Cristian
Level X3
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A couple of months ago I wrote my first article on LinkedIn in my way off developing my account to the "All Star" point. Got a decent number of view and helped a lot with my credibility, the actual result was way over my initial expectations.
Since then I've followed some advice given by Mike and Razzy about LinkedIn, I've filtered and made connections with a lot of CEOs, got a lot of recommendations and I get a job proposal every once a week or two, nothing too serious that would make me leave my current job, but still, very impressive stuff by just adding people as connections, no PMs, no nothing.
I want to take this LinkedIn thing to another level but I don't know what my end goal should be.
I guess I'm looking for long term clients that have enough cash to hire me and give me a trial period to prove my worth. I don't really want another full-time job, I already work at the best agency in town and I don't really want to move.
A second goal would be getting a big job overseas, something like US, Canada or New Zealand. Not so sure about this either, though.
So what should I do? Should I write 2 good articles a month help? I definitely want to create a slideshare, should I create at least one slideshare per month too?
For example, if I want to target US clients, should I make connections with CEOs or managers? What should I say in the PMs, straight out list my services or just have start a conversation first?
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The slideshare posts will obviously take longer to set up because there's a lot of slides that you have to make, but it's worth it. I would do at least 1 slideshare and cross post it to LinkedIn. So with 2 to 3 posts and at least 1 slideshare post which is cross shared, you should be able to build a good amount of authority and credibility
The success your posts can get to depends on the amount of connections you have. Whenever you post a new article, tutorial or debate, all of your connections will get notified and you may see 10% to 15% coming to see what you posted.
I've found out that people like "How To's" or a title that has a number in it like "7 ways to improve your website" for an example. Whenever I do a post I always have my contact information in the bottom, sometimes I forget, but usually it's there. Even though it's all on my profile, I still put it at the bottom of every post because people are lazy and I might lose a lead or two because they don't want to click through to my profile. It's sad, but it does happen. Give people loads of options, and one of the best is your contact info in your post :D
Like I've said before, connecting with CEOs, Presidents, Vice Presidents, etc. will get you past the dreaded "gate keeper" assistant or front desk girl/guy who answers the phones and directs it to the department. And then the person who picks up for the specific department might not forward you. Essentially you're bypassing all of these people which is similar to cutting out the middle man and the people who will shoot you down right away because they can't make a business decision lol.
I recently started linking my slideshare and LinkedIn accounts and notifying all my connections after I post a slideshare. I haven't hat as much time as I'd like to work with slideshare, but I did notice a good amount of views coming in after just my first post on slideshare and sharing it on my profile on LinkedIn. My phone rang a little more for around a week and it was all people who could write the checks for the business :D
If you can, post like 2 to 3 times a week on LinkedIn and you'll probably see a good conversion rate. Obviosly you won't be a millionaire overnight, but you'll get a few more clients each month because of it. Cross advertise using slideshare and siphon traffic from both platforms :D The slideshare posts will obviously take longer to set up because there's a lot of slides that you have to make, but it's worth it. I would do at least 1 slideshare and cross post it to LinkedIn. So with 2 to 3 posts and at least 1 slideshare post which is cross shared, you should be able to build a good amount of authority and credibility :)
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Razzy has hit the major points, in that it mostly all depends on how many connections you have, how well connected those connections are in your industry. And the quality of the articles you are posting as well. If they are high quality, well versed and highly informative and helpful articles. If they use call-to-actions within them, then that is going to help considerably all things considered. I would also say that you already know just how effective this could possibly be for you, and if you have the time, talent and ability to do it, then don't even hesitate and think twice about it but just do it! Be like Nike and just do it! Start with one or two articles a month, then see what kind of response rate you got from them. Then start by adding more and more and increasing the amount you add to LinkedIn per month. Eventually, all that work will pay off. But only do it if you are getting a decent kind of response rate on your articles. For that, you kind of need to be active on LinkedIn, always making new connections, talking to people,getting them to read and share your articles on and the like. You can't really just post-and-go. You need to do the engaging as well. Engaging works!
I would say this is one of those things that's better to do and know than it is to not do and not know. If you know what I mean? :D Razzy has hit the major points, in that it mostly all depends on how many connections you have, how well connected those connections are in your industry. And the quality of the articles you are posting as well. If they are high quality, well versed and highly informative and helpful articles. If they use call-to-actions within them, then that is going to help considerably all things considered. I would also say that you already know just how effective this could possibly be for you, and if you have the time, talent and ability to do it, then don't even hesitate and think twice about it but just do it! Be like Nike and just do it! Start with one or two articles a month, then see what kind of response rate you got from them. Then start by adding more and more and increasing the amount you add to LinkedIn per month. Eventually, all that work will pay off. But only do it if you are getting a decent kind of response rate on your articles. For that, you kind of need to be active on LinkedIn, always making new connections, talking to people,getting them to read and share your articles on and the like. You can't really just post-and-go. You need to do the engaging as well. Engaging works! :)
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