TommyCarey
Level X3
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Almost everyone here knows what Instagram is, but did you know you can pay Instagram Influencers to post for you in order to obtain traffic and sales through your website? This has been going on since the beginning of the internet, you pay a person who is popular and they promote your website or items in hopes of making more than you spent on the post(s). Most influencers won't admit that they are taking money for these kinds of posts because they are suppose to make it look like they actually love what they are using or talking about. If you have a lotion and pay a model to say they use it, they are going to say they hadn't been paid so that it looks like a genuine post and not a promotion.
How much can an Instagram Influencer make per post?
Well that all depends on the niche they are in. Usually if you're in the fashion or health niche then you're going to be paying more because you'll have to pay models in order to post to the masses. The amount of followers a model has will determine how much you have to pay them, but there's not formula set in stone to figure out exactly how much to pay for these types of posts. If the model has over 100,000 followers then you're looking at around $200 to $400 per post, and that's just for an image with a reference to your website lol.
If you're in a less competitive niche it will cost much less. I've actually talked with Influencers in my niche and I can pay $5 to $20 a post along with a link in their bio to get direct traffic, and this is for users who have 200,000+ followers. That's a huge difference compared to the fashion and health niche.
Why can they charge this much per post?
Because they know you need to get the word out to their fan base and you will pay it if you want to profit. These influencers will register on third party websites which have a lot of users looking for promotions on Instagram and other social media sites. They will figure out the average price per post for how many followers they have and list it at that. The pricing is pretty insane and most start up companies can't afford the $200 to $400 per post in hopes of making enough money to break even.
Is this legal?
Well there's nothing really illegal about the influencer posting for you, so No it's not illegal. They could be breaking something in the terms of service set by Instagram, but they don't seem to be getting any infractions for doing so.
A lot of influencers will say that they were not paid for the promotion and that they truly love the product, but if you go through their previous posts you will see a pattern and then BAM there's a promotion lol.
How can I find influencers in my niche?
Well that's actually pretty simple and I will tell you my trick to find the good ones.
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