIT 5 | /opt/clerks-staging/docroot/include/functions/main.php 17159 GetVoters() () |
| SELECT * FROM answers a, seoclerks.members b WHERE a.quesid='20315' AND a.userid=b.USERID and b.status='1' AND a.status=1 ORDER BY a.combined_votes DESC, a.date_answered asc | 1 | SELECT a.answer, a.USERID, a.upvotes, a.downvotes, a.ansid, a.parentid, a.combined_votes, a.date_answered,
b.username, b.userlevel, b.profilepicture FROM answers a, seoclerks.members b
WHERE a.quesid='20315' AND a.userid=b.USERID and b.status='1' AND a.status=1
ORDER BY a.combined_votes DESC, a.date_answered asc | /opt/clerks-staging/docroot/viewfaq.php 1245 () () |
| SELECT * FROM ratings_faqanswers as r, seoclerks.members as m WHERE r.USERID=m.USERID AND r.upvote=1 AND r.PID=110652 LIMIT 5 | 1 | SELECT m.username FROM
ratings_faqanswers as r,
seoclerks.members as m
WHERE r.USERID=m.USERID
AND r.upvote=1
AND r.PID=110652
LIMIT 5 | /opt/clerks-staging/docroot/include/functions/main.php 17159 GetVoters() () |
| SELECT * FROM ratings_faqanswers as r, seoclerks.members as m WHERE r.USERID=m.USERID AND r.upvote=1 AND r.PID=110688 LIMIT 5 | 1 | SELECT m.username FROM
ratings_faqanswers as r,
seoclerks.members as m
WHERE r.USERID=m.USERID
AND r.upvote=1
AND r.PID=110688
LIMIT 5 | /opt/clerks-staging/docroot/include/functions/main.php 17159 GetVoters() () |
| SELECT * FROM ratings_faqanswers as r, seoclerks.members as m WHERE r.USERID=m.USERID AND r.upvote=1 AND r.PID=168401 LIMIT 5 | 1 | SELECT m.username FROM
ratings_faqanswers as r,
seoclerks.members as m
WHERE r.USERID=m.USERID
AND r.upvote=1
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LIMIT 5 | /opt/clerks-staging/docroot/include/functions/main.php 17159 GetVoters() () |
| UPDATE questions SET total_views = total_views + 1 WHERE quesid='20315' | 1 | UPDATE questions SET total_views = total_views + 1 WHERE quesid='20315' | /opt/clerks-staging/docroot/include/functions/main.php 1765 update_Faqviewcount() () |
| SELECT * FROM questions WHERE quesid!='20315' AND status='1' AND (question like '%Local search engine results pages changed Google Possum Update%' OR question like '%Local%' OR question like '%search%' OR question like '%engine%' OR question like '%results%' OR question like '%pages%' OR question like '%changed%' OR question like '%Google%' OR question like '%Possum%' OR question like '%Update%') -- ORDER BY RAND() LIMIT 15 | 1 | SELECT quesid, question, seo, userid
FROM questions
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-- ORDER BY RAND()
LIMIT 15 | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() () |
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| SELECT * FROM seoclerks.members WHERE USERID='1129' limit 1 | 1 | SELECT profilepicture FROM seoclerks.members WHERE USERID='1129' limit 1 | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() insert_get_member_profilepicture() |
| SELECT * FROM seoclerks.members WHERE USERID='318' limit 1 | 1 | SELECT profilepicture FROM seoclerks.members WHERE USERID='318' limit 1 | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() insert_get_member_profilepicture() |
| SELECT * FROM members_ledger WHERE script='/opt/clerks-staging/docroot/viewfaq.php' AND querystring LIKE '%id=20315%' AND added>=UNIX_TIMESTAMP(NOW())-1200 GROUP BY USERID | 1 | SELECT USERID, username FROM members_ledger
WHERE script='/opt/clerks-staging/docroot/viewfaq.php'
AND querystring LIKE '%id=20315%'
AND added>=UNIX_TIMESTAMP(NOW())-1200
GROUP BY USERID
| /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() () |
| SELECT * FROM categories | 1 | SELECT * FROM categories | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() parseRedundantQueriesCache() |
| select * from categories_software order by name asc | 1 | select * from categories_software order by name asc | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() insert_GetSoftwareCategories() |
| select * from categories_wanttobuy order by name asc | 1 | select * from categories_wanttobuy order by name asc | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() insert_get_wantcategories() |
| select * from categories_wanttotrade order by name asc | 1 | select * from categories_wanttotrade order by name asc | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() insert_get_tradecategories() |
| SELECT * FROM seoclerks.members WHERE USERID='2951.jpg' | 1 | SELECT profilepicture FROM seoclerks.members WHERE USERID='2951.jpg' | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() getUserProfileImage() |
| SELECT * FROM seoclerks.members WHERE USERID='306632.jpg' | 1 | SELECT profilepicture FROM seoclerks.members WHERE USERID='306632.jpg' | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() getUserProfileImage() |
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| select * from categories_faq order by name asc | 1 | select * from categories_faq order by name asc | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() insert_GetFaqCategories() |
| count(*) | sql1 | error_msg |
|---|
| Load | Count | SQL | Max | Min |
| 0.345360 | 2 | SELECT COUNT(A.wantid) AS total FROM wanttobuy as A, categories_wanttobuy B, seoclerks.members C WHERE A.active = 1 AND A.category = B.CATID AND A.USERID = C.USERID | 0.173439 | 0.171921 |
Everett
It appears that whatever algorithm Google used for the possum update seems to be operating pretty good. The local listings around here seem to be improved. For instance, before if I was to search for "Seafood restaurant" I'll get businesses that weren't really seafood places in the higher positions, but it seems that legit seafood restaurants are ranking higher now. So this update is geared towards local business listings that use Google maps. I read some articles that suggested that some sites that are out of city limits were ranking higher for keywords that were out of their city limit. Some websites that were in the city were not ranking as high as those that are within city limits. A lot of websites that were listed in the top position are now listed in the bottom, and some that are in the bottom are now in the top positions. Some positions stayed the same too. This is a confusing update for me.. It appears that whatever algorithm Google used for the possum update seems to be operating pretty good. The local listings around here seem to be improved. For instance, before if I was to search for "Seafood restaurant" I'll get businesses that weren't really seafood places in the higher positions, but it seems that legit seafood restaurants are ranking higher now.
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