roxanam84
Level 1
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Did you have any success with Facebook ads for promoting your products or services? At first I lost a lot of money because I did not know how to target my audience. I thought that if i choose a broad audience I can target more people. I learned the hard way that it does not matter how many people click on your add if they don't convert into clients. My advice is to do a research and find out who exactly is your target audience.
Did you have any success with Facebook ads for promoting your products or services? At first I lost a lot of money because I did not know how to target my audience. I thought that if i choose a broad audience I can target more people. I learned the hard way that it does not matter how many people click on your add if they don't convert into clients. My advice is to do a research and find out who exactly is your target audience.
Awesome! Firstly, fair play to you for trying them out. And although you say you lost a lot of money, you did not completely lose out because as you said, you learned something from it. You learned a valuable lesson that no matter how many people click on your ad, if they're not somehow targeted in some way, in as many ways as possible, your conversion rate will blow and you'll lose money. Unless you have some other way to recoup something from them even if they don't convert but you'll have to find out how to do that yourself. Hint: You could use popups/popunders etc.
But yeah, it wasn't a complete loss because you learned something from it. You learned that research is crucial and pivotal to how well your advertising campaigns convert. That is why though, that companies spend billions on market research every year, to learn and know as much as possible about their intended audience. That way you can better know how to appeal to them and them only based on their demographics.
Some basic questions you need to ask would be:
[list][*]What is the age group my business, product or service targets?[/*][/*][*]What is the leading ethnicity of the people that are interested in my business, product or service.[/*][/*][*]What is the leading sex of the people that are interested in my business, product or service.[/*][/*][*]What is the leading location of the people that are interested in my business, product or service.[/*][/*][*]What are the interests or behaviours that you can target in your campaign.[/*][/*][/list]You need to know these demographics like age, gender, relationship status, education and type of work they do and to target by radius or a city and or exclude locations. But also their interests and behaviours too to be sure people from the industry that are most likely to be interested see your ad and to know what type of people to target based on their behaviour on Facebook. You can do advanced targeting with Custom Audiences, Lookalike Audiences to target your existing clients and find people like them from building lookalike audiences. These are advanced features that exist for this reason. :)
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JOIN categories_faq as c ON q.catid=c.CATID
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| select * from categories_wanttobuy order by name asc | 1 | select * from categories_wanttobuy order by name asc | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() insert_get_wantcategories() |
| select * from categories_wanttotrade order by name asc | 1 | select * from categories_wanttotrade order by name asc | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() insert_get_tradecategories() |
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Tronia
I think Facebook Ads is a really good option especially for small business's that are trying to get more recognised and attract clients. Yes, I have used Facebook Ads before and had great success. It increased my business' traffic by a large margin. But I agree with you. Always do your research prior to using any sort of ad services otherwise you will most likely waste money. You want to be as optimal as possible. I think Facebook Ads is a really good option especially for small business's that are trying to get more recognised and attract clients.
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