Individual SEO Clients of Corporate SEO Clients. Which do you prefer?

TommyCarey Level X³

September 13, 2016, 8:53 pm

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Individual SEO Clients of Corporate SEO Clients. Which do you prefer?

I've worked with plenty of website owners over the years, most are individuals but there have also been a decent amount of corporate clients.

I'll give a brief example of what these clients are like.

Individual Clients:
These clients are people starting up a business or want to get into making money online and found you because you can do something they need. These clients tend to have a lower budget because they're either starting up or don't have a lot of revenue coming in.

Corporate Clients:
These clients are the corporations themselves. Usually you have a contact or two at the company and they are the ones you relay all the reports and updates to. Rarely do you work directly with the CEO or President unless it's a smaller corporation and they want to be hands on.

The main difference between an Individual client and a Corporate client is the amount they are willing to put into their SEO and Marketing campaigns without question. The individual clients will have a tighter budget so it makes sense that they won't be able to invest as much as a million dollar corporation. Corporate clients tend to be all business, usually, because they are looking at the campaigns as a branding play that will pay off in the long run. The Individual client is more personable because they usually talk to you like they've known you for years.

Both types of clients want to make more money, but the Individual client tends to want to see a quicker ROI than the Corporate clients. This is mainly due to the Individual risking more money than they can afford to. They hear that they can get rich if they're ranked #1 in the search engines but they don't know the work involved and the timeline behind it. The corporate client usually knows the basics because they've done some research on what will happen after they sign the contract.

Personally I would choose to work with 10 large corporations than 100 individual clients. I would get a lot more references and positive reviews working with 100 individuals, but the amount of concerns from the individuals that I would have to calm would be a huge headache. I can give a corporation a timeline of what's going to happen and if I don't provide results at the end, they will start to get angry. The individual gets angry after the first 2 weeks when they're not making more money.

Which do you prefer? Individual clients or Corporate clients?

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idealmike

Which do you prefer? Individual clients or Corporate clients?

Interesting discussion Raz. Can I go with both? Because on one hand, there are a lot more individual clients out there than there are corporate clients and as such, you get more orders from individuals than you do corporations. However on the other hand, corporate clients to have bigger budgets and spend a lot more on each purchase with you as opposed to individuals who have smaller budgets and don't spend as much. But although the corporate clients do spend more on each purchase, the amount of earnings from the individual clients can add up to more than all the earnings made from corporation clients.

However it all really depends on how much they are spending. Even some large corporations don't want to spend a lot on using someone for the first time. Not unless they have tons of positive feedback and recommendations. Even then at first they might not spend as much just to see how well you do for them. But unless they are spending a big amount and buying big it might not even really be that noticeable.

Although they do (in general) spend more than individuals often do. And it is easier to work for less for more than it is to work for more for less. When you have many smaller individual clients to work for, that's more of a work load to sort out and get done for them. But when you have a smaller amount of orders that are paying more for each order then you have less of a work load on for more money and it's easier to sort out.

On the other side of the coin, running into problems with smaller individual clients means that when push comes to shove, in the event that you have to refund them, you're not going to take such a huge loss. Where as in the event you ever needed to refund a large corporation, that is going to be quite a significant amount that you will take a loss on.

So really both have their own pros and cons. There's more smaller individual clients than there are large corporations and these can make up for what you'd earn from large corporations by sheer amount of numbers alone.

That's my take on it anyway.

Individual SEO Clients of Corporate SEO Clients. Which do you prefer?

[quote][b]Which do you prefer? Individual clients or Corporate clients? [/b][/quote] Interesting discussion Raz. Can I go with both? Because on one hand, there are a lot more individual clients out there than there are corporate clients and as such, you get more orders from individuals than you do corporations. However on the other hand, corporate clients to have bigger budgets and spend a lot more on each purchase with you as opposed to individuals who have smaller budgets and don't spend as much. But although the corporate clients do spend more on each purchase, the amount of earnings from the individual clients can add up to more than all the earnings made from corporation clients. However it all really depends on how much they are spending. Even some large corporations don't want to spend a lot on using someone for the first time. Not unless they have tons of positive feedback and recommendations. Even then at first they might not spend as much just to see how well you do for them. But unless they are spending a big amount and buying big it might not even really be that noticeable. Although they do (in general) spend more than individuals often do. And it is easier to work for less for more than it is to work for more for less. When you have many smaller individual clients to work for, that's more of a work load to sort out and get done for them. But when you have a smaller amount of orders that are paying more for each order then you have less of a work load on for more money and it's easier to sort out. On the other side of the coin, running into problems with smaller individual clients means that when push comes to shove, in the event that you have to refund them, you're not going to take such a huge loss. Where as in the event you ever needed to refund a large corporation, that is going to be quite a significant amount that you will take a loss on. So really both have their own pros and cons. There's more smaller individual clients than there are large corporations and these can make up for what you'd earn from large corporations by sheer amount of numbers alone. That's my take on it anyway. :)

10 years ago

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RaduV

I have started with individuals at the beginning. I usually develop a good professional relationship with them and most of the time they remain regulars. As you said, working with individuals it's a bit tricky because they put their money and they are expecting the results faster but if you establish some achievable goals in a certain time table from the beginning, you should not have any problem with them.

Anyhow, situations may arise but usually are minor thing which can be solved in a matter of minutes. They read articles written by certain seo guru's and they find themselves mislead.

I would definitely try corporate seo but I didn't had the chance yet.

10 years ago

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Lynne

I believe that you need both and should market towards both. Yes the corporate clients have more money and are willing to wait longer to see results with their marketing campaigns but I would think that getting lots of corporate clients is not always easy.

I also think that while individuals may not always have a lot of money to spend they can always grow into a larger customer can't they? I also think that perhaps where the individual or owner of a small business is dealing with you, you are getting loyalty from the right person right?

If you are dealing with a marketing division of a company you don't have the person with the control of the money on your side do you? What if the marketing manager leaves the company and the next manager has a favourite SEO expert they like to use?

10 years ago

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SEOClerks

Individual SEO Clients of Corporate SEO Clients. Which do you prefer?

Individual SEO Clients of Corporate SEO Clients. Which do you prefer?

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idealmike

RaduV

Lynne

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