TommyCarey
Level X3
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Everyone here likely knows what Etsy is, if you don't, it's a place where you can list all your hand made items for sale. These items usually consist of jewelry, clothing, household items, etc. Anything that you've seen at a craft fair, if you've been to one, will likely be on Etsy.com for sale. Now if you already know what etsy is because you have your store up an running, you're ahead of the game on this discussion 
Doing your marketing for an etsy shop is necessary since the sales won't just come rolling in after you set everything up. There are many things you need to focus on and not just the quality of your products. In this discussion I'll go over 4 main ways you can do some marketing for your etsy business and/or website.
Generate Word-of-Mouth Marketing
Now this isn't as easy as you would think because it consists of more than just texting everyone you know and asking them to post on social media or text their friends about your new products. I actually did a test on this and messaged 100 people and only 3 of them actually did what I asked. My own sisters didn't even share my links lol!
Generating word of mouth about your new products isn't easy, but there are ways to encourage others to do this for you. Of course you can give them the best possible item of the highest quality and hope they share their purchase with the masses, but happy people don't willingly share on social media (which is sad). To encourage your happy buyers to share for you, you need to give them some sort of incentive. Now I know you're thinking "I don't make much per sale to begin with, how will I give them an incentive?" and that's easy. You can offer them a 2 for 1 or some sort of small discount so you can break even on their next order... as long as they share on social media or a different 3rd party website you have no control over
This type of "word-of-mouth" marketing is the digital kind. People who are on the fence about purchasing something will likely go ahead with the payment if their friend or family member has done it first. And if you're getting high quality items in the hands of happy buyers, they'll likely share for you in order to get a B.O.G.O. deal on their next order
Turn one time buyers into repeat buyers
After you dive into marketing your business, you will soon realize that turning your buyers into repeat buyers is what you'll need to focus on as well. Generating massive amounts of traffic to your store is going to cost a decent amount of money and also takes a good amount of time. But if you're pleasing your buyers and getting them to come back for a second, third or tenth order, you're making it much easier on yourself
If you can keep a good conversation going with the buyers, they will likely come back for more. This could be done in a few ways, which I'll list below
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I love going to this site as we can learn a lot of things from other's experiences. I love how you detail it so we can learn more from it. Thanks for this information. It can really help us a lot. Have a good one! :)
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