TommyCarey
Level X3
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When you're sending out a lot of emails, you may notice that your lists with gmails in it aren't getting the same amount of responses compared to a list that has just business emails. This is because you're likely landing in the dreaded promotions tab that no one ever goes through and thinks seriously about. The promotions page is similar to a curse, if you land there then you're likely doomed and won't see a great return on investment from your email list.
Now, if you know what you're doing and can hit the inbox every time, you're golden and will have a great return with each email sent, but there are a few things that you have to do in order to hit the inbox and those things are:
Less is more when it comes to images
You can't fill your email up with images and think you're going to be seen as legitimate. Google will likely see you as a promotional email and make sure you don't hit the inbox, dooming you to the promotions tab. To fix this, only use one image or don't use any at all in order to increase your chances of landing in the desired inbox.
Don't fill your email with links
One of the cardinal sins of email marketing is to load your email with links. This is because you will almost immediately get banished to the promotions tab and not see many clicks coming through. If you reduce the number of links to one or maybe two, you will see your emails actually hitting the inbox. You can't push it with this, you need to stay safe and that means you should never put more than 2 links in an email.
Get personal with your emails
When it comes to having a successful email campaign, you need to get personal in each email going out, and that means you should be using the person name whenever you're sending something out. If your first line of an email is "Hey there valued customer!" the email won't be personalized and the person receiving it will likely close it before they get to line 2. Make it personal and show Google that people are actually reading your emails and they will likely keep you out of the promotions tab.
Your subject line actually matters
Your open rates will drastically affect your chances of landing in the desired inbox. If people are opening your emails, because you're using attention-grabbing subject lines, you will almost always land in the inbox and avoid the promotions tab. Google keeps track of open rates and will give emails more benefit if they're opened often, so use attractive subject lines and watch your open rates increase.
In conclusion
Email marketing isn't rocket science, but it can be screwed up fairly quickly, so be sure you memorize the 4 tips above and never break them. You can't get greedy when it comes to putting in multiple links or using a dozen images, it won't actually help you out, so stick to the basics and use quality headlines that attract people and don't overdo it with images and links. Be sure to personalize everything as well because people want to see they're actually being emailed and not seen as a "Valued Client" lol.
Remember to follow me!
https://www.seoclerks.com/user/TommyCarey
Thanks!
Tommy Carey
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Oh gosh 1900 unread mails! That's a lot - I actually made a bit of a New Year's Resolution at the start of this year to try and keep my inboxes under control. I went through about 20 emails a day at the start of the year to try and delete or attend to anything that hadn't been read. Now, my inbox is under control and I feel way less stressed! :)
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| Match | Count | SQL | Script |
| SELECT * FROM members_ledger WHERE ip = ? AND added>=unix_timestamp(NOW())-86400 | 1 | SELECT querystring, added
FROM members_ledger
WHERE
ip = ? AND added>=unix_timestamp(NOW())-86400 | /opt/clerks-staging/docroot/include/functions/includes/security.php 398 fetchMemberLedger() include_once() |
| SELECT * FROM `questions` as q JOIN categories_faq as c ON q.catid=c.CATID WHERE (q.status=1 OR (q.status=2 AND userid='') ) AND q.quesid='26219' | 1 | SELECT q.*, c.seo as CatSEO, c.name as CatName, c.parentid
FROM `questions` as q
JOIN categories_faq as c ON q.catid=c.CATID
WHERE (q.status=1 OR
(q.status=2 AND userid='')
)
AND q.quesid='26219' | /opt/clerks-staging/docroot/viewfaq.php 496 () () |
