3 Tips to Lower your Bounce Rate

Lynne Level 1

September 8, 2016, 11:35 am

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3 Tips to Lower your Bounce Rate

Increase Readability

There was a great discussion about getting people to read your content recently, so check it out.

Having content that is unreadable is a bounce rate killer for sure, make sure that when someone arrives on your website that they can read your content easily.

Website Speed

If your website is slow to load nobody will want to hang around, and they certainly won't want to click through to other content if they even wait around long enough for your first post to load!

So make your website load faster!

Internal Linking

Make sure that you include lots of internal links on your website, make sure that they are relevant and that people will want to click through.
try and encourage your readers to stay on your website for as long as possible and read as many pages as possible.

The lower your bounce rate is the more interested a reader is in your content and the more useful your content is the more likely you are to get a lead or to make a sale.

In addition to this a high bounce rate could have a negative effect on your SEO!

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Cristian

Hey Lynne, I'm glad you took my topic and developed it further, I may add that high bounce rate will not only have a negative impact for you SEO but low bounce rate that goes hand in hand with high organic CTR will actually increase your rank on targeted keywords without the need to backlinks!

The Rank Brain update really evolved this idea further and it really means a great deal to SEOs to increase their ranks only by having good title tags, perfect meta description and high quality overall content, from my perspective Google takes things to another perspective, learning from the users interactions with your websites and ranking you accordantly.

10 years ago

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Lynne

Yes for sure. I am particularly interested in bounce rate and website speed right now because my one website is being killed by it being so slow which I have brought up in other discussions and my bounce rate is so high which is hardly surprising. It's my website and I don't even want to wait for another page to load.

I am busy having a freelancer here investigate because I am clueless as to what the problem could be.

10 years ago

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idealmike

Thanks Lynne. It's always good to hear this again from a different perspective! Indeed readability is essential. Nobody wants to read large chunks of text where they can easily get lost where they was reading up to. But keeping it short and sweet is so much better.

I'm not saying make your content shorter. But rather, the paragraphs that you use. Paragraphs should be between 2-4 sentences long depending on how long the sentences are and should be roughly 2-4 lines thick as well. Any more than this and people start skimming!

And of course, website speed plays a vital role as well. Especially these days more than ever before. It's not the be all and end all to all your on-page SEO optimization. But it is part of what makes up good on-page SEO and UX too. That's what the Flesch reading score is for!

And Internal linking can be very effective at increasing your on-page SEO as well. A lot of people overlook, or rather, under look internal linking. But you can actually make some very powerful internal links by using good internal linking.

One of the things I used to do is always link to my first blog post in all subsequent blog posts. Because Google only crawls so deep (that's why you need a sitemap!) But by linking to your deepest pages from the newest pages, it can crawl that from the links.

10 years ago

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Lynne

Oh wow Mike, thanks for a great tip. I have never heard that one before where you link to your first blog post in all subsequent posts.... that has got my brain ticking now. Do you mean then that the first post you ever write on your website should be linked to from every single post you write?

I'm not sure how I would link that in every post though? Give me some more information on this one please!

10 years ago

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Corzhens

When I chanced upon the first discussion about bounce rate, I was really surprised that the internet is taking statistics of the traffic to the site. And it was even more surprising that they can determine if the visitor to the site takes time to read or just exit at once. Now this is my question - How does the internet compute for the bounce rate of a visitor that lands on a web page and leaves the page open for an hour? But in fact the user is doing something on another window.

7 years ago

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