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Are Facebook ad conversions accurate?

  • Drake83 Level 3
    • 3

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    Are Facebook ad conversions accurate?

    I do a lot of advertisement on Facebook using their ads. They show a lot of conversions and I have multiple pixels setup for multiple items (registration and order). I track both conversions in each ad I create.

    Sometimes Facebook shows more conversions that I think are accurate. One ad has 238 conversions in the past 7 days which is amazing, is that truly accurate though? I don't see the data on my site which backs up that number or corresponds to it. I also don't see the same amount of clicks in my analytics program as Facebook claims they sent me.

    #Facebook #Conversion #Pixel #Accurate Social Media
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    Geek

    Geek

    I'm also doing facebook ads , they are accurate , I think I can say that Im doing pretty well with them . What methods are you following ? It really depends on how you work with them.
    12 years ago

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    vinaya

    vinaya

    I don't see a match between the ad statistics on my facebook page and website statistics. IN most cases, facebook shows higher figures, where as website data shows lower figure. When facebook says 100 clicks in the past 24 hours and check my website data, I don't see that number of clicks. On my website I use google analytic, and I don't know what kind of algorithm facebook uses. I also don't know whether it is only me who experiences this kind of discrepancies or other also have same opinion.
    9 years ago

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