EliteWriter
Level 3
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We all know that it is critical to analyze competitors, whatever service you are providing and regardless of the niche or line of business you are in. Your goal is to dominate your niche, and to do that you need to surpass your competitors. Besides you will also be able to see where they are doing well, and try to improve on that, and where they are not, and try to make the most out of that opportunity. So how do you analyze your competitors? Do you take this seriously? Are there any tools that you utilize to do such analysis?
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Thanks guys. Sharing is caring! I don't see it as stalking though. To me stalking only applies when you're stalking a certain person like a celebrity (Celebrity Stalkers). But when it comes to your competition or rivals, I see it as [b]fair game[/b]! At the end of the day, business is business. And it's a dog eat dog world out there! They are probably doing the exact same or similar thing for their own competitors or rivals they are trying to outrank and outflank! And there's nothing illegal, immoral or unethical about doing this either. In effect it could even be considered flattery because you consider them big enough to find out what they're doing online. And as you happen to be in the same niche, doing the same thing as them. After all, they do say, imitation is the most sincerest form of flattery. :)
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Sure thing Lynne! Yeah it's just set and forget more or less. I choose to prefer to receive a digest email of all the things it's found at the end of the day though in one email rather than "as its found". Otherwise you can end up with tons and tons of emails to sift through where as when they're all included in one email you can take your time to go through it and it's much easier to manage in your inbox! :)
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I've actually used this in the past to find super affiliates for my own websites
I've always been a big fan of SimilarWeb for competitor analysis.
Here's the tip of the iceberg of features that they offer :D
[u][b]Visitors/Traffic -[/b][/u] You can pretty much spy on your competitor to see a pretty close estimate on how much traffic they've been getting for the last 6 months. It will show if their traffic has increased or decreased, which is pretty awesome :D
[u][b]Engagement –[/b][/u] This helps show the websites bounce rate which is helpful to figure out if people are actually staying on your competitors website. And we all know that a good bounce rate will help with your rankings because it shows Google, Yahoo! and Bing that people are staying on your website and reading multiple pages.
[u][b]Traffic Sources –[/b][/u] You can figure out where your competitor is getting their traffic from. You'll be able to determine what keywords they're getting the most traffic from and you can target them if you want.
[u][b]Referring Sites –[/b][/u] This will show you what websites are referring traffic to your competitor. You can see if it's from an ad, partnership, or affiliate which is pretty nice :) I've actually used this in the past to find super affiliates for my own websites :D
[u][b]Organic Keywords –[/b][/u] This will obviously show exactly what keywords the competitor is ranking for in the search engines and sending traffic. They could be ranked for 1,000 keywords but only getting traffic from 10. If you know which 10 they're getting sales from, then you know what to target ;)
[u][b]Paid Keywords – [/b][/u]You can see which keywords your competition is willing to pay for to generate sales. You can determine which keywords are better to pay for than others. Don't waste your money on bad keywords.
[u][b]Social –[/b][/u] Social presence is a big thing now a days since more people are getting online. Social signals are difficult to track sometimes so using this feature will help relieve the stress lol. You'll be able to see what social platforms your competitor is getting traffic from. You can also check their pages to see what kind of content they're posting in order to get that traffic ;)
The only downside of SimilarWeb is that they aren't cheap. Their lowest priced plan is $199 a month. The other 2 packages they offer just say "Contact Me" where the price is suppose to be lol. So basically, if you have to ask, you can't afford it :D
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It's so damn expensive though lol :D
I haven't used it in a while because I haven't needed it. I'm sure it's way better now than when I was playing around with it lol :D
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idealmike
Google Alerts! (google.co.uk/alerts)
Set up an alert for your competitors brand name or website domain or even some product they have which you have a similar product for. Then that way, whenever their brand name or website domain or a keyword related to their product is found by Google, you'll be told about it! That way, you can get to see virtually everything your competitors are doing, what links they're building, who they're networking with etc etc. From this you can basically do the same thing they are doing so that you're constantly one step behind them.
As for other competition analysis tools, you can check out mention.com. I believe they have a free trial which gives you 2 alerts and up to 3k mentions but I've never used it myself yet as I've always found Google Alerts more than enough to see what they're up to.
Another tool that lets you do a side-by-side comparison is fanpagekarma.com as it lets you analyze your and your competitors Facebook, Twitter, Google+, Instagram, YouTube and Pinterest accounts but it works best for Facebook fanpages. The sort of things it can show you is your competitors engagement & growth. What their most used content sources and keywords are. What their top posts, posting frequency, by day and time is and the post types they most make including some other metrics that can help you to get some good insight into how your competitor is doing social media marketing. Which is always useful. ;) [quote][b]So how do you analyze your competitors? Do you take this seriously? Are there any tools that you utilize to do such analysis? [/b][/quote] [b][size=140]Google Alerts![/size][/b][size=140] (google.co.uk/alerts)[/size] Set up an alert for your competitors brand name or website domain or even some product they have which you have a similar product for. Then that way, whenever their brand name or website domain or a keyword related to their product is found by Google, you'll be told about it! That way, you can get to see virtually everything your competitors are doing, what links they're building, who they're networking with etc etc. From this you can basically do the same thing they are doing so that you're constantly one step behind them. :) As for other competition analysis tools, you can check out [b]mention.com[/b]. I believe they have a free trial which gives you 2 alerts and up to 3k mentions but I've never used it myself yet as I've always found Google Alerts more than enough to see what they're up to. Another tool that lets you do a side-by-side comparison is [b]fanpagekarma.com[/b] as it lets you analyze your and your competitors Facebook, Twitter, Google+, Instagram, YouTube and Pinterest accounts but it works best for Facebook fanpages. The sort of things it can show you is your competitors engagement & growth. What their most used content sources and keywords are. What their top posts, posting frequency, by day and time is and the post types they most make including some other metrics that can help you to get some good insight into how your competitor is doing social media marketing. Which is always useful. ;)
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