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Google Youtube Trueview for Action Ads



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Google Youtube Trueview for Action Ads

I have just come across this Google Youtube Trueview for action ads that was introduced yesterday by Google Adwords.

This is basically a call to action that you can display at the base of your video during and after your video.

I have yet to play around with this myself but I think that this is going to be a really nifty way to increase conversions with Google Adwords on Youtube.

I like the look of it and I am looking forward to seeing how this works for me and how I can incorporate this into my video marketing strategies!

Google Youtube Trueview for Action Ads

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TommyCarey
This seems pretty awesome and it looks like the adwords team is starting to help out its advertisers instead of just taking their money and saying "Well, we're not sure why your ad has a horrible click through rate. You might want to look it over a bit more.... ***Google now counts their money*** " lol Google Youtube Trueview for Action Ads

I always skip the ads when possible because I don't want to wait for a call to action button to pop up. I don't think I would have clicked through to the website after the video was done either way, but now I may be more inclined to do so since I like to learn stuff and I'm a sucker for the "Learn More" buttons lol Google Youtube Trueview for Action Ads

It's also pretty awesome that it shows your URL on the video now. I don't think it did in the past and that sucked because people sometimes will see the ad URL and type it into their browser to see what the website is about. This helps you out by saving you some cash since they aren't actually clicking on your ad Google Youtube Trueview for Action Ads And we all like saving money, right?



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Lynne
I agree with you totally there Razzy. I think it looks so much nicer too and much more clickable in my opinion. I also very rarely click through from Youtube at this moment but I like you, think I might click on one of these call to actions.



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procoder
I haven't seen youtube ads for a long time because I'm using adblocker, but TrueView seems to be very interesting, and as Razzy said TrueViews will save your money, because I'm that person who never click on ads, specially ads on youtube. If I see an ads that interest me , then I still prefer to google that, or to visit them directly via the website url.

Now I'm not going to disable my adblocker because I'm ok with it, maybe I'll do it for some mins just to try the TrueViews lol.



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Lynne
Cool Procoder! Let me know what you think Google Youtube Trueview for Action Ads



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Everett
Well, it seems to be more engaging than their previous advertisements. I wonder what Youtubers will think of this, and the fact that Youtube is aggressively acting on their "Advertiser-friendly content guidelines". Perhaps it means a new Youtube experience for both viewers and Youtubers a like?



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Lynne
I hope so! I am looking forward to seeing what the effect is with this.



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idealmike
Wait more ads? Ads ads ads! That's all it is and is about today! Will we ever get to live in an era where there is no advertising at all? I don't think there ever will be. Will there? How nice would that be though? To use an Internet where you aren't constantly bombarded by ads! But it will never be. Even in real life you are constantly bombarded by ads. Ads on the way to work on billboards. Ads on the radio. Get home and see ads on the TV. Check your emails and social networking sites and see ads everywhere. Browse some site for something you might want to buy and you'll see ads in the sidebar. Ads everywhere. Everywhere you look!

Google Youtube Trueview for Action Ads

That said, if you're an advertiser, this is probably what you want. For your ads to be seen everywhere in as many ways as possible. These true view ads by YouTube are looking a little less intrusive than before and a simple change of words can make all the difference. So instead of saying "Click here now" it's a little more encouraging by saying "Learn more". But it's still an ad at the end of the day.

If you do make full use of it, do let us know how it's gone for you and how you fared from using them!

I may look into using them myself. Google Youtube Trueview for Action Ads



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Lynne
Well Mike you nailed it there. I don't want to be bombarded by ads all the time, I want people to stop texting my phone and emailing me and cold calling me. I want to stop seeing ads on TV and online. I am so tired of ads...

Except for my ads of course, those must stay and be seen by everyone LOL



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Cristian
Are you sure these ads are ads are displayed at the base of the video? Because for a couple of days now, I'm noticing ads right in the middle of a youtube video, the actual length doesn't seem to matter much, after a couple of minutes a couple of seconds ad appears and I have to click skip.

To be honest, I find them very intrusive, I can understand placing ads at the begging on the video, at the bottom of the video, at the end of the video, but not right in the middle of the video!

I feel like I'm watching TV! And I haven't watched TV for a lot of time now. I'm seriously considering installing an ad blocker on my personal laptop, even though I dismissed the idea because I work in a niche were seeing ads and paying attention how and where the ads are placed is very important and I can learn a lot.



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