TommyCarey
Level X3
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As it says, Content is king but marketing is Queen and runs the household! Content writing is a huge thing when it comes to top rankings because Google, Yahoo!, Bing and the other smaller search engines want to see a website with something new and unique. Copied or spun content never ranks as well as unique content unless there is a glitch in the matrix lol.
Also, I got the title idea for this discussion from my buddy Cristian's header image on his profile 
Cristians Profile: https://www.seoclerks.com/user/Cristian
Go follow him, he writes some great discussions and also has some amazing services for sale here on SEOclerks
So lets get to it!
Why exactly is Content King?
Well content is king because the search engine users want to see something new and not something that they've already read a dozen times on other websites that have covered the idea, product or event. A good example of this is if you were writing about a video game covering a specific weapon, would you just copy and paste someones post about it and say it was your own or would you take the time to write it in your own words? Writing it in your own words will get you more followers and return visitors because it was unique and they like that!
The big 3 search engines want to please their users so they want to put unique and fresh content in front of their eyes. By posting your own content you're pleasing the search engine gods and in return they show you a little bit of love in the rankings department lol
Be sure to optimize your content, but not too much. If you do it just right you will see a better jump in the rankings as opposed to if you over optimize your articles and get no love because you were doing too much. Write your articles for your readers and not to please the search engines and you'll usually please the search engines. They want the articles to be readable for the real people who they will be sending to your website. If you write something like "SEO is the best SEO because SEO is going to rank your SEO websites" (SEO being your keyword) they will not rank your site because you're just trying to abuse their system.
Why exactly is Marketing the Queen who runs the household?
Marketing is Queen to the content king because it's much more powerful than fresh and unique content. The only thing is that you need BOTH to survive in todays online battle for rankings. Just by having hundreds of great articles that are fresh and unique won't get you top rankings, you need to do some marketing to get them found and to be seen as more popular. On one hand you can do loads of marketing with little content on your website and it won't go well while on the other you can do a lot of content generation with no marketing and it also won't go well. You need both to survive.
What you can do:
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idealmike
But I do agree wholeheartedly though! And it's a true analogy as well. In fact, so much so that SEO can actually be compared to a game of Chess. You have the King and the Queen, and they would be the content and the marketing. And you have all your other pieces too like Rooks, Bishops, Knights & Pawns. And just as they all play a part in playing the game and the correct movement of them determines the outcome of the game (whether you win or lose) The same can be applied to SEO as well. Where your King would be content, the Queen the marketing, the Rooks the SMM etc, the Bishops the researching, the Knights the advertising and the Pawns just doing all those small (but important) menial tasks like going out and asking people for guest posts, forum marketing, blog commenting that sort of thing etc etc.
But you have to move those pieces and use them to your advantage as wisely as you can. Sometimes you have to sacrifice a Pawn or too in order to get a better position on the board in which you can strike and make your death move. In as few moves as possible. I like to get people with the three move check mate. I always try that one on people I've never played with before to see if they know it and know how to counter it. But any good chess player knows that move and will know how to counter it.
And that's sort of how it goes in the world of SEO and rankings as well. Although it can take more than a few good moves before you start seeing some results and success from using those pieces wisely to the best of your ability. Sometimes a game of chess can go on for days while the other player works out the best moves to take. And through making those calculated moves you can see some success. But every game starts with a Pawn!
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