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How To Become A Better Copywriter?



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How To Become A Better Copywriter?

How To Become A Better Copywriter?

Hello freelancers and content creators!
I would love to improve my writing skills and I am interested in "the art of copywriting".

I do know that you'll have to work hard and all that, and obviously just "train, train and train some more" to get better results and improve your skills in general. So I do understand that this is what I'll have to do. However, I'm looking for a "better way" of doing it.. Which is why I ask you.

I'm aware of the fact that you could just Google whatever you're looking for and I've been doing that too.. But I'd love some help from you guys!

Do you think you can improve your copywriting skills by writing articles for instance, or do you think you'll have to focus on copywriting alone?


For those of you who don't know what a Copywriter is:

Copywriters (known as continuity writers in broadcasting) are used to help create direct mail pieces, taglines, jingle lyrics, web page content (although if the purpose is not ultimately promotional, its author might prefer to be called a content writer), online ads, e-mail and other Internet content, television or ... (Source for full information.)



Best Regards,
hitmeasap

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idealmike
Do you think you can improve your copywriting skills by writing articles for instance, or do you think you'll have to focus on copywriting alone?

Well like anything in life, the more you do it, the better you'll be at it. When it comes to writing, the more you write, the more you'll learn about writing. I still learn new words myself that I come across every now and then when I'm copywriting stuff. I do a lot of copywriting for ST. It's just about finding something, reading it and taking it in. Then writing your own version of it, only better. With more detail, more emphasis on certain words. Changing words around and swapping them for their alternative words. Stuff like that.

And the only way you can really get better at doing it, is by doing it. Like you've said, more and more, and then some more. These sorts of skills come about from doing and not so much from learning about how you do them. Like they say, wisdom is found at the bottom of the bottle, not what's written on the label. How To Become A Better Copywriter?



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hitmeasap
Thank you Mike. I definitely agree with you. The more you do it, the better you'll be at it. And that would obviously be the case when it comes to writing too.

However, copywriting.. In your opinion. Is that actually so much different from being an article writer or from being a decent writer in general? - I mean, there's a huge gap in price between articles and sales copies for instance. But both of them can be written by a writer. - What is it that really makes a copywriter, a copywriter. What makes a copywriter able to take a step to the side from the "ordinary writers" so to speak?



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idealmike
Yeah I don't think so really. It's just another name or a label that people have slapped on them. Writing articles from scratch should be paid more for. But copy writing is basically taking something existing and making your own version of it and that's usually much easier to do as you don't have to do much research on the topic you're writing about as it's already there in front of you lol. But a copy writer is just a writer at the end of the day. They're just copying something but putting their own spin on it. That's how I see it. How To Become A Better Copywriter?



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hitmeasap
And that's the point Mike. I too, see copywriters as "ordinary writers", but that label makes them hundreds or even thousands of dollar per month, in comparison to "ordinary writers". - And how is that possible?

Well, first of all, some of these copywriters have worked for some famous or semi-famous blogger, company or whatever, and that company or blogger made a bunch of cash due to the work from the "ordinary writer". - At that point, the "ordinary writer" became "the copywriter" instead.. As he could show evidence and proof of his previous work. As that would work as a recommendation and also evidence of superb job that brought some incredible results. - Well, that's at least how I think it is.



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Lynne
Hmmm I thought copywriters were special, that they knew exactly how to write something and make you take action!



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hitmeasap
Indeed, and that's probably the truth, in reality. At least from the beginning. But most copywriters you'll see nowadays, (Except the already famous one obviously) will most likely be "self-claimed" copywriters. - Which basically means that they believe they'll make more money writing sales copies instead of articles. - And truth to be told, they will make more money as long as they make sales.



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Lynne
Yes of course you can improve your copywriting skills and I am sure you will do great at that. I need to spend more time working on copywriting as opposed to content writing. I feel like my content writing skills are good and people read my content and they engage with it however I am not so sure my copywriting skills are that great. I would also love to learn more about copywriting.

I was under the impression that copywriting was more writing sales copy? Writing something and making people take a certain action afterwards, like subscribing or purchasing something.



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hitmeasap
Yeah, you're right Lynne. That's what a copywriter does. - But that also basically means, that they're still writers, right? - A copywriter does what an article writer does, but they do things a bit differently, as they write to make sales etc. And not just to hand out information to people in the way of articles would be written. - But even though both copywriters and article writers are writing content, it's often a HUGE difference in the cost between the two. - An article writer would charge you basically $5 for a 500 word article, and a copywriter could potentially charge you anything they want for the same amount of words. If they can prove that they're indeed outstanding copywriters. But even if an article writer is AMAZING, he will never be able to make as much money as a copywriter can make.



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sumoncps
Many of the time people dont know the actual difference between content writing and copywriting. Thank you for making it clear here.



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Corzhens
The best training for copywriter that you can get for free is to read good articles and understand the writing style. Good copywriters can elicit reactions from their readers. It’s hard to explain that part but if you can write something that can make the reader react then that’s already an achievement. But for me, I would be rather natural in my writing than to be sophisticated. It’s not good to show an impression that you are too good to be true with your writing.



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Kakashi2020
Copywriting is a skill that not all writers have. I do believe that I'm particularly good in copywriting because it was actually one of my first online jobs. I was tasked to write tag lines, descriptions, and product adverts for hundreds of products and I love doing it.



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