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Does the design of a website matters in SEO or search engine optimization?



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Does the design of a website matters in SEO or search engine optimization?

Does the design of a website matters in SEO or search engine optimization?

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idealmike
Well SEO is Search Engine Optimization so it's the same thing.

But IMHO yes it does. Good site layout and structure is just one part of good on-page SEO. If your site has poor structure and layout and isn't easily navigated then it can effect your on-page SEO score and also if people aren't having a good experience on your site due to poor layout/structure then they aren't likely to hang around using that site and will go elsewhere and remember not to return too!

So having a good design that is modern, clutter free, fast loading and modernized can help from that aspect. But that said, there are some sites that rank highly despite having extremely poor design, structure and layout simply because they are so old and have good off-page SEO.



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vinaya
Website design matters in SEO, in fact site design is a part of on page seo. On page seo is optimizing your website and contents for search engines. While doing so you will have to consider number of things, for instance
well designed site that is use rfriendly and easy to navigate
the proper use of keywords on the site title/description and content title, description, and body.
Origina and unique contents.
You see site design is as important as having unique and original content.



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Corzhens
From what I had read, yes, the website’s design affects the SEO of your website. I don’t know how the search engine checks on it but my idea is the layout and the menu takes priority in the evaluation. So if your menu is cluttered or nearly empty then it might earn a demerit and cause the ranking to go down. I also think the color combination and the font have an effect on the SEO of the website.



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Kakashi2020
Yes it does, most people would like a mobile friendly and fast opening page. If your site isn't made for this then you need SEO because you're losing traffic.



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