Cristian
Level X3
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Every time I read an SEO based strategies for a new project it always sounds the same and ends up with ranking number one for a bunch of search queries or keywords.
The essential goal of the SEO specialist is also not understood properly. My goal shouldn't be getting websites ranking in the first position. It should be getting you more sales, more leads and more profit.
And guess what? You can actually have a bigger profit despite the fact that you aren't ranking number 1 for everything under the sun!
The most important question is: Should we still focus on ranks and do they matter anymore?
Answer: Ranks don't matter as much as used to and you shouldn't dedicate your entire SEO strategy on ranks!
The old idea was simple: if you increase a website's traffic you will get more sales. But, we all know that isn't true in this day and age. I believe websites need to be efficient in getting leads and sales, as efficient as possible and unfortunately, that means you are probably going to get less traffic, but as I said, the quality of the traffic is important not its quantity.
We all know that organic traffic isn't really free. Are you paying for SEO services? Then it isn't free.
Are you paying an SEO specialist, are you paying a digital agency to implement SEO tactics or do you do SEO yourself and waste time doing it? Then the answer is simple: organic traffic is not free traffic and I personally hate when SEOs try to sell it that way.
Now that we got this out of the way and we know organic traffic isn't free we should figure out the most important metric when it comes to making a profit online: CPS (Cost per sale) - how much money do you spend for making one sale and this includes SEO!
Once you start seeing SEO services as a PPC campaign I assure you that you won't have time to obsess over rankings anymore and in the end, if your cost per sales goes down and the number of sales and lead go up you won't really care.
Here are my main three suggestions for increasing your organic leads and sales although you may lose some rankings and positions:
1. Increase your organic CTR (Click click-through).
You will need to increase your organic CTR because if you have a good organic CTR, theoretically your conversion rates should also go up. To increase your organic CTR you will need to optimize your title tags and meta descriptions, the content that actually appears inside search engines.
A good optimized title tag and meta description can bring in more clicks even if you aren't in the first position. If you are solving a user's problem they will choose you over your competition even if your competition is more SEO friendly and responds to Google's algorithm better.
In time you may even get top positions because of your good organic CTR, after the rank brain update Google is capable of understanding human behavior and will increase your ranks of you are answering people's problems better than the competition.
2. Focus on improving your headlines.
Stop wasting time developing highly optimized headlines that contain exact matches of your main keywords. Do you need to focus on conversions remember? What type of stuff should you say to keep users around and interested? Put yourself in their shoes, what type of headlines would make you stick around?
Test your potential headlines in your PPC campaigns, the ones that did the best should be chosen and implemented as real headlines, even if they aren't SEO optimized! Point is that users stick around and conversions go up, that should be your only concern.
Start researching into emotional words, power words and everything in between. Writing a good headline is an art and if you aren't taking things to the next level you will definitely be left behind by both search engines and your competition.
3. User experience based design.
Have you taken into consideration users experience when designing your landing pages? Are they able to handle organic users and meet their needs? No?
Well, you should better find a designer with strong UIX knowledge because you are missing out!
Keep mind that most users start reading a web page from the top left corner, do you packed sufficient quality information in that corner to keep your users happy and engaged? Learn to optimize your landing pages for conversions! Everything from design to the actual content should be focused on conversions and not get better rankings!
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I think with this whole competition among blog owners / websites are the visitors / members that will win because the competition will directly stimulate the improvement of the services offered by the competitors.
In the end, it's good for everyone. :D
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| Match | Count | SQL | Script |
| SELECT * FROM members_ledger WHERE ip = ? AND added>=unix_timestamp(NOW())-86400 | 1 | SELECT querystring, added
FROM members_ledger
WHERE
ip = ? AND added>=unix_timestamp(NOW())-86400 | /opt/clerks-staging/docroot/include/functions/includes/security.php 398 fetchMemberLedger() include_once() |
| SELECT * FROM `questions` as q JOIN categories_faq as c ON q.catid=c.CATID WHERE (q.status=1 OR (q.status=2 AND userid='') ) AND q.quesid='24255' | 1 | SELECT q.*, c.seo as CatSEO, c.name as CatName, c.parentid
FROM `questions` as q
JOIN categories_faq as c ON q.catid=c.CATID
WHERE (q.status=1 OR
