TommyCarey
Level X3
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When it comes to website design, a lot of people lean towards purchasing a WordPress theme for their website since it's quick and affordable. The power of a good WordPress theme is unrivaled when it comes to an ROI because most of the themes that are designed are made in a way to be extremely user friendly while funneling users to specific points of the design, the products or purchasing pages 
If you were to pay a programmer and designer to do something original and have all unique code, it would cost you in the thousands, but a good WordPress theme will never break $80 if you get them from themeforest. Sure you could go to templatemonster and pay more than you need to, but if you're working with a WordPress theme then you don't need to look much to find a great design for under $100. So would you rather spend $100 or less? Or would you want to go through the agony of hiring programmers and designers until you find the right ones at an affordable price so that you could get a fully customized design? I usually lean towards the WordPress themes and if I need anything tweaked I'll pay a programmer to help me out for a day
One problem that I've seen arise when purchasing a powerful WordPress theme is that when you get the theme, a lot of the images are removed due to the fact that the designer doesn't own them. So basically you're getting a website that is not finished like the one you saw in the example. It's kind of a shady business plan because most people, myself included, are thinking that we're getting all the code as well as the images, but we're not. I remember about 6 months ago when I bought a theme and didn't get the images, I went back to the sales thread and no where on it did it say anything about me having to provide my own images because the designer did not own them and could redistribute them. Only after purchasing did I find out that the images were owned by a big corporation and the designer purchased them only to add to the demo. The designer was so generous to give me the links to where he purchased them so that I could do the same.... For a whopping total of $550 lol. So how did I solve this problem? I went over to billionphotos.com where I have an account and found similar images to what were on the demo and added them to my website. I paid $20 instead of $550 and was a lot happier Now I usually ask the designers if the images are included, but I just forgot to do so when purchasing this one theme Anyway, that's just a small set back lol.
Why are WordPress themes so powerful?
Well that's actually pretty simple, it's because they are basically one click installs for a super high quality, and hopefully responsive, website design that would have cost you thousands of dollars if it were custom coded
There are even some themes that had a demo content importing option which is really helpful for when you don't know what content to put where. It will put the demo content on your website and then you can just go in and edit whatever you need to so that it's unique It was sort of bitter sweet, but I knew I wouldn't be paying for anything custom unless I actually needed it After a few months they're actually ecstatic that they didn't drop $2,000+ on a custom design since it would have taken 30-60 days to complete and they would have been out of a good amount of cash. Now they can take that $2,000 and put it into advertising and gain even more clients, which increases their ROI 
Plus not to mention that different themes for different niches also have much different functions built in the core of themes, so researching for what you really need before buying is number one task. Compare it's capabilities and features more then comparing prices if you need to get most out of it ;)
Very good points made here Razzy :)
Choosing right WordPress theme for niche of website can be crucial and make very much difference when it comes to monetizing blog and beating competitors on search engines.
Most of beginners fall on nice looking demos of themes selling out there, but when you buy it and get it completely empty, then you realize what did you get :) Plus not to mention that different themes for different niches also have much different functions built in the core of themes, so researching for what you really need before buying is number one task. Compare it's capabilities and features more then comparing prices if you need to get most out of it ;)
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It can be hard going trying to find the right WordPress theme for your site. I've spent [s]hours[/s], days looking for the perfect WordPress theme for my site before. Installing and uninstalling many, many themes. Testing them out, seeing what options they have, seeing how they look in different browsers. Seeing if all the buttons and things work how they should do. Sometimes you can think you've got the sweetest theme ready for your site but there is something small about it which you don't like which can put you off from using that theme. lol. It happens! And I'm not just talking about free WP themes but paid ones too. Which is why I think every expensive paid theme should come with a free version (limited of course but free). I don't think it's enough to have a "demo" version as that might still not look right when it's installed on your own site. But that is one of the caveats of WP themes! :)
But you're right in that the theme you're using wont really have that much of an affect on your rankings. It's your content, site structure, onpage and offpage SEO that does that. And it can be expensive to hire coders to make you a custom WP theme. So really, if you're on a budget, you are forced to try out themes until you find one that not only looks right but is right for your site.
Still, with enough trying, you can usually find one that suits it and suits it's needs. And there are some really nice, professional free WP themes today. Themes that used to be premium themes but are now free. Sure, a million and one other sites are using it. But it can usually be tweaked to fit in with your own website and nobody need know any different! :D
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Just when you think you might have found something, you find something better. And again, you find something better than that. You could be going for days. In the end you choose your top 10 and look at all of them and you are really unsure which one to choose.Are you sure you want to delete this post?
If you have trouble with it, then indeed, you can buy a theme for under 100$. That is not too much money, but still a good theme.
Excellent topic! I agree with you: A good theme is worth it. It's important that websites do not look shady these days, so if you chose a traditional theme from WordPress, that wouldn't look very trustworthy. On the other hand, hiring someone to tweak- or make it for you might cost too much for an independent started with a tight budget. So if able, I would advise to make it yourself if your HTML and Photoshop talents are good enough. :) If you have trouble with it, then indeed, you can buy a theme for under 100$. That is not too much money, but still a good theme.
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Everett
What amazes me is when a newbie gets Wordpress, buys a Themeforest theme or another theme that sells products and then starts a business out of no where. It's like they just happen to get real lucky, and are profiting and making a living from their wordpress site. How cool would it be to get an online income monthly selling products from a website that will only cost around $100 for the first month, and then maybe $20 the next. The profit could exceed into unlimited potential for earnings if done right. Granted it's not Amazon, but there are still a few online businesses that are getting their fair share of the profits. Very great discussion, Razzy, as always! What amazes me is when a newbie gets Wordpress, buys a Themeforest theme or another theme that sells products and then starts a business out of no where. It's like they just happen to get real lucky, and are profiting and making a living from their wordpress site. How cool would it be to get an online income monthly selling products from a website that will only cost around $100 for the first month, and then maybe $20 the next. The profit could exceed into unlimited potential for earnings if done right. Granted it's not Amazon, but there are still a few online businesses that are getting their fair share of the profits.
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