Cristian
Level X3
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How important is a SSL certificate for SEO in 2016?
Google has started to value HTTPS more and more over the years. Do you think it has become a necessary must have in a SEO to-do list?
I personally agree, especially for online stores, but I think even content blogs should have one.
What do you think?
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Oh yeah for sure. If you're selling things on your site, whether they are physical products that need shipping or even virtual/intangible items that you take payment for on your site then an SSL can protect (mostly) your buyers/site users as well as you as well because you're protected by the signed seal from whoever you purchased the SSL certificate from. So that if the worst does happen and details are intercepted, sniffed and decrypted then you are protected by the SSL certificate signing guarantee. That said, if you're selling things online and redirecting the buyer to PayPal who will subsequently take and store your buyers details, there is no real reason to have SSL on your site too. A lot of sites do this. Still, it's better to have it and not need it than it is to need it and not have it if you know what I mean! :)
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| SELECT * FROM questions WHERE quesid!='18310' AND status='1' AND (question like '%How important HTTPS terms ranking?%' OR question like '%important%' OR question like '%HTTPS%' OR question like '%terms%' OR question like '%ranking?%') -- ORDER BY RAND() LIMIT 15 | 1 | SELECT quesid, question, seo, userid
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idealmike
But if you just have a simple content blog that doesn't ever take any personal sensitive details from people then there isn't really much need for SSL. A lot of people are installing SSL on their sites though because they think that it will help them to rank higher. For this reason I think the domain registrars are enjoying all the extra SSL certificate purchases, but you'll still always need good on-page and off-page SEO to rank high. - I remember when they first came out, they was a bugger to install! These days it's much easier and quicker to install an SSL certificate to your site. You can do it yourself from your Cpanel but it used to be very tricky to install right not now though it's much easier!
But sure, if you feel it will benefit your site, and it does provide a small ranking benefit, albeit a very small one. And your site does take personable identifiable information such as names, address, emails, card details etc then go ahead and install one. They're cheap as chips these days!
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