idealmike
Level X3
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Pinterest is one of the biggest photo sharing social networking (social media) sites that has grown phenomenally today so much so that it's now a household name. You can now mention Pinterest in any occasion and most people will have heard of it at the least. It's a site for both personal and business use and thusly used by people for personal reasons and and useful for business purposes too. But Pinterest is a bit of a pet cemetery as well and is peppered with dormant profiles by people and businesses that didn't know how to use it and harness its potential for their benefit. Don't end up just another dead profile and apply some of these Pinterest business tips which aren't difficult to use Pinterest as a business to increase your sales and revenue with.
Register As a Business User
If you're going to use Pinterest as a business, you need to register as a business user and not a personal one. Registering as a business will give you some additional benefits like access to Pinterest Analytics so you can see where are all your pinners are coming from or which boards and pins are doing the best etc. Pinterest Analytics isn't as comprehensive as Google's Analytics or Facebook's Insights but it's built into Pinterest and shows you most of the things you'd want to know or see from the dashboard.
Create a Consistent Profile
If you've already got a Pinterest account you use a personal user, you can convert it into a business account using their convert to business option. Otherwise you will have to create a new account from scratch. On their registration page, click the register as a business link. You can join Pinterest with your Facebook page or register using email. You'll be asked to input an email if you Login with Facebook anyway so it's best to register by email using your business email address. Just choose which type of business it is either a professional, media or brand, retailer or local business whatever.
Then once you're registered and have confirmed your email address, just like you'd want to be identified as who you are on any social media site, you will want to make sure you use your site or brands recognizable logo as your profile picture. And use the same website URL, locations and other of your business information etc on Pinterest as you're using on Facebook, Twitter etc. Also make sure to add your physical address as well so it's all the same.
Be the Official Website
If you're a unique and successful brand, there's always the chance of someone piggy backing off your success! They will create a similar profile that imitates yours and sell similar or alternative products to your customer base and social circles. You can't stop people doing this, but you can you can verify that your website is the official one for that Pinterest page by using the Pinterest Verification Stamp. This will tell people that your site is the official one for your brand. Also confirming that you own your website adds your profile picture to any Pin that came from your site. You’ll also get access to analytics so you can see what people are saving from your website. And finally, it can also give people a little more confidence in you as well knowing that you've taken the steps to verify you're the original brand and also help you if someone does try to imitate and copy your profile.
There are two ways to confirm and verify your website with Pinterest;
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When I register as a business and get my website on pinterest, does the newly created profile have some sort of badge on it to show that it's a business pinterest profile or does it just look like all the other profiles on there?
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TommyCarey
I've been hitting instagram pretty hard trying to increase my conversions for an SEO and Web Design type service and it's been going well. I've been thinking about targeting pinterest but I wasn't sure about a few things and now I'm glad I found this post
I have a few questions though...
When I register as a business and get my website on pinterest, does the newly created profile have some sort of badge on it to show that it's a business pinterest profile or does it just look like all the other profiles on there? I'm asking because if I can get some sort of badge or label saying it's a business profile I would assume I'd be seen as more of a professional compared to someone that is just posting the same stuff but from a personal account. I know you can get a verification badge, but is it possible to get something that says like "Verified Business" or "Business Account" to show on your profile?
I have a professional or business account on a few different platforms where I've also verified my profiles and I've seen a higher conversion rate soon after I got the badges. Badges are pretty sweet in terms of closing sales
Thanks Idealmike
- Razzy I haven't really gotten into pinterest because I feel it's full of women pinning wedding dresses, well at least my lady pins dresses all the time :( I've been hitting instagram pretty hard trying to increase my conversions for an SEO and Web Design type service and it's been going well. I've been thinking about targeting pinterest but I wasn't sure about a few things and now I'm glad I found this post :D I have a few questions though... When I register as a business and get my website on pinterest, does the newly created profile have some sort of badge on it to show that it's a business pinterest profile or does it just look like all the other profiles on there? I'm asking because if I can get some sort of badge or label saying it's a business profile I would assume I'd be seen as more of a professional compared to someone that is just posting the same stuff but from a personal account. I know you can get a verification badge, but is it possible to get something that says like "Verified Business" or "Business Account" to show on your profile? I have a professional or business account on a few different platforms where I've also verified my profiles and I've seen a higher conversion rate soon after I got the badges. Badges are pretty sweet in terms of closing sales :D Thanks Idealmike :) - Razzy
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