Lynne
Level 1
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Can anyone please explain to me what a private blog network is? I have heard that Google is now penalizing PBN's?
The reason I ask this is because I have 3 blogs, all in different niches. I do sometimes link between my websites, I mean of course I would right?
I make sure to only link when it is relevant and I don't go crazy with links. Would I be at risk of being penalized by Google for this? Surely Google will be able to see that all 3 websites are owned by me?
What do I need to know here to make sure that I don't get into trouble with Google in this regard?
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idealmike
The reason for a PBN is for ranking purposes. If you have a PBN that is made up of say, 100+ sites and all those sites are basically on different hosts, use different class IP's, are hosted all around the world and all have lot of good rank. But they aren't connected together in anyway (maybe a few of them might be on the same IP or host etc) but generally not connected to each other.
Then you add your website link to all of them either in a guest post or simple text link or something. Then that can have a really powerful effect on that link/site and help to increase its ranking in the SERPS pretty fast.
The PBN owners know this. And Google knows this. That's why they don't like PBN's because they help people to rank sites fast in a "gamey" way and not a "natural" way. And Google doesn't want sites ranking high that are ranking high because they have been ran through a PBN. They want sites to rank high naturally through real organic links, social shares (social signals) etc.
Starting a PBN isn't a hard thing to do. But expanding that PBN and making sure that it flies under the radar is no mean feat. You have to be really careful and completely scrupulous in the way you build and manage your PBN. One small mistake and it could ruin all your years of hard work and money spent on building up that PBN. Although sometimes when Google detects a PBN. It can only see a certain part of that PBN (such as 1/3 of its sites in that PBN). Since they are not all connected together, it's hard for Google to see them.
One way they can find out all your PBN sites though is through doing it manually by looking at all the backlinks a site that is suddenly ranking high has and then if that site is being linked to by all the PBN sites, they can know all of your sites in the PBN from that. That's why PBN's are a double edged sword. On one side of the sword, they can be very effective and powerful. But on the other, they can also decapitate one of your limbs if you make a mistake.
So yeah, hope that's insightful enough for you?
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