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I just realized that in the past we talked a lot about Google Penguin and RankBrain updates but we never quite talked about Google Possum Update.
What is Google Possum Update?
It was a big Google update that happened in September this year that targeted local search engine results pages. Have you ever noticed the three-pack results in Google? It looks like this:

Well, in essence, they had diversified these results and took spammy websites out of the picture which is a good thing because honest websites got better ranks.
After this update some of my websites I'm managing had stopped showing in Google three pack and the reason was because they didn't target exact cities in their My Business titles and didn't have the right categories, after some small changes I've witnessed them rank again.
What signals kind of ranking signals does Google Possum use?
If you want to rank for local based keywords make sure you have your exact address in your my Business account, Google will check that but also your link relationship with other sites, this is why local directories and businesses listing websites can help you a lot now, including getting links from local blogs and other businesses in your area.
The actual location of the user doing the search also matters, keep that in mind, local results will vary depending on where the user is located.
Have you heard about Google Possum? Is your business dependent on local search results?
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this is why local directories and businesses listing websites can help you a lot now, including getting links from local blogs and other businesses in your area
Are you sure you want to delete this post?
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| Match | Count | SQL | Script |
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FROM `questions` as q
JOIN categories_faq as c ON q.catid=c.CATID
WHERE (q.status=1 OR
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)
AND q.quesid='20314' | /opt/clerks-staging/docroot/viewfaq.php 496 () () |
| SELECT * FROM seoclerks.members WHERE USERID='134' | 1 | SELECT * FROM seoclerks.members WHERE USERID='134' | /opt/clerks-staging/docroot/include/functions/includes/member.php 445 GetAllUserDetails() () |
| SELECT * FROM categories_faq WHERE CATID='36' | 1 | SELECT CATID, seo, name, metatitle, h2header, metakeywords, metadescription, metaheader, parentid, image_name FROM categories_faq WHERE CATID='36' | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() GetCategorySeoFromType() |
| SELECT * FROM categories_faq WHERE CATID='30' | 1 | SELECT CATID, seo, name, metatitle, h2header, metakeywords, metadescription, metaheader, parentid, image_name FROM categories_faq WHERE CATID='30' | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() GetCategorySeoFromType() |
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AND r.PID=20314
LIMIT 5 | /opt/clerks-staging/docroot/include/functions/main.php 17159 GetVoters() () |
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b.username, b.userlevel, b.profilepicture FROM answers a, seoclerks.members b
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seoclerks.members as m
WHERE r.USERID=m.USERID
AND r.upvote=1
AND r.PID=110653
LIMIT 5 | /opt/clerks-staging/docroot/include/functions/main.php 17159 GetVoters() () |
| SELECT * FROM ratings_faqanswers as r, seoclerks.members as m WHERE r.USERID=m.USERID AND r.upvote=1 AND r.PID=110660 LIMIT 5 | 1 | SELECT m.username FROM
ratings_faqanswers as r,
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WHERE r.USERID=m.USERID
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LIMIT 5 | /opt/clerks-staging/docroot/include/functions/main.php 17159 GetVoters() () |
| SELECT * FROM ratings_faqanswers as r, seoclerks.members as m WHERE r.USERID=m.USERID AND r.upvote=1 AND r.PID=110687 LIMIT 5 | 1 | SELECT m.username FROM
ratings_faqanswers as r,
seoclerks.members as m
WHERE r.USERID=m.USERID
AND r.upvote=1
AND r.PID=110687
LIMIT 5 | /opt/clerks-staging/docroot/include/functions/main.php 17159 GetVoters() () |
| SELECT * FROM ratings_faqanswers as r, seoclerks.members as m WHERE r.USERID=m.USERID AND r.upvote=1 AND r.PID=110750 LIMIT 5 | 1 | SELECT m.username FROM
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WHERE r.USERID=m.USERID
AND r.upvote=1
AND r.PID=110750
LIMIT 5 | /opt/clerks-staging/docroot/include/functions/main.php 17159 GetVoters() () |
| SELECT * FROM ratings_faqanswers as r, seoclerks.members as m WHERE r.USERID=m.USERID AND r.upvote=1 AND r.PID=168291 LIMIT 5 | 1 | SELECT m.username FROM
