What are the differences between the PPC, PPA, CPC, PPM, CPA

ajlancer Level X³

June 11, 2016, 1:24 pm

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What are the differences between the PPC, PPA, CPC, PPM, CPA

Tell me the difference between PPC or Pay Per Click and CPC or PPA. I am aware that PPC means Pay per click, but how does that differ from CPA or PPA and other common terms often heard online in terms of advertising or marketing.

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idealmike

Thanks Aj. It's very useful to know what these acronyms and abbreviations stand for in this world of Internet Marketing and SEO!

There are a few more as well such as PPV (Pay Per View), PPA (Pay Per Action) and PPI (Pay Per Install), PPS (Pay Per Sale and PPL (Pay Per Lead). Oh and can't forget CPI (Cost Per Impression) and not forgetting CTR (Click Through Rate) and eCPM (Effective Cost Per Thousand Impressions) and VTR (View Through Rate). All of which are fairly self explanatory and you may come across them at some point.

What are the differences between the PPC, PPA, CPC, PPM, CPA

10 years ago

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Corzhens

Thanks for asking the question because I also want to know what you asked. Unfortunately there is only 1 answer above that fortunately has more information to share. I already know PPC as a scheme of advertising that you pay only when the reader clicks on your ads. But there is also the cost per impression that I see in Adsense which means the site can earn from the ads on the site’s page even if no one had clicked on it.

8 years ago

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SEOClerks

What are the differences between the PPC, PPA, CPC, PPM, CPA

What are the differences between the PPC, PPA, CPC, PPM, CPA

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idealmike

Corzhens

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