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6 secrets for mastering the art of SEO

  • TommyCarey Level X3
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    6 secrets for mastering the art of SEO

    When it comes to SEO, there is a mountain of information you will have to learn before you can implement anything successfully and boost your own rankings prior to making any money organically.  SEO is always evolving since the search algorithms are constantly changed to help the search engines show the most relevant, and best content there is on the web for each and every search query.  If you understand that much, you also know that you'll always be learning about the new updates and how they work in order for you to keep pushing towards that #1 position.

    In the world of search engine optimization, there are thousands of companies and even more freelancers trying to get the top spots for specific keywords, so you know it's a difficult journey.  The beauty of the search engines is that they are an equal opportunity ranking system, as long as you play by the rules, which means you have a chance to get on top of a 500,000 searched keyword just as much as a million dollar company.  Of course, you'll have to know what you're doing and build up your link profile as well as do various on page optimization things in order to please the search engine gods, but that's all pretty common when it comes to rankings.

    In this discussion I'll be going over 6 secrets you need to understand before you can start mastering the art of SEO, and those 6 secrets are:


    Understand that you have to walk before you can run
    Whenever I visit a marketing or SEO forum, I always come across a person who is trying to rank RIGHT NOW for their extremely difficult keywords.  The experienced people will always say the same thing, which is "You should target lower difficulty keywords and work your way up to the main ones.  You need to target the low hanging fruit first, so you can get some traffic and sales, then target the bigger ones" which is pretty good advice.  We tell people to do this because you'll never rank for a main keyword right away, and if you're targeting lower difficulty keywords you can build up a presence online, which Google will start to watch.

    After a few months, you can then start to target your main keywords, and you might actually start to crack the top 5 pages if you're lucky.  It will always be an uphill battle, and even if you do rank #1 for your main keywords, it will then turn into a king of the hill battle royal for the top spot.  There's no where else to go except down, and everyone will try to kick you off of the top so they can get the traffic you earned over time. 


    Understand you'll always be learning and will never know everything
    When it comes to SEO, I feel like I'm always reading research studies or big blogs going over what the new method is to rank quicker.  I of course take everything with a grain of salt and let other people abuse the systems before I even think of going in, mainly because I don't know what's going to happen and I want to see if there is any backlash because of someones rankings taking after they tried their hand at something new lol.

    You won't learn SEO and Marketing overnight, it takes years of trial and error to know exactly what works and what doesn't, and even when you get to the point where you feel you know everything, it all changes lol 6 secrets for mastering the art of SEO


    Understanding the acronyms
    If you plan on doing SEO yourself, you will need to get well versed in all of the acronyms.  This is because there are a lot of them and some look similar but mean completely different things all together.  If you don't know the acronyms, you could mention SEM but meant to talk about SMM which is a totally different thing. 

    Below are some examples of the SEO related acronyms you'll need to know:

    • SEO >>> Search Engine Optimization
      The act of ranking your website organically within Google by optimizing your websites pages as well as building a presence on 3rd party websites so you can climb to #1 for your keywords.

    • CTR >>> Click Through Rate
      The percentage of people who clicked your link within the search engines either on your ad or organic listing.

    • IM >>> Internet Marketing
      The act of marketing around the internet to build buzz about your website or company in order to increase sales.

    • OBL >>> Outbound Links
      he amount of links on a page that are aimed at other websites.

    • PR >>> Page Rank
      The page rank of your website, or page, between 1 and 10 which is set by Google (doesn't matter much anymore since PR isn't a metric for SEO).

    • SMM >>> Social Media Marketing
      The act of marketing on social media platforms in order to boost sales.

    • SERP >>> Search Engine Results Pages
      This is the results pages within the search engine after you look up a keyword or phrase.

    Now these are just a few of the possibly hundreds of acronyms that you'll have to familiarize yourself with, but this is a good start for you if you're just getting into SEO.


    Understand that not everything needs your backlinks
    When it comes to SEO, you now don't have to place a backlink each and every time, in order to get a benefit from your post.  You can place plain text URLs as well as mention your business name or domain name without the .com or .net and still get a benefit from the search engines.  They search engines are smart enough to figure out you're trying to talk about your website, without you having to always place a link, and they will eventually boost your rankings because of it.

    When you do place a backlink, be sure to vary up your anchors and even place your URL as the link itself, in order to get the most benefit over time.  If you're linking to a sub page, be sure your anchor relates directly to that sub page for the best benefit passed through the link to your website.


    Understand that branding now helps with SEO
    Branding has always been on the back burner for SEO because people didn't really think that it played a huge role in your rankings, but I've always told people to get their name out there and watch their rankings climb lol.  Over the years, people have started leaning more towards a branding type of SEO than just placing links wherever they could, and it's been treating them well in the rankings.  Basically, you'll just want to help out as many people as possible and get your name out there, in a good way, so the search engines can find you and all the positive content written about you from the people you've helped along the way.

