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Digital Marketing? What is Digital Marketing Exactly?

  • idealmike Level X3
    • 8

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    Digital Marketing? What is Digital Marketing Exactly?

    Digital Marketing is basically Internet Marketing. But since everything on the Internet is digital, it's sometimes known as Digital Marketing. But Digital Marketing itself is made up of several different things from SEO to Optimization, Web Design to Copywriting, Social Media Marketing (SMM) to Digital Advertising to Analytics. Here I'll give a quick breakdown of each of these different parts that make up Digital Marketing today!

    Digital Marketing? What is Digital Marketing Exactly??


    SEO = Search Engine Optimization
    SEO is the process, art and science of increasing a websites ranking positions in the Search Engines to make it rank higher up in the SERP results (Search Engine Results Pages). A webmaster, blogger or marketer will have to perform various SEO tasks such as link building as well as content creation (article writing) to SMO (Social Media Optimization) and more. An SEO will usually have to do the work him/herself in order to get those good rankings. Or they can outsource the work to a freelancer from the SEOClerks Marketplace!

    Optimization
    Talking of SEO, you can't have the O without the SE! SE and O go hand in hand with each other and while SEO can get you good rankings in the Search Engines. The next stop is to optimize the whole process for the people that are visiting your site to make it as easy as possible for them to navigate around the site and purchase from that site as easily and as quickly as possible. So while SEO can bring in the traffic, the optimization process is to streamline the purchasing experience on your site so that it can convert visitors into actual buyers and clients!

    Web Design
    Your website is the landing page for your business and it needs to adhere to most of the latest web design trends which mean making sure it's mobile friendly, making sure it loads fast, making sure it's easily navigated and making sure there are no broken pages, links etc. As a webmaster or even web designer, you'll need to learn these latest website design trends, evolve and adapt to them to keep up with the quickly changing landscape.

    Copywriting
    If you want your site to have the latest and best content on things that matter to the people you are targeting, then as a webmaster, blogger or digital affiliate marketer, you'll need to be able to write copy written articles quickly and also consistently too. And copywriting is basically the art of taking one article and then rewriting it in your own words, in your own way, but with a unique twist to it. You can actually improve on already amazingly written articles by copy writing them which can earn you more respect for that article than the original does for the original authors of it!

    Social Media Marketing
    This is the art of posting consistently on social media sites to always be in they eyes of the people that are using it. The people that are your targeted audience. That's not always easy and is exactly why we need to do copy writing so you can have an endless supply of amazing, awesome content in which you can actually share to social media in the first place. Different social media sites and platforms all have their own pros and cons but making use of all the top social media sites in this way will help you to stay ahead of your competitors that aren't!

    Analytics
    If you can't see how well your website is doing and for what, how can you know what you need to focus on and or do more of? That where Analytics comes into play. By letting you see what digital marketing campaigns are working and which ones aren't! So you can know who to sack, fire or drop and who to keep paying and for why. Using Analytics you can get a comprehensive look at how each digital advertising or marketing campaign is doing. It lets you see where your sites visitors are coming from and what they view, for how long and what link they clicked out on. Anyone not using Analytics these days is potentially loosing out on gold mine of valuable information.

    Advertising
    Advertising can mean many different things since there are so many different types of ads you can take out. Examples would be Google Adsense ads or even Facebook ads, promoted tweets, pins etc. The trick is to earn more back from your advertising than you have spent (ROI). When you have cracked that, you will just want to keep repeating it over and over again so that you're always earning more back then you've spent on the actual ads that you're taking out.

    Okay so that's about 7 different parts that make up digital marketing today.

    Do you make use of all of these methods and parts when seeking to get good rankings, traffic and authority online today?

    What other digital marketing methods are there that you make good use of and why?

    #Digital #Marketing #Advertising #Seo #Optimization #Webdesign #Copywriting Marketing & Monetization
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    centurion

    centurion

    Hello Idealmike
    Have a wonderful day.


    Its nice and details description about digital marketing. Digital marketing has been known as data driven marketing and has been fully developed on 1990 to 2000 time. It works mainly with internet but also with mobile and any other digital medium. Except your 7 techniques there are some more types of data driven marketing like search engine marketing, content marketing, social media optimization, influencer marketing, content automation, campaign marketing, data driven marketing, e-commerce, eo mail direct marketing, e-books, display advertising and games. Digital marketing is now also available with digital medium like mobile ( sms and mms).

    Thanks
    Centurion
    9 years ago

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    idealmike

    idealmike

    Well thank you! And yes, that's a great insight into digital marketing thank you for the input! And you're right, it's changed quite a bit since the 1990's! I was looking at an infographic earlier that showed what has changed and how it's changed comparing old classic marketing with new generation digital marketing of today. I'll have to try and dig it up and do a post on it as it certainly made for some eye opening insights to say the least! And that's what I'm all about. Having my eyes opened and opening the eyes of other people too. Right to the point where we're peeling back the iron curtain so they say and seeing what's on the other side. If that makes sense! Digital Marketing? What is Digital Marketing Exactly?
    9 years ago

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    Cristian

    Cristian

    What about mobile? Everything is about mobile these days so I think a new digital marketing specialization should be invented only for mobile experts. I know all the things above apply for mobile too but as time passes and Internet Marketing becomes more and more complicated, you can't know it all, new specialized fields should be drawn. Anyways, thanks a lot for the info!
    9 years ago

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    idealmike

    idealmike

    Hi Cristian! How you doing? And oh yes indeed! Covered in theWeb Design section in that you should make sure your website is mobile friendly. And yes again, you're right, I was saying the other day about how we've had to "unlearn" old stuff and learn about new stuff in the past few years as web technology improves and old with the old, in with the new as they say. Digital Marketing? What is Digital Marketing Exactly?
    9 years ago

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    Raja0803

    Raja0803

    Digital marketing alson known as data driven marketing is un umbrella term for the marketing of products or services using digital technologies, mainly on the internet but also including mobile phones, display advertising and any other digital medium.
    digital marketing's ddvelopment since the 1990s and 2000s has changed the way brands and businesses utilize technology for marketing as digital platforms are increasingly incoroporated into marketing plans and everyday life and as people use digital devices instead of visiting physical shops digital marketing campaingns are becoming more prevalent and efficient.
    9 years ago

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    Corzhens

    Corzhens

    In the earlier days of e-commerce, I remember that a business website is like a blog where the story of the business is the content and the inner pages contain the details. But things change fast in the digital world that now we have that thing called digital marketing not only with the use of websites but also social media networks. In fact, I have been seeing a lot of business promotions in Facebook every day and most of those businesses are doing good with their social media marketing.
    8 years ago

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    Kakashi2020

    Kakashi2020

    Digital Marketing or Internet Marketing or Online Marketing is basically selling and promoting your company, business, products and services online using various platforms like SMP's, Blogsites, and various websites.
    8 years ago

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    DenialSom

    DenialSom

    Hi! Generally speaking, digital agencies ensure the presence and promotion of the brand in the digital environment. The team may include: marketer, SEO specialist, analyst, project manager, designer, layout designer, programmer, content Manager and copywriter. For irregular work, such an agency may hire freelancers, such as videographers or photographers.

    Digital agencies provide the following services:

    development of a comprehensive product promotion strategy;

    website creation and promotion, design, display and contextual promotion;

    working with online communities;

    organizing offline events;

    creating ads for digital TV or online radio, etc.
    5 years ago

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