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Do you think that customer feedback software could help in content marketing?



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Do you think that customer feedback software could help in content marketing?

There are certain software tools that are intended to offer insight about how well your content marketing is doing, such as overall ratings for your content, and feedback that readers may want to give about it. Some examples are Kampyle and 4Q. However such tools are not that popular and I feel that it is a pity that they are not always utilized to keep track of how well your content marketing strategy is, or not. Your content satisfaction ratings should be checked out and tracked, so as to see if you addressed what people were looking for or not. Corrective action can thus be taken accordingly.

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Lynne
I think that customer feedback would always be a great thing. I would love to know from my readers what I am doing right and what is losing me readership. It can only help me in the long run.

How would I implement something like that on my blogs?



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idealmike
That's a good question. And EliteWriter makes a good point. It could be done from something as simple as asking your readers to leave you feedback on your site/blog. You could then just add a page with contact form to it and have different fields with different questions, add 1-10 scale questions such as out of a scale of 1-10 with 10 being the most likely, how would you likely tell someone about my site/blog? Things like that! You can do this very easily with Contact Form 7 plugin in WordPress. I'll presume you have a WP blog? And then in which case you maybe already using this plugin on your Contact Us page so you can just create a new form. However.... there are actual dedicated feedback plugins that are made specifically for this task too. Just search the WP Plugins Depository from your WordPress admin panel / Plugins / Add new page and you'll find loads. I'm not sure which is best but you'll have to play around and install a few and test them out before you can find one that you like. Do you think that customer feedback software could help in content marketing?



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Lynne
Thanks Mike, yes I have Contact Form 7 Plugin so I could use that, but I think I might refer something more geared specifically towards feedback. I'll go and have a search around. I think this could really give me some awesome insight into how I can improve my website for my readers.

I never thought about something like this but yes, I love this idea.



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EliteWriter
I am glad this discussion might have helped you to put this option into the way you do things. It can surely help you get more insight at how you could possibly engage readers and followers more. As procoder mentioned everything revolves around our customers, and we need to make sure that we get to know how they are feeling about what we are offering. Without them we are nothing, and thus we need to keep them satisfied, and possibly they could be critical with their word of mouth advertising to help get even more customers and followers. This applies in every context.



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procoder
Customer feedback is very important to any kind of business, because of feedback you will be able to fix mistakes, to add new things, to improve your service, and to make your customers happy. So, feedback is the key to your success.



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Corzhens
Definitely, customer feedback is very important in building the reputation of your brand. Especially with generic commodities particularly with consumer goods, prospective clients are looking for the review in order to get a feel of how your business dealings are. Just like when we travel to a foreign country, we use the search engine to find a hotel and almost always, the feedback and review helped us in our decision. However, I can’t say if the evaluation of that software can really be relevant to the purpose of knowing the content’s capability for a feedback.



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