TommyCarey
Level X3
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A lot of people always confuse search engine marketing (SEM) and search engine optimization (SEO). I'm here to shed some light on exactly what SEM is 
First off, SEM doesn't really help you rank higher in the search engines because 99% of the work that is put into it is to do exactly what it's called, marketing. You're phrasing your words in a way to increase your sales and you're not really focusing on backlinks to increase your rankings.
Now even though you're not trying to rank your website higher when doing an SEM campaign, the search engines are still involved. The search engines are still involved because of their PPC platforms. You will need to word your ads in a way so that they increase the click through rates and increase conversions. A nice little trick I like to do is add some numbers into the title and description in order to have them stand out among the other ads
This type of marketing also spills over into your banner advertising. You can put up an ad that says "Buy The Shoes On My Website!" or you can have it say "50% off all shoes - Click Here" and it will convert much more than the first title. That is because you put a little marketing tweak on the ad. Both titles show that your website sells shoes, but one shows a discount and tells the person to click. Remember what I said about adding numbers to my PPC ads? Well that spills over to my banner ads as well in order to increase conversions. Another great thing about adding numbers to the ad is that people will know exactly what they're getting themselves into when they click through to your website. If your ad says your shoes are 50% off, they better be 50% off lol.
Remember a little earlier when I said that 99% of SEM doesn't involve rankings? Well the 1% that does is when you're posting on news websites or a popular blog in order to get some marketing for your business. You'll most likely post a backlink for your website somewhere in the post, and that's the only time that your rankings will get a boost because of your marketing
Like what you read here? Follow Me
https://www.seoclerks.com/user/Razzy
Thanks,
Razzy
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idealmike
SEO = Search Engine Optimization
SEM = Search Engine Marketing
SEO and SEM go hand in hand with each other. When you are doing SEO and optimizing your site for the Search Engines, you will be doing things like building backlinks, blog commenting, forum posting, guest posting, press releasing etc etc. And that will also be marketing your site at the same time from the exposure those links get you from those places and platforms you build them on. Whether it's natural marketing or paid marketing that sends you direct referral traffic. All of it is considered exposure and all of it can help to increase your websites ranking in the SERPS.
SMO = Social Media Optimization
SMM = Social Media Marketing
SMO and SMM also go hand in hand with each other. As when you are SMO'ng your site or your page or channel on Social Media sites it's effectively SMM that you're doing as well as it's all marketing and bringing you extra exposure. And when you do SMM you are effectively doing optimization as well on those Social Media sites to get more exposure.
You could also put SMO and SMM and SEM in the same bag/category as SEO. Since when you are doing SEO, a part of that will be to do SMO/SMM as well. You'll want to make full use of Social Media sites in any good SEO campaign for the traffic, links and authority, trust and social awareness and signals that they would bring to your site by having them.
Could you elaborate on this a bit more Razz? How do you mean by add numbers to the title and description?
Do you mean just random numbers or numbers that have a meaning and represent something like year or something? Yeah, there's [b]optimization[/b] and then there's [b]marketing[/b]. You could do some things in marketing that could be considered optimization. And you can also do some things when optimizing that could also be considered marketing as well. [b]SEO = Search Engine Optimization SEM = Search Engine Marketing[/b] SEO and SEM go hand in hand with each other. When you are doing SEO and optimizing your site for the Search Engines, you will be doing things like building backlinks, blog commenting, forum posting, guest posting, press releasing etc etc. And that will also be marketing your site at the same time from the exposure those links get you from those places and platforms you build them on. Whether it's natural marketing or paid marketing that sends you direct referral traffic. All of it is considered exposure and all of it can help to increase your websites ranking in the SERPS. [b]SMO = Social Media Optimization SMM = Social Media Marketing[/b] SMO and SMM also go hand in hand with each other. As when you are SMO'ng your site or your page or channel on Social Media sites it's effectively SMM that you're doing as well as it's all marketing and bringing you extra exposure. And when you do SMM you are effectively doing optimization as well on those Social Media sites to get more exposure. You could also put SMO and SMM and SEM in the same bag/category as SEO. Since when you are doing SEO, a part of that will be to do SMO/SMM as well. You'll want to make full use of Social Media sites in any good SEO campaign for the traffic, links and authority, trust and social awareness and signals that they would bring to your site by having them. [quote][b]A nice little trick I like to do is add some numbers into the title and description in order to have them stand out among the other ads[/b][/quote] Could you elaborate on this a bit more Razz? How do you mean by add numbers to the title and description? Do you mean just random numbers or numbers that have a meaning and represent something like year or something?
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