Lynne
Level 1
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I have never done any A/B testing before and once again it comes up in a post that Cristian wrote about tips and tricks for a new online store.
Its been on my to do list and I always mean to get to it but I never do.. maybe because I am doing fine with my websites and there is always something I need to do.
But maybe there is something that will smack me in the face when I conduct A/B testing.
So my question is what are all the areas of my website I would conduct A/B testing on and how exactly do I go about it? Any tips would be appreciated.
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No no, it's not that hard, furthermore that was just an example of A/B testing. It doesn't mean that you need to create always two versions of things that you want to test and publish them in the same time. For example, you can test two things from one website but with different period of time. Or you can test them all in the same time, but I'm not sure as that it will confuse your visitors..:D
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I need nice simple ways to test things. Don't forget I'm blonde. Nice and easy stuff for me please!
I also get easily confused :) I need nice simple ways to test things. Don't forget I'm blonde. Nice and easy stuff for me please!
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Jkeyz2 the way I understand A/B testing is that you create different ads/ messages etc for one offer and then you test to see which ones have the highest conversion rates so that you don't waste your time with campaigns that don't convert. I haven't really gotten into this yet and I know I need to so I was just looking for some suggestions and feedback :)
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A/B testing can be applied to many things in life. Both for the things you work on online, your own website, the ads you have for your site. Even for things in life! But it works best for things you do online, such as ads. Basically it's just about creating two ads for the same purpose, but using different words within each ad. Then seeing which ad performs the best. You can also do A/B/C testing too. Where you are testing up to three different ads and then again, seeing which of the which performs the best for you. That's pretty much all there is to it.
Sometimes A/B testing can be applied in life as well. In the things you do or say to people. Take your kids for example. Sometimes they do or say or want something, and you can give them either one of two responses. Or one of three responses. Either yes, no or wait. You can try saying yes straight away and seeing the results. Or you can say no straight away and see. Or you can say wait and see what happens. This is a good way to test your kids patience and the like to see just how good they are at being patient and waiting on something.
And the same can be applied in your professional life as well. Such as when delivering an order to someone. I've experimented with many different ways of delivering orders to people. Both with short replies and long ones. What I've found works best is the long one. Short replies make people think you're fobbing them off and not being clear about your delivery. Where as long replies when delivering lets them see that you've put a lo of emphasis and work into trying to deliver the best possible service you can.
But mostly it's for testing advertising campaigns of some sort such as those campaigns you have with AdWords for example. :)
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Thanks Cristian! In fact I just realized now while I was writing the post about how I created and sold my eBook that I am sort of doing A/B testing on my subscribe forms in a way.
I created 3 different subscribe forms. A pop up, a side bar subscribe form and one to embed into a blog post. I have been checking those out and looking at them to see which is better.
I will try and implement some more A/B testing on my website :)
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TommyCarey
Now there is also another thing you have to split test and that's your landing pages. Some pages might convert better than others so what you'll need to do is set them both up and run the same ad campaigns to both. Filter out the worst ads down to 1, 2 or 3 of the best performers. The campaigns will usually have similar ads perform the best, usually it's not 6 different ones topping the charts out of all 20 lol. After you get down to the top 3 ads for each landing page, you'll be able to easily figure out which landing page is better for conversions because it will be the one making you more money
Split testing can get pretty extensive with all the ads and landing pages, but in the end it will pull in a load of more sales. And we all like more money
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