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LIMIT 5 | /opt/clerks-staging/docroot/include/functions/main.php 17159 GetVoters() () |
| UPDATE questions SET total_views = total_views + 1 WHERE quesid='20314' | 1 | UPDATE questions SET total_views = total_views + 1 WHERE quesid='20314' | /opt/clerks-staging/docroot/include/functions/main.php 1765 update_Faqviewcount() () |
| SELECT * FROM questions WHERE quesid!='20314' AND status='1' AND (question like '% Google Possum Update - Explanation %' OR question like '%Google%' OR question like '%Possum%' OR question like '%Update%' OR question like '%Explanation%') -- ORDER BY RAND() LIMIT 15 | 1 | SELECT quesid, question, seo, userid
FROM questions
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LIMIT 15 | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() () |
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| SELECT * FROM seoclerks.members WHERE USERID='707' limit 1 | 1 | SELECT profilepicture FROM seoclerks.members WHERE USERID='707' limit 1 | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() insert_get_member_profilepicture() |
| SELECT * FROM seoclerks.members WHERE USERID='1129' limit 1 | 1 | SELECT profilepicture FROM seoclerks.members WHERE USERID='1129' limit 1 | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() insert_get_member_profilepicture() |
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WHERE script='/opt/clerks-staging/docroot/viewfaq.php'
AND querystring LIKE '%id=20314%'
AND added>=UNIX_TIMESTAMP(NOW())-1200
GROUP BY USERID
| /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() () |
| SELECT * FROM categories | 1 | SELECT * FROM categories | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() parseRedundantQueriesCache() |
| select * from categories_software order by name asc | 1 | select * from categories_software order by name asc | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() insert_GetSoftwareCategories() |
| select * from categories_wanttobuy order by name asc | 1 | select * from categories_wanttobuy order by name asc | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() insert_get_wantcategories() |
| select * from categories_wanttotrade order by name asc | 1 | select * from categories_wanttotrade order by name asc | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() insert_get_tradecategories() |
| SELECT * FROM seoclerks.members WHERE USERID='2951.jpg' | 1 | SELECT profilepicture FROM seoclerks.members WHERE USERID='2951.jpg' | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() getUserProfileImage() |
| SELECT * FROM seoclerks.members WHERE USERID='139192.png' | 1 | SELECT profilepicture FROM seoclerks.members WHERE USERID='139192.png' | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() getUserProfileImage() |
| SELECT * FROM seoclerks.members WHERE USERID='306632.jpg' | 1 | SELECT profilepicture FROM seoclerks.members WHERE USERID='306632.jpg' | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() getUserProfileImage() |
| SELECT * FROM seoclerks.members WHERE USERID='272.jpg' | 1 | SELECT profilepicture FROM seoclerks.members WHERE USERID='272.jpg' | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() getUserProfileImage() |
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| select * from categories_faq order by name asc | 1 | select * from categories_faq order by name asc | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() insert_GetFaqCategories() |
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Everett
I keep reading about how some website's position drastically changed, some stayed the same, and some dropped a lot. The relevancy in regards to businesses around me are now pretty accurate. It was harder in the summer to find actual businesses for my search keywords, but it seems now, that after the update, it is much more accurate than it was during the summer. I have heard about Google Possum, although my 'business' or website isn't local it's international I have no issue with the update. My website isn't even in Google Maps because it doesn't have a local address. However, if I were to grow the website, and rent out an office space then I will most likely want it to be in Google maps. I keep reading about how some website's position drastically changed, some stayed the same, and some dropped a lot. The relevancy in regards to businesses around me are now pretty accurate. It was harder in the summer to find actual businesses for my search keywords, but it seems now, that after the update, it is much more accurate than it was during the summer.
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