What's the Preferred Social Network for Public Figures, and Why?

bobjoehax3 Level 1

August 6, 2016, 8:36 am

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What's the Preferred Social Network for Public Figures, and Why?

Just pondering, here..

Public figures have different requirements from social networks than businesses and general users.

I think that Twitter might be preferred over Facebook by most celebrities. It's still a great promotional network to get the word out about what you're doing, but it's not as... two-way with the public, I guess you could say. Now I think Instagram may be becoming preferred over Twitter for much the same reason.

Celebs are simply not able to respond to everyone who approaches them. Imagine getting 10000 tweets per day from fans, asking random questions, requesting favors, trying to connect. It's not possible to keep up with fans the way that businesses keep up with customers.

Twitter allows for quick "liking" and retweeting, both easy and quick ways to acknowledge fans, all in a stream, pretty much in bulk - not in separate page posts that may be several paragraphs long asking five questions each..

How creepy can you get in 144 characters or less? That's not a challenge, by the way. Haha.. My point is, It's easier to be a weirdo on Facebook. You can rant and rave and take as much space as you'd like, interact with other fans in comment threads, form a mob, etc.. It gets bizarre. Less so on Twitter.. and much less so on Instagram.

On Instagram, you're not expected to respond to comments or posts at all. Facebook, though... Boy, people post on someone's timeline, and they usually expect an answer. I've seen people get SO upset about not getting a response from their favorite singer. It's crazy. It happens less on Twitter, and even less on IG, from what I've seen.

Also, reporting threats, imposters and stalkers on Facebook is pretty much a waste of time. They really don't put effort into it, and it takes forever.. Twitter is really vigilant about it, though. They are all over it. Not sure about IG.

Enter Snapchat. I'm not sure about this one, honestly.. If someone's trying to promote themselves, their music, their tour dates, their new film.. They want that info to STICK.. The disposable posts platform.. I'm not sure that's what public figures want. Seems like more of a personal-use app. I don't know, though..

I'd really love to hear your thoughts on this. Please discuss!!

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idealmike

Well what you have to realize is that some large public figures simply don't even touch social networking sites themselves. It's not them that's doing the tweeting etc. It's their social media managers (SMM's) that are doing it for them. So their SMM's will liaise with the figure first, probably at some point of the day either in person or on the telephone and they'll talk about some of the things they should post to their account/profile/timeline for them on their behalf. Now what gets posted all depends on the public figure. If it's an actor or a singer then they'll probably post things related to that as well as things that are related to what's going on in the world right now such as their views on things. However sometimes, they may actually still post themselves by themselves some things depending on what's going on, how strongly they feel about it or what's been advised by their life coaches or mimes and SMM's etc.

Some will use one social network more than another. Some will have SMM's post for them in an attempt to gain more followers and of course, earn more money or drum up more business or sales for their book or something like that. Some give out tit bits of what they're up to, what movies or songs they're working or what actors or artists they are working with and post pictures of the even like the recording studio time, on set time. After hours stuff or whatever. Things like that.

Some do do it all on their own though. Some big actors prefer to handle and manage their social media pages their self. I actually have more respect for the ones that do it on their own and don't use SMM's to do it for them. But there is nothing wrong with that if you're a massive celebrity and you live a busy and hectic lifestyle but still want to give your fans what they want.

However I would say that they probably mainly prefer to use Twitter because it's simple and easy to use then Instagram because that's where all the cool kids hangout. Then Facebook and then the rest. I think there have been some studies done on this actually so you can find out which social networking sites are used the most by celebrities. Well what you have to realize is that some large public figures simply don't even touch social networking sites themselves. It's not them that's doing the tweeting etc. It's their social media managers (SMM's) that are doing it for them. So their SMM's will liaise with the figure first, probably at some point of the day either in person or on the telephone and they'll talk about some of the things they should post to their account/profile/timeline for them on their behalf. Now what gets posted all depends on the public figure. If it's an actor or a singer then they'll probably post things related to that as well as things that are related to what's going on in the world right now such as their views on things. However sometimes, they may actually still post themselves by themselves some things depending on what's going on, how strongly they feel about it or what's been advised by their life coaches or mimes and SMM's etc. Some will use one social network more than another. Some will have SMM's post for them in an attempt to gain more followers and of course, earn more money or drum up more business or sales for their book or something like that. Some give out tit bits of what they're up to, what movies or songs they're working or what actors or artists they are working with and post pictures of the even like the recording studio time, on set time. After hours stuff or whatever. Things like that. Some do do it all on their own though. Some big actors prefer to handle and manage their social media pages their self. I actually have more respect for the ones that do it on their own and don't use SMM's to do it for them. But there is nothing wrong with that if you're a massive celebrity and you live a busy and hectic lifestyle but still want to give your fans what they want. However I would say that they probably mainly prefer to use Twitter because it's simple and easy to use then Instagram because that's where all the cool kids hangout. Then Facebook and then the rest. I think there have been some studies done on this actually so you can find out which social networking sites are used the most by celebrities.

