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In a move that would seem contradictory to most, since they have stated they don't use the description for ranking purposes. Google has expanded the meta description tag from 160 characters to 320 characters.
This will give SEO's, webmasters, affiliate marketers etc, a chance to use those extra characters for including extra text in which they can promote their sites in the SERPs. On top of this, Google is also going to increase the size of search snippets also.
And this makes me ask, if Google is going to use a snippet of text from a webpage, and doesn't use the meta description for ranking purposes, why do they care enough to expand the meta description field in the first place?
Perhaps Google is expanding the meta description field as a way to let SEO's and webmasters know that the meta description is one of the most (if not the most) important part of Google's way of indexing and analysing websites in the SERPS?
I think the takeaway here regardless, is that meta descriptions are still important and moving forward, we should all take advantage of this expansion as you never know, Google could use it as part of your webpage's description or even as a featured snippet!
What do you think of this move by Google to do this?
Will you be going through all your old meta descriptions of 160 characters and expanding them to 320 now? 
But they all seem to follow one another eventually. Pinterest removed the like button a while back. A move that still confounds many. I don't know if FB and Twitter will remove theirs too but for Pinterest, there is definitely motive behind the madness if that's the right expression! But perhaps all 3 will follow suit and allow more text than before. I can't personally see the harm in that as it's more content on the page for them at the end of the day. Time will tell though eh!
Right! Same! Like how can we say all that we need to say in only 160 chars? Ah well a few more over can't hurt just let Google truncate it! :D But they all seem to follow one another eventually. Pinterest removed the like button a while back. A move that still confounds many. I don't know if FB and Twitter will remove theirs too but for Pinterest, there is definitely motive behind the madness if that's the right expression! But perhaps all 3 will follow suit and allow more text than before. I can't personally see the harm in that as it's more content on the page for them at the end of the day. Time will tell though eh! :)
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| Match | Count | SQL | Script |
| SELECT * FROM `questions` as q JOIN categories_faq as c ON q.catid=c.CATID WHERE (q.status=1 OR (q.status=2 AND userid='') ) AND q.quesid='25088' | 1 | SELECT q.*, c.seo as CatSEO, c.name as CatName, c.parentid
FROM `questions` as q
JOIN categories_faq as c ON q.catid=c.CATID
WHERE (q.status=1 OR
(q.status=2 AND userid='')
)
AND q.quesid='25088' | /opt/clerks-staging/docroot/viewfaq.php 496 () () |
| SELECT * FROM seoclerks.members WHERE USERID='272' | 1 | SELECT * FROM seoclerks.members WHERE USERID='272' | /opt/clerks-staging/docroot/include/functions/includes/member.php 445 GetAllUserDetails() () |
| SELECT * FROM categories_faq WHERE CATID='36' | 1 | SELECT CATID, seo, name, metatitle, h2header, metakeywords, metadescription, metaheader, parentid, image_name FROM categories_faq WHERE CATID='36' | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() GetCategorySeoFromType() |
| SELECT * FROM categories_faq WHERE CATID='30' | 1 | SELECT CATID, seo, name, metatitle, h2header, metakeywords, metadescription, metaheader, parentid, image_name FROM categories_faq WHERE CATID='30' | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() GetCategorySeoFromType() |
| SELECT * FROM seoclerks.members WHERE USERID=272 | 1 | SELECT googleplus_profile FROM seoclerks.members WHERE USERID=272 | /opt/clerks-staging/docroot/include/functions/main.php 16914 GetGooglePlusProfileFromId() () |
| SELECT * FROM ratings_faq as r, seoclerks.members as m WHERE r.USERID=m.USERID AND r.upvote=1 AND r.PID=25088 LIMIT 5 | 1 | SELECT m.username FROM
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LIMIT 5 | /opt/clerks-staging/docroot/include/functions/main.php 17159 GetVoters() () |
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b.username, b.userlevel, b.profilepicture FROM answers a, seoclerks.members b
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| SELECT * FROM ratings_faqanswers as r, seoclerks.members as m WHERE r.USERID=m.USERID AND r.upvote=1 AND r.PID=144907 LIMIT 5 | 1 | SELECT m.username FROM
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AND r.upvote=1
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LIMIT 5 | /opt/clerks-staging/docroot/include/functions/main.php 17159 GetVoters() () |
| SELECT * FROM ratings_faqanswers as r, seoclerks.members as m WHERE r.USERID=m.USERID AND r.upvote=1 AND r.PID=144909 LIMIT 5 | 1 | SELECT m.username FROM
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LIMIT 5 | /opt/clerks-staging/docroot/include/functions/main.php 17159 GetVoters() () |
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| SELECT * FROM ratings_faqanswers as r, seoclerks.members as m WHERE r.USERID=m.USERID AND r.upvote=1 AND r.PID=144911 LIMIT 5 | 1 | SELECT m.username FROM
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LIMIT 5 | /opt/clerks-staging/docroot/include/functions/main.php 17159 GetVoters() () |
| SELECT * FROM ratings_faqanswers as r, seoclerks.members as m WHERE r.USERID=m.USERID AND r.upvote=1 AND r.PID=144934 LIMIT 5 | 1 | SELECT m.username FROM
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| SELECT * FROM ratings_faqanswers as r, seoclerks.members as m WHERE r.USERID=m.USERID AND r.upvote=1 AND r.PID=144963 LIMIT 5 | 1 | SELECT m.username FROM