| SELECT * FROM seoclerks.members WHERE USERID='19821' | 1 | SELECT * FROM seoclerks.members WHERE USERID='19821' | /opt/clerks-staging/docroot/include/functions/includes/member.php 445 GetAllUserDetails() () |
| SELECT * FROM seoclerks.members WHERE USERID=19821 | 1 | SELECT googleplus_profile FROM seoclerks.members WHERE USERID=19821 | /opt/clerks-staging/docroot/include/functions/main.php 16914 GetGooglePlusProfileFromId() () |
| SELECT * FROM ratings_faq as r, seoclerks.members as m WHERE r.USERID=m.USERID AND r.upvote=1 AND r.PID=26219 LIMIT 5 | 1 | SELECT m.username FROM
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| SELECT * FROM answers a, seoclerks.members b WHERE a.quesid='26219' AND a.userid=b.USERID and b.status='1' AND a.status=1 ORDER BY a.combined_votes DESC, a.date_answered asc | 1 | SELECT a.answer, a.USERID, a.upvotes, a.downvotes, a.ansid, a.parentid, a.combined_votes, a.date_answered,
b.username, b.userlevel, b.profilepicture FROM answers a, seoclerks.members b
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| SELECT * FROM ratings_faqanswers as r, seoclerks.members as m WHERE r.USERID=m.USERID AND r.upvote=1 AND r.PID=156225 LIMIT 5 | 1 | SELECT m.username FROM
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LIMIT 5 | /opt/clerks-staging/docroot/include/functions/main.php 17159 GetVoters() () |
| SELECT * FROM ratings_faqanswers as r, seoclerks.members as m WHERE r.USERID=m.USERID AND r.upvote=1 AND r.PID=179453 LIMIT 5 | 1 | SELECT m.username FROM
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| SELECT * FROM ratings_faqanswers as r, seoclerks.members as m WHERE r.USERID=m.USERID AND r.upvote=1 AND r.PID=156116 LIMIT 5 | 1 | SELECT m.username FROM
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| SELECT * FROM ratings_faqanswers as r, seoclerks.members as m WHERE r.USERID=m.USERID AND r.upvote=1 AND r.PID=156194 LIMIT 5 | 1 | SELECT m.username FROM
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LIMIT 5 | /opt/clerks-staging/docroot/include/functions/main.php 17159 GetVoters() () |
| SELECT * FROM ratings_faqanswers as r, seoclerks.members as m WHERE r.USERID=m.USERID AND r.upvote=1 AND r.PID=156219 LIMIT 5 | 1 | SELECT m.username FROM
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LIMIT 5 | /opt/clerks-staging/docroot/include/functions/main.php 17159 GetVoters() () |
| SELECT * FROM ratings_faqanswers as r, seoclerks.members as m WHERE r.USERID=m.USERID AND r.upvote=1 AND r.PID=156175 LIMIT 5 | 1 | SELECT m.username FROM
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| SELECT * FROM ratings_faqanswers as r, seoclerks.members as m WHERE r.USERID=m.USERID AND r.upvote=1 AND r.PID=156660 LIMIT 5 | 1 | SELECT m.username FROM
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LIMIT 5 | /opt/clerks-staging/docroot/include/functions/main.php 17159 GetVoters() () |
| SELECT * FROM ratings_faqanswers as r, seoclerks.members as m WHERE r.USERID=m.USERID AND r.upvote=1 AND r.PID=168356 LIMIT 5 | 1 | SELECT m.username FROM
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LIMIT 5 | /opt/clerks-staging/docroot/include/functions/main.php 17159 GetVoters() () |
| SELECT * FROM ratings_faqanswers as r, seoclerks.members as m WHERE r.USERID=m.USERID AND r.upvote=1 AND r.PID=168521 LIMIT 5 | 1 | SELECT m.username FROM
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LIMIT 5 | /opt/clerks-staging/docroot/include/functions/main.php 17159 GetVoters() () |
| UPDATE questions SET total_views = total_views + 1 WHERE quesid='26219' | 1 | UPDATE questions SET total_views = total_views + 1 WHERE quesid='26219' | /opt/clerks-staging/docroot/include/functions/main.php 1765 update_Faqviewcount() () |
| SELECT * FROM questions WHERE quesid!='26219' AND status='1' AND (question like '%4 tricks stay dreaded "Promotions" tab Gmail.%' OR question like '%tricks%' OR question like '%stay%' OR question like '%dreaded%' OR question like '%"Promotions"%' OR question like '%Gmail.%') -- ORDER BY RAND() LIMIT 15 | 1 | SELECT quesid, question, seo, userid
FROM questions
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AND (question like '%4 tricks stay dreaded "Promotions" tab Gmail.%' OR question like '%tricks%' OR question like '%stay%' OR question like '%dreaded%' OR question like '%"Promotions"%' OR question like '%Gmail.%')
-- ORDER BY RAND()
LIMIT 15 | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() () |
