idealmike
Level X3
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Schema Markup is one of the latest and most powerful evolutions in SEO right now. It's a very new optimization method that is also one of the least used methods, mainly because many people still don't know what it is, and how it can even be useful for your website. But with Schema Markup you can use it to boost your websites ranking in the SERPs and also attract more visitors to your site. Here I will try to explain a little about what Schema Markup is, how search engines use it and how it can be useful for your site as an SEO optimization method.
So What is Schema Markup?
If you've ever used rich snippets before then you'll be able to relate to schema markup off the bat. Schema markup is a semantic vocabulary that you can use on your site in its HTML to help the search engines show much more informative results for its searchers. The image below is a typical example of schema markup in use on concert ticket website's events page. As you can see, it shows the latest events in a listed format underneath your sites title and meta description that's used by Google.
The schema markup has told the search engine to show a list of scheduled events that the concert ticket site is holding which for the user can be extremely useful in finding what they're looking for much much faster. So schema markup tells them not just what it says but what it actually means. Of course, your websites content is crawled and indexed by a search engine and it then shows this in search results depending on what the searcher searched for. But by using schema markup the content will get indexed and shown in a much better way.
How and why?
The schema markup tells Google what the content actually means not just what it says. For instance, imagine I'm using the word "Ideal Mike" on this page. Google will see this and then create its own SERP entry for the words "Ideal Mike". But if I use schema markup around the words "Ideal Mike" it would tell Google that the word Ideal Mike is not just a word but is the name of the author of this page or article. So Google can then give better results to the searcher of those words.
Schema.org puts it like this;
Most webmasters are familiar with HTML tags on their pages. Usually, HTML tags tell the browser how to display the information included in the tag. For example, <h1>Avatar</h1> tells the browser to display the text string “Avatar” in a heading 1 format. However, the HTML tag doesn’t give any information about what that text string means — “Avatar” could refer to the hugely successful 3D movie, or it could refer to a type of profile picture—and this can make it more difficult for search engines to intelligently display relevant content to a user.
Oh wow, this is awesome :D
I knew about schema markup but I didn't know all of this :D
I really like the thing that helps you rank higher in Google, Yahoo! and Bing if you're using schema markup and your competition is not :D
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| SELECT * FROM members_ledger WHERE ip = ? AND added>=unix_timestamp(NOW())-86400 | 1 | SELECT querystring, added
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| SELECT * FROM categories | 1 | SELECT * FROM categories | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() parseRedundantQueriesCache() |
| select * from categories_software order by name asc | 1 | select * from categories_software order by name asc | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() insert_GetSoftwareCategories() |
| select * from categories_wanttobuy order by name asc | 1 | select * from categories_wanttobuy order by name asc | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() insert_get_wantcategories() |
| select * from categories_wanttotrade order by name asc | 1 | select * from categories_wanttotrade order by name asc | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() insert_get_tradecategories() |
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robertman11
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