10 years ago

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Everett

I think I would go with Twitter. Seems like a lot of celebrities are on Twitter. Have you seen the "Celebrities Read Mean Tweets" videos posted on Youtube? Even people you didn't know that are celebrities have a twitter account. Most celebrities now try to be social, and some don't like to be in that spotlight, and don't post on their social profiles themselves. They hire people to post on the accounts for them. So without a doubt I would say that Twitter is the preferred social network. Plus, you are always hearing about celebrity drama via Twitter, so you know a lot goes down on Twitter.

10 years ago

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anwebservices

when it comes to public figures and celebrities, then they need and mostly they do use all or most social networks because they want to get connected to as many as possible people around world and get as much popular as possible. I am not sure which social media works best for them as i can see them all over the place, but i also thing that they hire some very experienced social media marketers to do all this promotions and postings for them. Specially politicians and well known celebrities. While they personally say hello just occasionally i guess, to give it a boost little bit

10 years ago

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denverdonate

I don't think there is a "preferred" social media they use. More than likely someone in their team posts for the. Even Donald Trump, the first presidential candidate candidate to use Twitter for putting out his messages...he doesn't post to those.

In his parting remarks to Cleveland on Friday morning, Republican presidential nominee Donald Trump invited his social media manager to the stage. He introduced Dan Scavino as a “A Facebook, Twitter junkie,” who knows the platforms like nobody else. Scavino greeted his boss as “President Trump.”

“Twitter last night, exploded. Facebook exploded. Instagram exploded,” he told a crowd of Trump’s supporters. By the end of the convention, Trump’s Facebook account had gained close to 500,000 followers. And, he said, “Mr. Trump hit 10 million followers on Twitter. 10 million.”

That reach, Scavino proudly said, allows the campaign to bypass the traditional media if desired. “If things aren’t necessarily working out with CNN,” Scavino said, “We put it on his platforms and get more views.”

10 years ago

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procoder

Well i don't think they have a preferred social media, as it seem they are everywhere in all social medias that exist nowadays because they want to be sure that their message to be seen by many people, so in order to achieve this they will use anything that normal people are using. I can't say which social media is the most successful for them, but i know that they spend a lot for their promotion. I'm using mostly facebook and i've noted that some politicians in my country are managing their own profile, also sometimes they reply with normal people on facebook.

10 years ago

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Cristian

Define Celebrities. I think, it may depend a lot on the type of public figure.
For example, Mark Zuckerberg I would be surprised to have him using anything but Facebook.

Politicians go well with Twitter.
Models, singers and movie stars will do much better on Instagram.
Top CEOs and other professionals will go on LinkedIn.
Tabloid type "celebrities" should use Snapchat.

At least that's the way I see thinks.

10 years ago

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Corzhens

We had a short stint in campaigning for a senatorial candidate during the 2013 elections. Created were a Twitter and a Facebook account. At first, Twitter was getting a good feedback but after a month, the Facebook account is like a galloping horse that is pulling away from the Twitter account. I guess Facebook is more attractive and the advantage is the 2 billion users of Facebook compared to less than a billion Twitters users. So it is Facebook that is the most popular for celebrities and public figures to be in constant contact with the people.

9 years ago

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vinaya

I am on social media to promote my business and generate sales. Public figures are on social media to reach people, their primary motive of reaching people is to provide information about themselves. Therefore, they have to use social media that has highest numbers of active users. facebook, twitter and instagram are the most preferred social networks for the public figures.

9 years ago

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SEOClerks

What's the Preferred Social Network for Public Figures, and Why?

What's the Preferred Social Network for Public Figures, and Why?

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idealmike

Everett

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procoder

Cristian

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