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Content Gating - Benefits and Drawbacks

  • Cristian Level X3
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    Content Gating - Benefits and Drawbacks

    Content Gating is basically the type of content you can't access unless you give some personal details out like your name, email, social media profiles, etc.
    Content Gating - Benefits and Drawbacks Why would you publish gated content on your website? Well, gated content can help you gain very detailed leads which you can use in various forms to increase your earnings by targeting very specific audiences, you will never get this type of control with free content.

    The Benefits:

    • Very effective outreach to people that are interested in your product;
    • Your content once accessed will be perceived as valuable and important, people may share it directly with their friends and family, the value things works better if you offer a PDF;
    • You will have a lot of information on everyone that accesses your content.

    The Drawbacks:
    • Few people will go through the trouble of writing several lines of personal information just to get their hands on your content. The content itself must be insanely high quality having details and maybe statistics find nowhere else;
    • You will gain no off-page SEO benefits because practically no one will link to a gated content;
    • You may get some people and customers upset because you are restricting content;
    • You will not rank with this content because you won't have anything of value to offer Google.

    What do you think of gated content? Have you ever done this? Do you think the benefits outrank the negative aspects?

    #Content #Gating #Benefits #Drawbacks SEO
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    hitmeasap

    hitmeasap

    I personally don't like this type of things, but I've tried it a few times. I did this using my SEOClerks affiliate id for instance, when I gave away $5 coupons for new affiliates. It was easy and it brought me decent results in the beginning, but to me, it just doesn't feel right. To lock content this way, is selling the content in one way, according to me and that's just awful. - That being said, I do understand why people are locking content, and I can see why people will continue to do so, but I don't like to do it myself.
    9 years ago

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    idealmike

    idealmike

    Interesting Andre! So was you funneling the traffic from your site to that offer then? Or was you running an ad or something somewhere and sending to a squeeze page? I was thinking of doing something like this on my SEOClerk.xyz I might just experiment with several "pop ups" of sorts but they are annoying / inconvenience to me when I see them so I know what you mean about not feeling right kind of spiting your nose for your face. But it's a dog eat dog world isn't it and you have to kind of gently nudge people? No, practically shove them in front of your offer these days to get them to notice, but only if they've already expressed an interest in it though right? Content Gating - Benefits and Drawbacks
    9 years ago

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    Lynne

    Lynne

    I have tried to access "premium content" before that was gated and I was terribly disappointed when I got in after handing over my details. It is not something I will be doing again.

    I think if I ever had to do gate content it would have to be some really mind-blowing content that I am sharing.
    9 years ago

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    idealmike

    idealmike

    Oh yeah, for sure, many times. So I can related to that myself. A lot of places do it and you only find that the content is crap. Meanwhile, they've got your email address and sending you tons of promotional email ads and that! Although not all gated content is rubbish as sometimes it can actually be as valuable as they claim it to be by making you sign up first or something but that really depends what it is you want to know or was looking for. And yeah it would have to be good content worth doing that for IMHO as I wouldn't want my readers to have to go through that then think the content is crap as they would never come back to my site again! lol x
    9 years ago

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    MusicMoguls

    MusicMoguls

    This is a very good way to generate repeat clients or repeat traffic to your website. I have subscribes to many different websites because the only way i could get the content i needed was to sign up. While doing this i also has to agree to a newsletter, now they can market to me. This is great for businesses to grow, especially in the tough market we live in today. These types of marketing strategies also have a very bad name like Lynne mentioned. Many websites offer certain software or content in exchange for filling out a survey. When you take the time to fill out the entire form you get redirected and you never get what you wanted in the first place. That is the reason why i think locking content will never work on a wide scale and will never be used as a go to strategy for marketers. I have never done this and i don't think i ever will but who knows! Thank You for sharing this i appreciate it its a good read.
    9 years ago

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    idealmike

    idealmike

    Yeah those surveys for access offers have been the scourge of the Internet since survey sites began and some guy coded a script that tied all that in together forcing people to take surveys or enter their mobile number in exchange for a code to enter to unlock something like some links or something like that. But really, the thing is, those same people don't really have any legs or room to argue with as they were/are/was probably wanting to download some hooky software or something nulled or the like and that's exactly the type of people, those do a survey for access creators were and are targeting. Mostly because those people are quite naive and gullible and will do the survey and enter their mobile number just to try and get what they want lol. Meanwhile they start getting tons of crap promotional emails and random text messages that charge them like $3 per text received or something lol. Sounds crazy but is true and does happen. But yeah, it means that even genuine users who was looking for something not hooky or nulled, can find the same thing happening and that's just not right and for those reasons, if I could put anything into "Room 101" about the Internet, it would be those bloody survey access sites! lol
    9 years ago

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    procoder

    procoder

    I've seen a lot of sites using content lockers/gates to generate leads and increase the number of likes and such and I think they works perfect in the most cases, specially if you have a lot of visitors. The problem with these content lockers it's not the part when you have to type your email, but what's behind it after signing in, most of them claim to offer "super" content if you sign up but from what I've seen it's the same thing as unlocked content. In then end, I understand why they do that, but personally I would never do the same thing with my site.
    9 years ago

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    EliteWriter

    EliteWriter

    I cannot stand this method. I , for one, would not be willing to provide any personal data unless I feel it is absolutely necessary for me to gain such access. Most likely I will just go to look for whatever I need somewhere else where I feel sort of more secure. I hate giving out my personal information.
    9 years ago

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    Kakashi2020

    Kakashi2020

    I don't believe in content gating because it would severely limit your visibility. Most people won't spend time to register, while others would just leave half finished. Ive noticed that people would tend to spend time registering only if they would earn something from it and not to access free written information with pages of search results.
    8 years ago

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    Corzhens

    Corzhens

    If my understanding is right that gated content is a site that you need to register before you can see the content then I’d say it has no benefit at all especially when the user has to pay something to register. I have come across several sites with gated content so I believe that there are webmasters who are doing that. I’d say they are losing so many prospective clients to their business.
    7 years ago

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