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LIMIT 5 | /opt/clerks-staging/docroot/include/functions/main.php 17159 GetVoters() () |
| SELECT * FROM ratings_faqanswers as r, seoclerks.members as m WHERE r.USERID=m.USERID AND r.upvote=1 AND r.PID=144974 LIMIT 5 | 1 | SELECT m.username FROM
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LIMIT 5 | /opt/clerks-staging/docroot/include/functions/main.php 17159 GetVoters() () |
| SELECT * FROM ratings_faqanswers as r, seoclerks.members as m WHERE r.USERID=m.USERID AND r.upvote=1 AND r.PID=144984 LIMIT 5 | 1 | SELECT m.username FROM
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WHERE r.USERID=m.USERID
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LIMIT 5 | /opt/clerks-staging/docroot/include/functions/main.php 17159 GetVoters() () |
| SELECT * FROM ratings_faqanswers as r, seoclerks.members as m WHERE r.USERID=m.USERID AND r.upvote=1 AND r.PID=145055 LIMIT 5 | 1 | SELECT m.username FROM
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LIMIT 5 | /opt/clerks-staging/docroot/include/functions/main.php 17159 GetVoters() () |
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LIMIT 5 | /opt/clerks-staging/docroot/include/functions/main.php 17159 GetVoters() () |
| UPDATE questions SET total_views = total_views + 1 WHERE quesid='25088' | 1 | UPDATE questions SET total_views = total_views + 1 WHERE quesid='25088' | /opt/clerks-staging/docroot/include/functions/main.php 1765 update_Faqviewcount() () |
| SELECT * FROM questions WHERE quesid!='25088' AND status='1' AND (question like '%Google Expands Meta Description limit 160 320 characters%' OR question like '%Google%' OR question like '%Expands%' OR question like '%Meta%' OR question like '%Description%' OR question like '%limit%' OR question like '%characters%') -- ORDER BY RAND() LIMIT 15 | 1 | SELECT quesid, question, seo, userid
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| SELECT * FROM seoclerks.members WHERE USERID='1323' limit 1 | 1 | SELECT profilepicture FROM seoclerks.members WHERE USERID='1323' limit 1 | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() insert_get_member_profilepicture() |
| SELECT * FROM seoclerks.members WHERE USERID='498' limit 1 | 1 | SELECT profilepicture FROM seoclerks.members WHERE USERID='498' limit 1 | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() insert_get_member_profilepicture() |
| SELECT * FROM members_ledger WHERE script='/opt/clerks-staging/docroot/viewfaq.php' AND querystring LIKE '%id=25088%' AND added>=UNIX_TIMESTAMP(NOW())-1200 GROUP BY USERID | 1 | SELECT USERID, username FROM members_ledger
WHERE script='/opt/clerks-staging/docroot/viewfaq.php'
AND querystring LIKE '%id=25088%'
AND added>=UNIX_TIMESTAMP(NOW())-1200
GROUP BY USERID
| /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() () |
| SELECT * FROM categories | 1 | SELECT * FROM categories | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() parseRedundantQueriesCache() |
| select * from categories_software order by name asc | 1 | select * from categories_software order by name asc | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() insert_GetSoftwareCategories() |
| select * from categories_wanttobuy order by name asc | 1 | select * from categories_wanttobuy order by name asc | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() insert_get_wantcategories() |
| select * from categories_wanttotrade order by name asc | 1 | select * from categories_wanttotrade order by name asc | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() insert_get_tradecategories() |
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| SELECT * FROM seoclerks.members WHERE USERID='617967.jpg' | 1 | SELECT profilepicture FROM seoclerks.members WHERE USERID='617967.jpg' | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() getUserProfileImage() |
| SELECT * FROM seoclerks.members WHERE USERID='585810.jpg' | 1 | SELECT profilepicture FROM seoclerks.members WHERE USERID='585810.jpg' | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() getUserProfileImage() |
| SELECT * FROM seoclerks.members WHERE USERID='589438.jpg' | 1 | SELECT profilepicture FROM seoclerks.members WHERE USERID='589438.jpg' | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() getUserProfileImage() |
| SELECT * FROM seoclerks.members WHERE USERID='600657.jpg' | 1 | SELECT profilepicture FROM seoclerks.members WHERE USERID='600657.jpg' | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() getUserProfileImage() |
| select * from categories_faq order by name asc | 1 | select * from categories_faq order by name asc | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() insert_GetFaqCategories() |
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TommyCarey
I've always used meta descriptions, even when people were saying they weren't needed anymore, mainly because you never know what Google will really look at when they stumble across your website. Google claims to love fresh and unique content, and that's what meta descriptions are if done right
I wonder if they decided to increase their meta description length because Twitter increased the length of the characters they allow within their tweets. Could Google have been watching what happened with Twitter when they increased their character limit and followed suit when the world didn't burn? lmao
I'm pretty excited to edit my descriptions because I remember when I wrote them for the first time it was tough due to the 160 character restriction. It was like I needed to get all my information into a single sentence, which was almost always impossible and I just said f*ck it and wrote whatever I wanted lol. now I don't have to worry about that because I can get 2 sentences in there now!
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