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Why influencer marketing is all the rage right now

  • TommyCarey Level X3
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    Why influencer marketing is all the rage right now

    When you hear "Influencer" you think of someone that knows what they're talking about within a specific niche.  With indluencer marketing, you're paying that influencer to push your products or information in order to get more followers, likes, shares, sales, readers, sign ups, etc.  Influencer marketing is a newer technique to bring in sales compared to all the other ones out there such as PPC and Social Media Marketing. 

    When you're working with an influencer you can get your products or website in front of a massive following.  This following isn't yours and they're not loyal to you, but they are loyal to the person they're following and that's why this is pretty great Why influencer marketing is all the rage right now  You pay what the influencer quotes you and then they will post X amount of times during the week or month to help you build your own following or generate sales for you.  It's pretty simple lol.

    What people don't know about influencer marketing is that it actually helps you out more than just generating direct sales.  I'll list a few things that you will benefit from and not just direct sales.

    1. You will notice that it's easier to brand your business and website.
    2. You will notice an increase in the SERPs due to the links and shares you're getting.
    3. You will get traffic from random sources due to people telling their friends about you.

    Now these are just  few things, there are likely dozens more that will pop up once you start doing some marketing like this lol Why influencer marketing is all the rage right now


    So what does influencer marketing cost?
    Well that's kind of difficult to answer because it really depends on your niche and how big of a following your influencer has.  For example, I was talking to an influencer in my niche that had 320,000+ followers on Instagram and they were only going to charge me $20 a week to post 3 times a week for me on their profile.  Now that's a steal no matter the niche, but it seems to be the going rate for the one I'm in (and that's why I'm not sharing it Why influencer marketing is all the rage right now ).  Now you could be in the fashion niche where someone will have 100,000 followers and want $500 a week to post for you 3 times a week.  I'm sure you'll still get some sales, but is it worth the $500 a week, or $26,000 a year to advertise with them on their profile? 


    How do you find influencers?
    Well that's actually pretty simple.  You just look through your favorite app and search for your target keywords.  Find the people who have the most followers and contact them directly to see if they offer any sort of promotion.  They will usually get back to pretty quick since they're fairly active and some will say no while others will say yes.  Figure out how much they are charging per week to post for you a few times and also add your link in their BIO (for Instagram) and if it's worth it to you, try it out Why influencer marketing is all the rage right now

    You can also go to websites that have influencers list their profiles and you can cherry pick that way.  You will likely have to pay more per influencer because the platform will usually take XX% from each sale.  The Influencer knows they want to make a certain amount per week, so they will increase their prices on these platforms in order to get that amount after the platform takes their fees.



    In Conclusion:
    Influencer marketing is on the rise, so get in while it's still "cheap" compared to other types of marketing.  I'm seen some websites blow up in sales simply because they paid one influencer a few hundred bucks to post for them a few times a week during the month.  They then took those profits and paid for more influencers, which resulted in even more sales Why influencer marketing is all the rage right now  You don't have to limit yourself to just Instagram, I was just using that as an example because I'm currently searching through my niche for top influencers on there lol Why influencer marketing is all the rage right now



    Remember to follow me!
    https://www.seoclerks.com/user/Razzy


    Thanks!

    Razzy

    #Influencer Marketing & Monetization
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    Tronia

    Tronia

    Thanks for the detailed information. I honestly think that influencer marketing will explode even more in 2017 and it won't stop. It is already being widely used and rising steadily. I mean, why wouldn't you try to work hand-in-hand with somebody that has a huge follower base? You can get quite a lot from such relationships and this way of marketing.

    I gotta give it a try myself Why influencer marketing is all the rage right now
    9 years ago

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    Corzhens

    Corzhens

    When I first learned about influencer, I hastily created an account in Instagram to test the waters. According to the discussion that I came across about Influencers, it takes thousands of followers for one to be declared an Influencer. But I realized that getting followers is not an easy thing although I got 30 followers on the first day already. Influencers are like commercial endorsers of products and services. With the shift of advertising from tv to the internet I agree that Influencer marketing will dominate the worldwide commerce.
    7 years ago

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    kaka135

    kaka135

    I didn't know what influencer is until I read your post. I read a blog about getting more followers on Twitter, and the blog name is something "influencer", I did not know what it means until now. Thank you for sharing this, though I don't think I am going to get an influencer now, it's always good to know.
    9 years ago

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    Okav1ator

    Okav1ator

    Thanks for sharing this Razzy, I definitely learned a lot about influencer advertising. Now I know how profitable having a large following on Instagram can be. I'll definitely be trying to build a social media following to start implementing this type of advertising.
    9 years ago

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    cmoneyspinner

    cmoneyspinner

    I have heard of influencer marketing. It's not something I am ready to experiment with. As an affiliate marketer I don't yet see how it could be of benefit to me. What is your viewpoint?
    9 years ago

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    zeedollar

    zeedollar

    I agree with you. especially now that Instagram engagement is constantly on the increase. A single influencer mentioning your products or website might just be the difference between you making a huge profit against not having a single sale. Again it is important you do a proper research of the influencer to make sure they deliver value because a large following on social media might simply not mean they have the right targeted followers that converts.
    9 years ago

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    Corzhens

    Corzhens

    Now I know that an Influencer is like a celebrity who can endorse a business. And in fact, an Influencer has concrete proof of his following unlike a celebrity that has no numbers to speak of. And to think that an Influencer charges cheaply for endorsing your business, that’s the main reason why Influencer marketing is getting to be the standard. I know that in due time, those Influencers will be charging more so I’m thinking of ways on how to be an Influencer.
    8 years ago

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