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Google is re-designing Adwords with new interface



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Google is re-designing Adwords with new interface

Apparently, Google has confirmed that Adwords is getting a re-design for its user interface. It was confirmed today 10 August 2016.

Google is re-designing Adwords with new interface

This new doesn't really affect me since I don't manage Adwords campaigns on a daily basis. But the word on the "street" says they made a lot of changes, drastic ones and some stuff and functionalities are harder to find now!

Though the code and algorithm didn't change and this is only a design based update. I still wonder what the next big shock update will be? I'd hate to wake up one day only to find the Keyword Planner unavailable but Adwords having a clean sleek new design.

Had any of you notice the update yet?
Do any deal with daily Adwords campaigns? If the answer is yes, what do you think is the update impact from a productive point of view.

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Everett
I noticed that Google is updating a lot of the designs. The Gmail homepage got a makeover, and now Adwords? Cool! I hope it's easier for users, as Adwords is one of their main money makers. If users create campaigns, and they find that it is harder to create a campaign due to the new design then it would reflect negatively and they'll have no choice but to fix it. So hopefully those hard to find functions are barely used. I hope it does well. I know the advertisement market isn't doing so well as a third of internet users have adblock installed.



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Cristian
I somehow think they will eventually find a way around those adblokers.
Just have a look at Facebook, there have been talks about forcing advertisements on people that use adblockers.
Apparently, 26% of users in the US use adblockers and that percent is only higher between young people. I think we will witness the death of adblockers on the following years.



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Webguy2024
I don't currently use Google AdWords but will take a look at the changes. I am interested to see what they are doing to make advertising easier for their users or any new tools they may have added.



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idealmike
It looks nice. Much more modern looking and less "clunky" than before. It has a much more Googlely feel to it. But that's only on the front end. Once you get into Adwords everything is exactly the same! Well it is for me anyway. So I either can't see what they've done or it's a geo thing and hasn't rolled out to me yet based on my geo location. They usually do this so it's eventually rolled out to everyone everywhere and I'm only in England not a very important country and usually get every kind of Google update last lol. But still though, the front end is different. But the back end looks exactly the same as it always has done. I don't really use Adwords though. Haven't in a long time. I'm thinking about setting up some new campaigns again soon though for a couple things so will look into it again then see if there's any changes then.



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Lynne
Maybe then you can write a tutorial on how to set up a great Google Adwords campaign? I also used them a few years ago and I did ok with it.

But I really didn't know what I was doing, it was more of a thumb suck each time I did a Google Adwords campaign. I had no idea what I was doing so I just guessed everything. At that stage I didn't even know about keyword research, I just added random keywords for the products I sold.



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Lynne
I haven't used Google Adwords for about 2 or 3 years now so I will have to go and have a look soon. I have noticed that there have been a lot of Google interfaces that have been changed.

Google Plus was changed a while back and then Gmail too. Now this last week Google Trends has been changed too. So I am not surprised Google Adwords has been changed too.



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