    The more branded, and positive, content out there about your business and website, the easier it will be to rank for your desired keywords 6 secrets for mastering the art of SEO


    Understand what to do on your own websites
    On page optimization is a big player in the overall SEO of a website.  You will never have the best result possible with an off page SEO campaign if your on page optimization is lacking.  Plenty of SEO companies out there will actually do free on page SEO because they want their main services to shine, and that wouldn't happen if the clients on page optimization wasn't set up properly.

    If you're not optimizing your titles, descriptions, headers, alt tags, content, etc. you'll just fall behind your competitors in the race to the top of the mountain.  You could be outsourcing your SEO, and if your on page SEO isn't great, your money will pretty much be wasted until you correct everything.



    In conclusion
    SEO isn't something that you should take up as a hobby, since it could make you a lot of money, and because it's a key point in your overall marketing campaign.  Yes, marketing and SEO are closely related, so much that people sometimes confuse the two when they are marketing their own websites and placing links for themselves lol 6 secrets for mastering the art of SEO  You can't be a know it all, because you'll likely fail sooner than later, so be modest and know that you don't know something.  Know your acronyms, if you don't, you'll just look like a fool when you ask "What's SMM and why do I need it?" on an open forum revolving around SEO lol.  Basically, you just need to read and then test what you've learned on a burner website that you aren't afraid of hurting.  After you've gone through a few burner websites, you can then try out your newly acquired skills on a website you truly want to rank and make money from 6 secrets for mastering the art of SEO


    Remember to follow me!
    https://www.seoclerks.com/user/Razzy


    Thanks!

    Razzy

    #Seo SEO
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    cmoneyspinner

    cmoneyspinner

    Thanks for the explanation of the acronyms and also your clarification about backlinks. Good to know!
    8 years ago

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    overcast

    overcast

    I think SEO is all about action and execution methods. You can see that mastering these things is not going to be an easy thing. And people have to be really understanding on how they do things the right way. You can see that mastering those things may require some level of effort on that part.
    8 years ago

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    Corzhens

    Corzhens

    I have to admit my ignorance on this SEO thing as regards content. On Page optimization for SEO is a new thing to me although my idea is the content of the page should adhere to the guidelines that it should be SEO compliant. Does this mean that I should be aware of the keywords for the search engine? And what is the html issue about SEO? Do I need to know HTML coding for the SEO capability of the web page?
    8 years ago

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    vinaya

    vinaya

    I liked how you have listed the steps to master SEO skills. Running before you can walk is a great idea. Since SEO is a very competitive area and you will have to always stand out. your need to run. When the process is slow, you will fall benind.
    Trying to learn always is a great way to master SEO skills. The SEO trends are always changing and you need to learn the new trends to succeed in your campaign.
    Not every thing needs backlinks. You sure need backlinks for seatrch engine ranks, however, backlinks are not every thing.
    Thanks for thisn tutorial.
    8 years ago

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    centurion

    centurion

    Thank you Razzy for this very big and beautiful articles. You are always delivering very very good quality and good number of articles about SEO and several methods of internet earning. These tips of SEO will help me and every SEO workers. A perfect SEO webmaster will first analyse the website must with the desired keywords and will give you an estimated idea before starting the work. Keyword research is a very much important factor for SEO website rank on worldwide search engines.

    Thanks
    Centurion
    8 years ago

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    Martinsx1

    Martinsx1

    They say knowledge is power and it's still applicable in mastering SEO. Without having the required knowledge and skills to succeed in the field, there is no way to guarantee success in the business. So therefore, it's very important to learn and master what you desire to get into before venturing into it.
    8 years ago

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    jpyy

    jpyy

    When it comes to metrics, I suppose people need to know the dead PR thing. However, though, they should also know DA (domain authority), PA (page authority), TR (trust rank), and CR (citation rank). Note there could be more. Anyone know of more?
    8 years ago

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    amelia88

    amelia88

    This is a fantastic guide, especially for someone like me who is really just starting to delve into the world of SEO and trying to best work out a strategy to make it work. I appreciate the "walk before you run" concept, and that it's okay to be taking baby steps as long as you're moving in the right direction.
    8 years ago

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    Corzhens

    Corzhens

    Slow and steady pays off in the end that’s why it is better to do things step by step instead of hurrying. It is like reading a book that you have to read page by page and you do not just scan or jump on pages because you do not know what you will be missing. But the most important for me is the practice of doing what you are learning. Without the practice you will surely forget the lessons in due time.
    7 years ago

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