(q.status=2 AND userid='')
)
AND q.quesid='24255' | /opt/clerks-staging/docroot/viewfaq.php 496 () () |
| SELECT * FROM seoclerks.members WHERE USERID='134' | 1 | SELECT * FROM seoclerks.members WHERE USERID='134' | /opt/clerks-staging/docroot/include/functions/includes/member.php 445 GetAllUserDetails() () |
| SELECT * FROM seoclerks.members WHERE USERID=134 | 1 | SELECT googleplus_profile FROM seoclerks.members WHERE USERID=134 | /opt/clerks-staging/docroot/include/functions/main.php 16914 GetGooglePlusProfileFromId() () |
| SELECT * FROM ratings_faq as r, seoclerks.members as m WHERE r.USERID=m.USERID AND r.upvote=1 AND r.PID=24255 LIMIT 5 | 1 | SELECT m.username FROM
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| SELECT * FROM answers a, seoclerks.members b WHERE a.quesid='24255' AND a.userid=b.USERID and b.status='1' AND a.status=1 ORDER BY a.combined_votes DESC, a.date_answered asc | 1 | SELECT a.answer, a.USERID, a.upvotes, a.downvotes, a.ansid, a.parentid, a.combined_votes, a.date_answered,
b.username, b.userlevel, b.profilepicture FROM answers a, seoclerks.members b
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ORDER BY a.combined_votes DESC, a.date_answered asc | /opt/clerks-staging/docroot/viewfaq.php 1245 () () |
| SELECT * FROM ratings_faqanswers as r, seoclerks.members as m WHERE r.USERID=m.USERID AND r.upvote=1 AND r.PID=132984 LIMIT 5 | 1 | SELECT m.username FROM
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LIMIT 5 | /opt/clerks-staging/docroot/include/functions/main.php 17159 GetVoters() () |
| SELECT * FROM ratings_faqanswers as r, seoclerks.members as m WHERE r.USERID=m.USERID AND r.upvote=1 AND r.PID=133005 LIMIT 5 | 1 | SELECT m.username FROM
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LIMIT 5 | /opt/clerks-staging/docroot/include/functions/main.php 17159 GetVoters() () |
| SELECT * FROM ratings_faqanswers as r, seoclerks.members as m WHERE r.USERID=m.USERID AND r.upvote=1 AND r.PID=133013 LIMIT 5 | 1 | SELECT m.username FROM
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LIMIT 5 | /opt/clerks-staging/docroot/include/functions/main.php 17159 GetVoters() () |
| SELECT * FROM ratings_faqanswers as r, seoclerks.members as m WHERE r.USERID=m.USERID AND r.upvote=1 AND r.PID=174353 LIMIT 5 | 1 | SELECT m.username FROM
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LIMIT 5 | /opt/clerks-staging/docroot/include/functions/main.php 17159 GetVoters() () |
| SELECT * FROM ratings_faqanswers as r, seoclerks.members as m WHERE r.USERID=m.USERID AND r.upvote=1 AND r.PID=174756 LIMIT 5 | 1 | SELECT m.username FROM
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| SELECT * FROM ratings_faqanswers as r, seoclerks.members as m WHERE r.USERID=m.USERID AND r.upvote=1 AND r.PID=133051 LIMIT 5 | 1 | SELECT m.username FROM
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LIMIT 5 | /opt/clerks-staging/docroot/include/functions/main.php 17159 GetVoters() () |
| SELECT * FROM ratings_faqanswers as r, seoclerks.members as m WHERE r.USERID=m.USERID AND r.upvote=1 AND r.PID=133286 LIMIT 5 | 1 | SELECT m.username FROM
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LIMIT 5 | /opt/clerks-staging/docroot/include/functions/main.php 17159 GetVoters() () |
| SELECT * FROM ratings_faqanswers as r, seoclerks.members as m WHERE r.USERID=m.USERID AND r.upvote=1 AND r.PID=133327 LIMIT 5 | 1 | SELECT m.username FROM
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| SELECT * FROM ratings_faqanswers as r, seoclerks.members as m WHERE r.USERID=m.USERID AND r.upvote=1 AND r.PID=133121 LIMIT 5 | 1 | SELECT m.username FROM
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LIMIT 5 | /opt/clerks-staging/docroot/include/functions/main.php 17159 GetVoters() () |
| SELECT * FROM ratings_faqanswers as r, seoclerks.members as m WHERE r.USERID=m.USERID AND r.upvote=1 AND r.PID=133122 LIMIT 5 | 1 | SELECT m.username FROM
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LIMIT 5 | /opt/clerks-staging/docroot/include/functions/main.php 17159 GetVoters() () |
| SELECT * FROM ratings_faqanswers as r, seoclerks.members as m WHERE r.USERID=m.USERID AND r.upvote=1 AND r.PID=133125 LIMIT 5 | 1 | SELECT m.username FROM
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| SELECT * FROM ratings_faqanswers as r, seoclerks.members as m WHERE r.USERID=m.USERID AND r.upvote=1 AND r.PID=133107 LIMIT 5 | 1 | SELECT m.username FROM
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| SELECT * FROM ratings_faqanswers as r, seoclerks.members as m WHERE r.USERID=m.USERID AND r.upvote=1 AND r.PID=133193 LIMIT 5 | 1 | SELECT m.username FROM
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LIMIT 5 | /opt/clerks-staging/docroot/include/functions/main.php 17159 GetVoters() () |
| SELECT * FROM ratings_faqanswers as r, seoclerks.members as m WHERE r.USERID=m.USERID AND r.upvote=1 AND r.PID=133302 LIMIT 5 | 1 | SELECT m.username FROM
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| SELECT * FROM ratings_faqanswers as r, seoclerks.members as m WHERE r.USERID=m.USERID AND r.upvote=1 AND r.PID=138262 LIMIT 5 | 1 | SELECT m.username FROM
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| SELECT * FROM ratings_faqanswers as r, seoclerks.members as m WHERE r.USERID=m.USERID AND r.upvote=1 AND r.PID=138639 LIMIT 5 | 1 | SELECT m.username FROM
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LIMIT 5 | /opt/clerks-staging/docroot/include/functions/main.php 17159 GetVoters() () |