| SELECT * FROM seoclerks.members WHERE USERID='13533' limit 1 | 1 | SELECT profilepicture FROM seoclerks.members WHERE USERID='13533' limit 1 | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() insert_get_member_profilepicture() |
| SELECT * FROM seoclerks.members WHERE USERID='2255' limit 1 | 1 | SELECT profilepicture FROM seoclerks.members WHERE USERID='2255' limit 1 | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() insert_get_member_profilepicture() |
| SELECT * FROM seoclerks.members WHERE USERID='33751' limit 1 | 1 | SELECT profilepicture FROM seoclerks.members WHERE USERID='33751' limit 1 | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() insert_get_member_profilepicture() |
| SELECT * FROM seoclerks.members WHERE USERID='1323' limit 1 | 1 | SELECT profilepicture FROM seoclerks.members WHERE USERID='1323' limit 1 | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() insert_get_member_profilepicture() |
| SELECT * FROM seoclerks.members WHERE USERID='17031' limit 1 | 1 | SELECT profilepicture FROM seoclerks.members WHERE USERID='17031' limit 1 | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() insert_get_member_profilepicture() |
| SELECT * FROM members_ledger WHERE script='/opt/clerks-staging/docroot/viewfaq.php' AND querystring LIKE '%id=26219%' AND added>=UNIX_TIMESTAMP(NOW())-1200 GROUP BY USERID | 1 | SELECT USERID, username FROM members_ledger
WHERE script='/opt/clerks-staging/docroot/viewfaq.php'
AND querystring LIKE '%id=26219%'
AND added>=UNIX_TIMESTAMP(NOW())-1200
GROUP BY USERID
| /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() () |
| SELECT * FROM categories | 1 | SELECT * FROM categories | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() parseRedundantQueriesCache() |
| select * from categories_software order by name asc | 1 | select * from categories_software order by name asc | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() insert_GetSoftwareCategories() |
| select * from categories_wanttobuy order by name asc | 1 | select * from categories_wanttobuy order by name asc | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() insert_get_wantcategories() |
| select * from categories_wanttotrade order by name asc | 1 | select * from categories_wanttotrade order by name asc | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() insert_get_tradecategories() |
| SELECT * FROM seoclerks.members WHERE USERID='254580.jpg' | 1 | SELECT profilepicture FROM seoclerks.members WHERE USERID='254580.jpg' | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() getUserProfileImage() |
| SELECT * FROM seoclerks.members WHERE USERID='600657.jpg' | 1 | SELECT profilepicture FROM seoclerks.members WHERE USERID='600657.jpg' | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() getUserProfileImage() |
| SELECT * FROM seoclerks.members WHERE USERID='301993.jpg' | 1 | SELECT profilepicture FROM seoclerks.members WHERE USERID='301993.jpg' | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() getUserProfileImage() |
| SELECT * FROM seoclerks.members WHERE USERID='648563.png' | 1 | SELECT profilepicture FROM seoclerks.members WHERE USERID='648563.png' | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() getUserProfileImage() |
| SELECT * FROM seoclerks.members WHERE USERID='589438.jpg' | 1 | SELECT profilepicture FROM seoclerks.members WHERE USERID='589438.jpg' | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() getUserProfileImage() |
| SELECT * FROM seoclerks.members WHERE USERID='667072.jpg' | 1 | SELECT profilepicture FROM seoclerks.members WHERE USERID='667072.jpg' | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() getUserProfileImage() |
| SELECT * FROM seoclerks.members WHERE USERID='585810.jpg' | 1 | SELECT profilepicture FROM seoclerks.members WHERE USERID='585810.jpg' | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() getUserProfileImage() |
| SELECT * FROM seoclerks.members WHERE USERID='734764.jpg' | 1 | SELECT profilepicture FROM seoclerks.members WHERE USERID='734764.jpg' | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() getUserProfileImage() |
| select * from categories_faq order by name asc | 1 | select * from categories_faq order by name asc | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() insert_GetFaqCategories() |
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