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Black Hat White Hat Grey Hat SEO Technniques

  • Lynne Level 1
    • 9

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    Black Hat White Hat Grey Hat SEO Technniques

    So we're all aware of white hat and black hat techniques before I'm sure... but what about what people refer to as grey hat techniques?

    I've heard a few internet marketers saying that it is not just black and white, there is not always a clear line between the two and something online marketers use what they call grey hat techniques.

    What would be good examples of this and do you believe it is just black and white or are there various shades of grey in between?

    #Blackhat #Whitehat #Greyhat SEO
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    TommyCarey

    TommyCarey

    I think a lot of people who use software to automate their SEO campaigns are the ones who came up with "Grey Hat" because we were considered black hatters lol Black Hat White Hat Grey Hat SEO Technniques

    Automating your SEO campaigns by using software isn't really black hat, but people just starting out think of it as black hat because it doesn't take months to build the campaigns like it would if you were doing it manually.


    Black hat SEO consists of these:
    • Hidden Text: This is when someone tries to put their keywords into the source code in a way that it will not visably show up on the page. This is an old technique and was quickly nerfed into oblivion. Anyone caught doing this will get a swift kick in the butt by Google, Yahoo! and Bing lol Black Hat White Hat Grey Hat SEO Technniques
    • Blended Text: This is similar to hidden text, but this is actually visible on the page... kind of. The text is blended into the background by making the text color the exact same as the background of the website. People would reduce the font size as small as they could and put in thousands of their keywords into a page in order to artificially rank in the search engines. The big 3 search engines quickly caught onto this and will burn your website to the ground in their search rankings if they catch you doing this Black Hat White Hat Grey Hat SEO Technniques
    • Keyword Stuffing: This goes with hidden text and blended text since they were usually used together. Keyword stuffing is when you add a bunch of your keywords to a page for the sole reason of ranking for that specific keyword. Doing this makes the page seem unreadable because every third word is your keyword. It doesn't look natural and that's what the search engines hate.
    • Doorway Pages: This is when people make pages solely to bring in traffic, but it's basically there to trick users to click through and in the end this will just mess your website up. If you're putting niche relevant content on a sub page, that's different since you're adding content related to your website and it's linked to your other pages.


    These are just the main ones that have been really abused over the years. If you're doing any of these, you're a black hatter Black Hat White Hat Grey Hat SEO Technniques
    10 years ago

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    Cristian

    Cristian

    Guest blogging I'm pretty sure is a method of grey hat SEO. Anything at the limit of "unnatural" link building would be grey hat.
    10 years ago

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    Lynne

    Lynne

    Really? I never would have considered that grey hat SEO... I would have classified that as white hat SEO. I guess you do have a point though.
    10 years ago

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    Cristian

    Cristian

    There are so many labels on this subject and different opinions, that I develop my own.
    I only consider white hat the normal on-page optimization, things like: sitemap, keywords, titles, meta descriptions, not having 404 errors, content optimization, etc...stuff like this.

    Everything off-site that wouldn't happen naturally and will lead to me gaining authority, I consider grey hat.
    As far as I don't go over the top with the grey hat, I'll be fine.

    Blackhat for me is automated, spammy link building that is over the top and will eventually lead to a penalty.
    Nevertheless, there are people with successful blackhat campaigns that actually improve their ranks. They know what they're doing and they don't exaggerate. That's it.
    10 years ago

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    Lynne

    Lynne

    Yes I guess you are right. I am using Mass Planner to send out all my social media content and I think perhaps that might be considered grey hat. It goes against all the terms and conditions that the social media websites set out. They don't allow any social media automation of any kind. This would knock out Mass Planner, Buffer, Tweet Jukebox, Hootsuite... all of those right?

    But show me an online marketer that sits and posts things on social media all day manually? hmmm
    10 years ago

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    Lynne

    Lynne

    Ok so doing automated white hat techniques has been labeled grey hat?
    10 years ago

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    Corzhens

    Corzhens

    Sometimes I wonder why people in the IT field are so enamored with inventing terms and phrases. Like the SEO methods that I am studying, I was surprised to read about black hat, grey hat and even white hat for SEO techniques. Why is there a need to name those techniques? Pardon me for this comment. I am not ranting. I am just being honest and expressing my opinion on the subject.
    7 years ago

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