| SELECT * FROM ratings_faqanswers as r, seoclerks.members as m WHERE r.USERID=m.USERID AND r.upvote=1 AND r.PID=151120 LIMIT 5 | 1 | SELECT m.username FROM
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LIMIT 5 | /opt/clerks-staging/docroot/include/functions/main.php 17159 GetVoters() () |
| SELECT * FROM ratings_faqanswers as r, seoclerks.members as m WHERE r.USERID=m.USERID AND r.upvote=1 AND r.PID=165312 LIMIT 5 | 1 | SELECT m.username FROM
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LIMIT 5 | /opt/clerks-staging/docroot/include/functions/main.php 17159 GetVoters() () |
| UPDATE questions SET total_views = total_views + 1 WHERE quesid='24255' | 1 | UPDATE questions SET total_views = total_views + 1 WHERE quesid='24255' | /opt/clerks-staging/docroot/include/functions/main.php 1765 update_Faqviewcount() () |
| SELECT * FROM questions WHERE quesid!='24255' AND status='1' AND (question like '%Stop obsessing ranks - why!%' OR question like '%Stop%' OR question like '%obsessing%' OR question like '%ranks%' OR question like '%why!%') -- ORDER BY RAND() LIMIT 15 | 1 | SELECT quesid, question, seo, userid
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LIMIT 15 | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() () |
| SELECT * FROM seoclerks.members WHERE USERID='340511' limit 1 | 1 | SELECT profilepicture FROM seoclerks.members WHERE USERID='340511' limit 1 | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() insert_get_member_profilepicture() |
| SELECT * FROM seoclerks.members WHERE USERID='6160' limit 1 | 1 | SELECT profilepicture FROM seoclerks.members WHERE USERID='6160' limit 1 | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() insert_get_member_profilepicture() |
| SELECT * FROM seoclerks.members WHERE USERID='41273' limit 1 | 1 | SELECT profilepicture FROM seoclerks.members WHERE USERID='41273' limit 1 | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() insert_get_member_profilepicture() |
| SELECT * FROM seoclerks.members WHERE USERID='1508' limit 1 | 1 | SELECT profilepicture FROM seoclerks.members WHERE USERID='1508' limit 1 | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() insert_get_member_profilepicture() |
| SELECT * FROM seoclerks.members WHERE USERID='672' limit 1 | 1 | SELECT profilepicture FROM seoclerks.members WHERE USERID='672' limit 1 | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() insert_get_member_profilepicture() |
| SELECT * FROM members_ledger WHERE script='/opt/clerks-staging/docroot/viewfaq.php' AND querystring LIKE '%id=24255%' AND added>=UNIX_TIMESTAMP(NOW())-1200 GROUP BY USERID | 1 | SELECT USERID, username FROM members_ledger
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| /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() () |
| SELECT * FROM categories | 1 | SELECT * FROM categories | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() parseRedundantQueriesCache() |
| select * from categories_software order by name asc | 1 | select * from categories_software order by name asc | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() insert_GetSoftwareCategories() |
| select * from categories_wanttobuy order by name asc | 1 | select * from categories_wanttobuy order by name asc | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() insert_get_wantcategories() |
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| SELECT * FROM seoclerks.members WHERE USERID='615678.jpg' | 1 | SELECT profilepicture FROM seoclerks.members WHERE USERID='615678.jpg' | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() getUserProfileImage() |
| SELECT * FROM seoclerks.members WHERE USERID='589438.jpg' | 1 | SELECT profilepicture FROM seoclerks.members WHERE USERID='589438.jpg' | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() getUserProfileImage() |
| SELECT * FROM seoclerks.members WHERE USERID='599711.jpg' | 1 | SELECT profilepicture FROM seoclerks.members WHERE USERID='599711.jpg' | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() getUserProfileImage() |
| SELECT * FROM seoclerks.members WHERE USERID='584026.png' | 1 | SELECT profilepicture FROM seoclerks.members WHERE USERID='584026.png' | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() getUserProfileImage() |
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| select * from categories_faq order by name asc | 1 | select * from categories_faq order by name asc | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() insert_GetFaqCategories() |
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wiseagent
Looking on the customer / consumer side this is not necessarily a bad thing because the competition will make companies have more commitment in offering better products... But looking on the owners side, this obsession with the first places on the podium may be something very frustrating (but not necessarily disqualifying for their companies). I think that this ranking issue was created with only one purpose: [b]competition[/b]. [sub][/sub][sup][/sup][s][/s]Looking on the customer / consumer side this is not necessarily a bad thing because the competition will make companies have more commitment in offering better products... But looking on the owners side, this obsession with the first places on the podium may be something very frustrating (but not necessarily disqualifying for their companies).Are you sure you want to delete this post?